A study in selective product marketing

Title

Identifier

Aboitiz marketing

Language

English

Source

The Philippines Herald (November 14, 1970)

Year

1970

Rights

In Copyright - Educational Use Permitted

Fulltext

Filipino industrialists used to be content with small generating sets [or their industrial plants. These aften proved inadequate for the power requirements ot the indus trial complexes, not to mention the high operating cost. Now our leaders in the industry are equipped with some of the most modern electrical machinery. What’s more, these generating sets not only provide electric po wer to the industrial plants but also to the whole community where they are located — at com paratively lower cost of mainte nance. There used to be a time, too, when refrigerants and reagents were hardly available, If any, to the growing refrigeration aerosol, air-conditioning industries and chemical laboratories. Now these chemicals are within easy reach whether for the giant ice plants or for the small school laboratory room. This has been made possible through Aboitiz Marketing, a di vision of Aboitiz & Co., Inc. Since its establishment a few years ago, Aboitiz Marketing has consistent ly filled the increasing needs of vital industries such as mining, logging, construction, refrigera tion, power utilities and others. Formed by experienced execu tives in the marketing field, Aboi tiz Marketing has gained renown as the distributor of prestige hea vy-duty generating sets like the Aboitiz Recapping Plant The recapping plant shown above is one of the four retread plants in Mindanao operated by Aboitiz Marketing. Aboitiz Marketing A Study In Selective Product Marketing famous Mlrrlees Blackstone diesel generating sets. The big mining companies which have been powered by these giant electrical machinery can attest to the dependability and quality of Mirrlees Blackstone sets. Mining companies like Marcopper Mining Corporation, Marinduque Mining, Philex Mining and Itogon-Suyoc Mines, are only a few of the large Industrial complexes whose power needs are ably provided by Mirr lees Blackstone. Mlrrlees Blackstone diesel gene rating sets developing thousands of kilowatts and brake horse po wer, not only provide power to the mining plants but also to whole communities as In the case of Marcopper Mining In Marindu que, thus contributing to the eco nomic growth of the country, and symbolizing tangible progress In the administration’s rural electri fication program. Mirrlees Blackstone has today the highest Installed capacity in diesel engines running on Bunker C fuel for maximum economy. Aboitiz Marketing does not deal solely with the big industries but serves the smaller companies and even the homeowner market. To them, Aboitiz Marketing of fers its automotive and machine ry department which distributes Higgs electric motors Jatlc pumps, Dorman circuit breakers, Brush alternators and Lister diesel en gines, generating sets and Silver King batteries, battery chargers and battery servicing equipment. Its chemical department has es tablished a solid reputation of Its own as far as the refrigeration, aerosol and airconditioning indus tries are concerned. To these in dustries, Aboitiz Marketing is sy nonymous with Anhydrous Am monia, Genetron refrigerants and Baker & Adamson reagents. In keeping with good marketing and sales practice, Aboitiz Marke ting has even established after sales customer service, such as the highly successful Genetron refrigeration seminars, two-day affairs which have been held in Manila and Cebu for the past two years. These seminars, specifically directed to the refrigeration engi neers and specialists all over the country, afford everyone a chance to listen to valuable new trends in the industry from experts and guest speakers, as well as provi ding a welcome opportunity to meet colleagues for shop talk. The Genetron seminar series has since become a much-awaited annual affair for upgrading the state of the industry. One can judge the state of an enterprise by the demands it gets, and this is true to Aboitiz Marke ting. At this significant milestone of the 50th anniversary, Aboitiz Marketing can truly be the place "where industry Is served best.” This is evidenced by their expan sion of offices to Cebu, Butuan, Davao, Nasipit, Cagayan de Oro, Dadiangas, Cotabato and Iligan. Ably serving as Division Manager for Aboitiz Marketing is young and dynamic Manuel M. Moraza. Aboitiz Marketing Makati This is where Aboitiz Marketing operations are controlled and directed at the head office in Makati, Rizal Branch offices are in Cebu, Butuan, Davao, Nasipit, Cagayan de Oro, Dadiangas, Cotabato and Iligan, Aboitiz Marketing Iligan Aboitiz Marketing serves Mindanao through seven operating points, to serve the tire needs in the area. Aboitiz Marketing is also a distribu tor of Goodyear tires. Marcopper Mining Generating Sets Above photo shows the six Mirrless Blackstone diesel generating sets providing power to Marcopper Mining Corporation as well as to the whole community and port facilities in Marinduque. The six Mirrless KV16 major engines are each developing 6780 BHP and directly coupled to Brush alternators giving a station output of 27,000 KW. Mirrless Blackstone diesel generating sets are exclusively distributed in the Phil ippines by Aboitiz Marketing. Page 6 ABOITIZ & CO. SUPPLEMENT November 14. 1970

pages

6

Media