The American Chamber of Commerce Journal Vol. XI, No.5 (May 1931)

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The American Chamber of Commerce Journal Vol. XI, No.5 (May 1931)
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Vol. XI, No.5 (May 1931)
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MAY, 1931 RADIO AND COMMUNICATIONS NUMBER r R u LY • A • MAGAZINE-PREEMINENT I N T 11 E PHILIPPINES ’Round the World Fame ATABACALERA Product When Telegraphing Use The Radiogram Route t 6 dPb w vi II p | w IRELESS 1 P As CORPORATION OF THE PHILIPPINES INSULAR LIFE BUILDING „ \ 2-26-01 Phones: < . / 2-26-02 Always Open IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNA1 May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 1 There’s No Radio like VICTOR and Victor's exclusive features mean the'difference between ordinary reception and matchless Victor performance VICTOR RADIO R-15 Price P375.00 Victor Radio can be had separately, or with the Home Recording Electrola—the in­ strument that not only gives incredible power and realism to Victor Records, but makes and plays records of your own voice, the youngsters’, of your radio favorites—right in your own living-room. Then—there is the little masterpiece of thrifty efficiency —the Victor Radio R-15, com­ pact, sensitive, powerful and full-toned! Come in and let us play them for RADIO-ELECTROLA RE-57 With Home Recording Price P830.00 you. VICTOR RECORD SPONSORSHIP PROGRAM Broadcast every Thursday Evening from 8:15 to 8:45 Convenient Monthly Terms Victor Division, RCA Victor Co., Inc., Camden, N. J., U. S. A. GENERAL DISTRIBUTORS: ERLANGER & GAI.INGER. lx . ! 601—ESCOLTA—609 j ILOILO MANILA .CEE‘ ; Victor Dealers Throughout the Islands ; Balduz Music Store, 333 Carriedo. Manila Manila lllues. 142 Villalobos, Manila Manila Armory, Inc., 320 Bustos, Manila Filipino Gun Store. 337 Carriedo, Manila Palace Bazar, Arias Building, Manila Romanach & Co., 232 Carriedo, Manila IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 2 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 SECURITY SAFEKEEPING SER VICE <^\WNERS of securities as well as those responsible for the safekeeping of securities such as executors, trustees and officers of domestic and foreign corporations will find the facilities of our Customers’ Securities Department of special value providing as it does both safety and relief from the many details attendant upon ownership or management. 0ECURITIF.S in safekeeping with our Customers’ Securities Department may be sold or transferred and earnings may be disposed of as you may direct. AVE particularly recommend this service to those leaving the Philippine * ’ Islands for trips abroad who may wish to have their securities protected against theft and fire, their earnings collected for them and who, at the same time, may maintain complete control during their absence through the world­ wide services of this Bank. COMPLETE DETAILS ON APPLICATION THE NATIONAL CITY BANK OF NEW YORK HEAD OFFICE: 55 WALL ST., NEW YORK CITY Manila Office: Cebu Office: NATIONAL CITY BANK BUILDING GOTIACO BUILDING DAWLPLUGS Putting up a nice house, only to wreck the walls afterwards when installing the fixtures? That’s what you are literally doing if you don’t use RAWLPLUGS! Besides -Fixtures are held permanently and firmly by RAWLPLUGS. A medium­ sized RAWLPLUG fixed in brick will hold half a ton. TIME IS MONEY—SAVE TIME BY USING RAWLPLUGS! VIEGELMANN, SCHROEDER & CO., INC. 456-466 Dasmarinas Str. . Tel. 2-26-64 and 2-16-34 Manila, P. I. P. O. Box 767 IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 3 Tell the Mrs. about these Waffle Irons A lady from Virginia, here in Manila, says that waffles made in a GAS Waffle Iron have a much I better flavor. YOU like waffles; tell the Mrs. about these and ask her to order one. Tell her to telephone us and we’ll do the rest. When the typhoon season hits again, you’ll appreciate this “tip” Manila Gas Corporation Display Room—Roxas Building Tel. 5-69-34 Mr. Businessman Do You Know That a printed card with your sales message and a picture of your article, displayed inside our street cars, will attract the at­ tention of prospective buyers? That these buyers are mostly riders of our cars? Street-car advertising is recognized as a valuable advertising medium. Give it a trial, and results will tell. For rates and full particulars call up A. B. TIGH Advertising Manager MANILA ELECTRIC COMPANY 134 San Marcelino Telephone 2-19-11 Speeding Up Sales via Long Distance Prompt Service Reasonable Rates When a salesman meets up with a “tough customer”; When important instructions to salesmen are urgent; When closing a sale depends on a quick answer; When the “boss” is in Baguio for a rest; That’s when the Long Distance Telephone demonstrates its value in YOUR business. Get the “Long Distance” habit just as you have acquired the “local” habit. It