Nacoco plays host to writers
Media
Part of The Coconut Journal
- Title
- Nacoco plays host to writers
- Creator
- Gonzalez, N. V. M.
- Language
- English
- Year
- 1941
- Subject
- Journalism—Authorship
- Rights
-
- Abstract
- Not content were the officials with what the general public, through the newspapers, have known and are made to know from time to time about the activities of the Corporation, Nacoco felt that it was essential that the writers, as a group distinct from newspapermen, should know and see what the Corporation’s activities are.
- Fulltext
- OCTOBER, 1941 NACOCO PLAYS HOST TO WRITERS Novel Picnic to Atimonan Unit described as "Invasion of Talaba;tt menu named after writers favorite columns. By N. V. M. GONZALEZ Staff Member, Graphic s OME months ago, the National Coconut Cor poration officials, in a characteristic mood, thought of the nation's writers and asked: "Do our writers know what the Corporation is do ing and what it proposes to do in the future?" Not content were the officials with what the general public, through the newspapers, have known and are made to know from time to time about the activities of the Corporation, Nacoco felt that it was essential that the writers, as a group distinct from newspapermen, should know and see what the Corporation's activities are. Naturally, the writers themselves were only too eager to find out. And it turned out that the crowd which Nacoco officials, headed by Assistant General Manager Conrado Benitez and by Secretary-Trea surer Benjamin Salvosa, managed to muster repre sented the cream of the nation's newspaper and writing colony. · The writers launched what henceforth will re main in Nacoco history as the "invasion of Talaba" -an offensive that was successful from every point of view. At Sariaya, Nacoco's biggest and most flourish ing plant south of Manila, the writer-guests were shown how coconut products are made and so im pressed were some of them that the Sariaya plant's showroom actually heard the trickle of cash! It is known, for instance, that Mrs. Maria Luna Lopez, essayist and FEU professor of English and the wife of S. P. Lopez, Herald Associate Editor, bought a couple of pesos' worth of Nacoco soap. The product had to be placed in a bayong. And dit to for Mrs. Angel C. Anden, who keeps house for Graphic's managing editor. Mang Kiko of the Tribune is to-day the proud possessor of a Nacoco guinit helmet, while his pho tographer Manuel Alcantara to-day sports a Nacoco cowboy hat. Philippines Free Press' good, old boy Juan Collas bought a pair of bedroom slippers, and you shouldn't be surprised if he thinks they're sim ply comfortable. Of course, we wonder even to this day whether the purchase was the idea of Mrs. Callas, who was in the party. After Sariaya, the party proceeded to Atimonan, and beyond: which is Talaba, where the Coconut Central Co., Inc. is located. This Central is being operated on funds advanced by the Nacoco. Here, the writer-guests picnicked, were treated to drinks, lechon, crabs and shrimps. They were surprised to find that the divine afflatus had hit the Nacoco chief, who named his dishes after the country's fa mous newspaper columns and columnists. Thus, "Maybe" became the day's designation for the lechon. The caldereta went by the appella tion "So It Seems." The shrimps and crabs bor rowed for the nonce Herald's motto: "Always First, Always Fair and Always in Full," which was indeed fitting. Mang Kiko, of course, scaled another run in popularity when a manok sa gata was named after him. When the "invaders" of Talaba took time out. Group picture taken in front of the "Ceylon" drier at T alaba. PAGE 9