pays. PHILIPPINE LONG DISTANCE TELEPHONE COMPA... Telephone Building Plaza Lawton IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 4 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 DE WALT WONDER WORKERS WOOD AND METAL CUTTING WRITE FOR DETAILS OF THE LATEST DE WALT PRODUCTS MONEY AND TIME SAVERS E. J. NELL CO. 680 DASMARlRAS MANILA EXCLUSIVE AGENTS PHILIPPINE ISLANDS The CLAUDE NEON LIGHTS FEDERAL INC., U. S. A. of Shanghai, China announce the opening of a lo­ cal factory and service station at the foot of Ayala Bridge The CLAUDE NEON LIGHT is the Original Neon Light Sign If it is a CLAUDE NEON it is the best If you are interested in a Neon Sign, inquire from the LOCAL AGENTS Philippine Advertising Corporation 284 Ayala Boulevard Telephone 2-29-45 J. W. MEARS Manager ALHAMBRA • CIGARS ‘ QUALITY^ SUPREME CORONAS DE LA ALHAMBRA i EXCELENTES—ESPECIALES PRESIDENTES—BELLEZAS LONDRES, ETC., ETC. PROVINCIAL DISTRIBUTORS Cebu.......................Kuenzle & Streiff, Inc. Iloilo.........................Iloskyn & Co., Inc. Dagupan - - - P. Oliver Legaspi - - - - Jesus S. Sierra Davao.......................Mueller-Selg, Inc. Tacloban - - - - Bazar Gran Capitan Ilagan - - - - Alhambra Tuguegarao - - - Alhambra Zamboanga - - Kuenzle & Streiff, Inc. In the high grade Manila cigar line ALHAMBRA PRODUCTS have been the UNDISPUTED LEADERS for over 33 years IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL Maybe You Have a Bent for the Microphone, No? We postponed the date for submitting radio plays, to June 1; this was in response to suggestions from the chairman of our com­ mittee, W. B. Pennington, and it has been warranted by the ad­ ditional manuscripts received. Please bear in mind that the opportunity to win either 1*75 or 1*150 by submitting one-act plays in this contest is open to everyone, and the plays may be in English, Spanish or Tagalog. We cooperate with our patrons in this ven­ ture, and, reserving, as is usual, the right to reject all plays sub­ mitted, we really want to award the 1’150 and either buy some of the other manuscripts that may be good, though not quite good enough to win, or suggest revamping them or help in some other way to market them. Mr. Pennington is assisted in the judging of the plays.by Mrs. MerwinSimpsonand Bertrand Silenof the Radio corporat ion’s broad­ casting department. The award offered is 1’75 for each of the best two plays submitted, 1’150 in al). Radio has already been a boon to the Philippines as a commercial convenience; it has brought down toll rates, introduced the night letter and the week-end letter, stimulated and bettered the tele­ graphic service in every way. It is now advancing in another field, broadcasting, and has gone so far in uncovering buried talent and arranging programs that China and Japan are saying Manila The American Chamber of Gommerce OF THE Philippine Islands (Member Chamber of Commerce of the United State*) DIRECTORS AND OFFICERS P. A. Meyer. President H. M. Cavender, -Vice-President John L. Headington, Treasurer Leo K. Cotterman W. L. Applegate J. C. Rockwell Kenneth B. Day Wm. H Rennolds C. S. Salmon ALTERNATE DIRECTORS Sam Fraser Verne E. Miller O. M. Shuman S. R. Hawthorne EXECUTIVE P. A. Meyer. CAairmar. H. M. Cavender K. B. Day RELIEF W. J Odom, Chairman John Gordon J. R. Wilson COMMITTEES FINANCE W H. Rennolds. Chairman O. M. Shuman John R. Wilson, Secretary E. E. Selph, General Counsel FOREIGN TRADE H. B. Pond, Chairman L. L. Spellman M. M. Saleeby MANUFACTURING P. A. Meyer, Chairman Fred N. Berry J. L. Headington PUBLICATIONS P. A. Meyer, Chairman Roy C. Bennett LEGISLATIVE P. A. Meyer. Chairman Frank Ingersoll BANKING AND CURRENCY RECEPTION. ENTER­ TAINMENT AND HOUSE J. L. Headington, ChairW. H. Rennolds J. R. Wilson LIBRARY John Gordon, Chairman SHIPPING H. M. Cavender, Che G. P. Bradford E. W. Latie INVESTMENTS P. A. Meyer, Chairman H. M. Cavender I. L. Headincton furnishes them (he best radio entertainment they have; and in another direction, telephony, no doubt it will soon have us in touch with California. Because Manila is a crossroads of oriental commerce, she has so many conveniences of rapid communication: the two old stand­ by cable companies, the RCP, pioneer of the radio group, the Mac­ kay radio, the Robert Dollar Company’s projected commercial radio service, and the end not yet. But the China sea does seem to make a difference, for they have gone ahead of us on the continent: at Saigon, Governor Davis spoke by telephone with his family in France. In Indochina and the Dutch East Indies, powerful government budgets and subsidies are behind such efforts; in the Philippines the revenue is confined to the tolls, less the taxes. But the broadcasting. Let Mr. Pennington speak: “Manila has abundant amateur broadcasting talent, probably more than any city of the same size in the United States. There are no legitimate theaters here, nor good variety shows, but many academies and excellent musical instructors to fan the inborn spark of talent into a flame of artistry—to make the possessors of such talent good radio entertainers. “Look at what the Community Players have done in the past five years, made theatrical history by presenting the better Euro­ pean and American plays—with amateur players. It is hard to realize that such good actors as E. G. Hoffman, E. J. Mora, John Aaron, Mrs. Simpson, Mrs. T. Chapman, Mrs. Kneedler, F. C. Bailey, Mrs. Cavender, Norman Carlson and a host of others were only amateurs who have never set foot on the professional stage when they began with Community Players. “The art our players have expressed came of real trying, hard work at rehearsals, and of real ability; and of this natural ability; the actors had not been aware. “We must now all pitch In and do the same for broadcasting that we have done for the Manila stage. It helps entertain ourselves, and it helps bring fame and importance to our city—our community. They say we have taken the lead already, radio programs from Manila are cherished hours at the radio on the continent. Hold this lead then, and widen It. “For the talent is here. But the broadcasting companies can not go search­ ing in highways and byways for it. Let’s do our part, volunteer. The studios will lend their facilities gladly. If you sing, sing to us over the radio; if you recite, let us have your monologues over the radio. Volunteer, by telephone, by personal appearance; anyway, volunteer. “Several years ago. when we put on the Elks “revue,” our experimental effort turned out to be “Hello Bill”, a two-act musical ex travanganza in 16 scenes, with a cast of 140. They said wc couldn't get a chorus of 72 girls, but we did—we had about 125 volunteers. The male chorus, 16 voices, was made up of the most prominent business men in town. “The next stepls to extend such talent from the stage to the radio. Organ­ ization is Involved, naturally, but the public’s partis voluntary participation. “When you return to Manila from Europe or the United States, haven’t you 15 minutes of Interesting things to tell the radio listeners of the Philippines? Of course you have. Well, just make arrangements and tell it. “That’s the way to help. “And don’t be afraid, don’t be mike-shy. Appearing before an audienceTer the first time, in a play, or even to speak, Involves terrors absent from the radio. At the microphone you see no audience. You stand there unembarrassed and speak, play, sing or go through your routine alone; you gain self-possession at once, and all goes smoothly and successfully. “There is a large place in radio programs for business man, crisp talks on vital topics. In fact, radio has a place for everyone from the talented child musician to the mature observer of our life and times. Radio is a form of com­ munity expression. Let us use it to express our community in a way to bring it to the forefront In the orient.” 11/j-TON TRUCK CHASSIS, Standard 131 Vi" wheelbase.............................. 1*1,430.00 Extra Long, 157" wheelbase............ 1*1,560.00 These prices arc Cash. ex. Uoeleya. Manila It Costs Less, But Does Muc . . THE Improved Ford 1}^-Ton Trucks, with 4-Sp<;ed Transmission, are not only satisfying their owner - but are proving their ability to increase actual proi ts They are cutting cost; doing more work per day. There is a type of Ford Trucks to meet your particular nt ed Write for catalogs and easy terms of payment “After We Sell We Serve’’ MANILA TRADING & SUPPLY GO. MANILA — ILOILO — CEBU IN RES PONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 6 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Fleshpots In the Seats Of the Mighty In September 1669 Don Manuel .de Leon was about to take his seat as the twenty-third governor and captain gen­ eral of the Philippines. Manila was all dressed up to receive him. He was to arrive from Cavite, in the state galley, and a pageant had been arranged in his honor. Places for the principal la had been reserved on a reviewing stand op­ posite the royal palace on the Plaza de Armas. The plaza is now McKinley plaza, and only a foundation skirting the street west of it tells of the new palace that was to rise where the one Don Manuel occupied was razed by earthquake; these historic features of the walled city of Manila arc familiar to everyone. The old palace, built by the tyrant A Church Fiesta—Where? Venegas, had wide staircases, tessclated floors, patios, palms and fountains playing in cloistered gardens: benches in shady nooks of these gardens and the cool areaways around them were polished by the habiliments of genera­ tions of palace pages and guards. Well, the governor was coming to make a great personal sacrifice in behalf of the Philippines by governing them for a while in the name of his king, their sovereign, if not for his benefit. Crowds packea the narrow streets converging on the plaza, for His Excellency, of course, would make a speech. Official­ dom was in its element. Officers of the provost guard, in purple coats with white crosses, and mounted on picked Batangas ponies, spurred the beasts and made them caracole—to the distress of everyone on the fringe of the multi­ tude the guards pretended they were keeping in order. The ragtag and bobtail of the town were there, clusters of vagabonds starThere were mauve periods of government in the Phil­ ippines even in old Spanish* times ... By Percy A. HiLt? ing from roofs, trees and every possible vantage point. Their jibes at the great and near-great kept the crowd amused while it waited; they had a thrust for everyone except the clergy. But at last the tedium is over. Don Manuel and his staff formally enter Manila by the postern gate (closed now, but discernible at the west end of calle Postigo, to which it gives name). To the pealing of bells and the clarion of the trumpets of troops of heralds, the official party makes its majestic way to the dais erected at the center of the plaza; the pageant begins. The blare of the cajas, hautboys and tubas of the military band rises in volume if not in entire harmony. In the wake of this fanfare come three Santa Ana About 1750! persons representing severally the three estates; they are arrayed in crimson and orange velvet, the colors of Castile and Aragon. The first carried a cross and a pair of gilded keys: nevertheless, to make things doubly plain, he held aloft a banner proclaiming I Am the Church. The second had a sword and gilded spurs; / am the Nobility, his banner read. The third carried a meas­ uring wand and a pair of scales, and his banner said I am Commerce. A pursuivant who followed these gentlemen bore a banner displaying the castle and dolphin, the arms of Manila. After these four allegorical men on horseback streamed the religious con­ fraternities, the officials, the Cabildo, and men bearing the insignia of the colleges. The soldiers present in force, except the halberdiers massed protect­ ively about Don Manuel, carried nose­ gays in the muzzles of their muskets or attached to their pikes. At intervals in the parade came more bands of en­ thusiastic musicians, their uniforms as clamorous as their tunes. Now came the speeches, such as Manila lavishes upon all its new officials; if in other lands occasions must be found for making speeches, in the Philip­ pines occasions must be found for not making them. The speeches over, hun­ dreds of mayas were let loose with a great fluttering of wings; the tall build­ ings and narrow streets confused them in the brilliant sunlight, and urchins scrambled down from the trees to pur­ sue them with pebbles. Don Manuel de Leon, knight of Calatrava and His Majesty’s viceroy in the Philippines, now arose to respond to the speeches of welcome—the crowd at last could see him, and stand astonished. His abdomen, hismost prominent feature, was so huge that he supported it with cross­ belts; it attested his love of the table. Observant citizens gazed once and heaved sighs of relief. Don Manuel had occupied high posts for Spain in Flanders and Peru; he had the reputa­ tion of being a wise governor, and he kept it during his eight years in Manila— the most peaceful period the islands have ever known. Perhaps it was because he was an epicure, at least he had no taste for the acerbities of office; the friar chroniclers say Don Manuel loved the fleshpots of Egypt. Save for his grotesque figure, Don Manuel made an excellent first impression upon Manila. After the official banquet, and Don Manuel did it careful justice, came the official ball—the rigodon. The cadences of the stringed orchestra were marked by the muted tones of trumpets and the tap of the caja. Officers were in their finery, their ladies, with the flash of dia­ mond, ruby and emerald, hardly outshone them; then as now, the aristocratic ele­ ment of the Philippines invested surplus wealth in jewels not alone for their ornamental value but as a means of keeping much wealth in small compass. Don Manuel had come to the Philip­ pines at an opportune time; the church had been at odds with the governors, the governors at odds with the church, claiming encroachments upon authority and disobedience of regulations, and it must have been represented to His Majesty that a different type was needed. Don Diego Salcedo, thrown down from his high place by the Inquisition, had died while returning to Mexico. Ma­ nuel Pena y Bonifaz, Don Manuel de Leon’s immediate predecessor, had been shot at during a review, the bullet mis­ sing him by inches. The lives of such governorshad been no merry promenades. But Don Manuel as a good son of the church had no quarrel with the clergy; besides, the king had admonished him to compose the warring factions; and (Please turn to page !>i May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 7 Forty Amateur Transmitters Here They dabble at radio problems, and send and receive messages between the West and the East...............By I. S. Liner.* Sometime back in the “dark ages” of radio, there grew up a small band of experimenters who made it their hobby to play with, as well as study, this mysterious thing called “Wireless”. Private experimentation was seriously handicap­ ped by the almost complete absence of any accurate scientific data on the subject and also by the tremendous cost of a wireless installation. In spite of the hardships however, this compara­ tively small group grew to quite a few hundred within a very short time. During the world war period all such private experimentation was strictly forbidden and it was not until 1919 that the U. S. Government would permit the re-establishment of such activities. In other countries the ban was lifted at almost the same time so, as a result, we find many hundreds of these “amateur" experimen­ ters building their own radio sta­ tions. Though crude and incomplete looking, these amateur installations are getting results that compare favorably with those obtained from the large commercial stations which had cost many thousands of dollars. The first two principal types of radio equipment used sent out signals by means of either a spark or an electric arc. The types of instru­ ments used passed through several evolutionary stages which tended towards greater efficiency and de­ crease of size and weight of all appa­ ratus. Radically new developments were introduced. It was discovered that signals could be sent out by means of a vacuum tube much cheap­ er and with much more efficiency than the old-style spark or arc transmitters. Today we find nearly all ships carrying the latest tube transmitters in addition to their regular spark and arc outfits. These old-time sets have not been altogether supplanted by their newer rivals, but within the next twenty-five years they will probably be entirely replaced by our present types of equipment which will, by then, perhaps, be as obsolete in comparison with the latest developments of the time, as are the type in use today. With the introduction of the new, cheaper, and more efficient systems of radio transmission, the spark transmitter became a distinct has been in amateur circles. It is generally conceded that the wholp-hearted adoption of the tube set among amateurs was due to the fact that it was cheaper both to construct and to operate. Not only do we find the transmitting appara­ tus undergoing these revolutionary changes, but the same is true of all types of receiving sets. At first there were no vacuum tube re­ ceivers, all reception was by means of a sensitive crystal of one kind or another. However, with the development of the thermionic valve, or the vacuum tube as it is now called, came the intro­ duction of many types of receivers which were a decided asset to the radio field. In the years following the war there came to be so many amateurs that they constituted a distinct problem to the governments of the world. Being in no immediate need of the wavelengths below two hundred meters (since they had not at that time learned how to use them) the various governments gave to their amateur experimenters these presumably useless communication channels. The amateur, not greatly worried by this turn of affairs, set about the task of making the best of the bargain and succeeded in conquering the hithertofore worth­ less wavelengths. He succeeded to such a degree that the commercial interests became intensely interested in the possibilities afforded by the newly developed channels. In due course of time the amateurs were de­ prived of quite a large slice of their ethereal THE AUTHOR AND HIS RADIO STATION domain and were forced to still lower wave channels. With that optimism which was characteristic of the pioneer amateur, new means were devised and circuits changed to meet the new and more exacting requirements. During the course of this regime of govern­ mental give and take (give a little, and take a lot) it was discovered that the lower the wave used, the less power required to get the same results obtained by high power on high waves. It seems that the amateur as a class would decline rather rapidly due to this constant en­ croachment upon his communication channels, but this is not the case. The few bands which have been allotted to the amateurs at present are very nearly sufficient to take care of all the needs of amateur operation. In fact, the con­ stant diminution of the amateur channels has been more beneficial than it has been harmful, for it has prevented amateur radio from stag­ nating due to lack of incentive. There are today, scattered in every country on the globe, more than 160,000 radio amateurs. Even in the face of the constant reduction of the amateur channels we find the amateur radio craze gaining in popularity. Every year there are hundreds of people young and old, male and female, who pass the radio examinations and receive their licenses as amateur operators. Most amateur stations communicate by means of a telegraphic code of dots and dashes. There are a few stations, however, that are equipped for voice transmission but these are well in the minority. The popularity of code over voice, is probably due to the fact that the dots and dashes can be heard with much greater ease over longer distances than can radiotele­ phone of the same power output. What they talk about is anything from politics to the state of the weather, but here in the Philippines, with probably the most powerful amateur stations in the orient, it is more the general rule to transmit messages than to dis­ cuss the weather. A great many messages pass between the Philippines and America by amateur radio every night. There are about 40 active amateur stations in the Philippines; we act as a distribution center for nearly all messages between Asia and Ma­ laysia and to and from America. The messages, of course, are little more than condensed personal let­ ters; they are never anything on which tolls would be paid, and might be sent by mail; amateur stations are strictly forbidden to charge for their services, and those who receive their services .merely post gratuities from time to time to help defray the mailing costs on messages received. Nearly all messages we transmit are insipid affairs, but occasional ones are intelligently prepared. Good messages are the condensedletter type; some people expect long letters to be sent for them without condensation, an annoying imposition upon amateur operators. But amateurs everywhere over the world are glad to send anything sounding like a message, for the sheer fun of it and the practice in code reception and transmission. The m<»’*age-mania, however, is by no means the'i -niy recourse, for amusement at their stations i-y conduct many worth-while experiments tc the whole range of radio research, and n .• •>frequent’. something turns up in appliec rsdh.-.sciene<, that comes directly of amateu research, fr. the Philippines the peculiar wet I her ci-nditicnand other phenomena are hazards to overeom Who can say but that some amateur, on' these days, may help solve some of the problem* still baffling the radio world? A ♦The author is a member of the staff of the Manila Daily Bulletin. His amateur interest in radio in California has been intensified since his arrival in Manila, about a year ago.—Ed. 8 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Linking The Philippines By Radio Telephone Long-Distance Company obliterat­ ing insular barriers to voice com- rt—r-ii munication between Manila and the ILO provinces. The telephone business in the Philip­ pines has expanded only as the demands, of business chiefly, required. When America acquired the islands in 1898, the Sociedad de los Telefonos de Ma­ nila had a few ’phones operating in the business district, under Jose R. Infante’s management. This outfit lacked re­ sources to provide the telephone service Manila would demand, so the plum of a new franchise was ripening. To seize this plum at the right moment, Amer­ ican telephone interests sent agents to Manila. Theodore Vail Halsey, one of these agents, was followed by the nrn who got the franchise from the Philippine Commission in 1905, John I. Sabin and Louis Glass, buying the old Spanish interests and organizing the Philippine Telephone and Telegraph Company, with privileges covering the entire ar­ chipelago. This company exploited Ma­ nila effectively and furnished connec­ tions with immediately adjacent com­ munities such as Cavite naval station, Fort McKinley, and Caloocan, but never provided long-distance service nor sub­ stituted the lines, usually poorly built and maintained, the provincial govern­ ment established between the towns. In Manila, however, though rates re­ mained high, the company began put­ ting in automatic telephones in 1920, a system now complete, and later began laying its cables under ground as much as possible—to the improvement of the appearance of Manila. Both these improvements came about during the administration of Walter Z. Smith as general manager. The old Spanish company had 500 instruments in operation in 1905, a remarkable fact of the Manila of that period. There are 30 times that number, plus 200, operating in Manila now; that is to say, 17,000 telephones are in use in Manila alone. Peter J. Lynch, from Oakland, inaugurated the American company in the capacity of its manager; Smith, retiring recently, was the fourth manager. He is remembered as a golf champion of the islands. The plant he bu’lt is reputed the most modern in the onent, in equipment; the local calls ’rago more than 225,000 a day. f. antime, of course, other cities le islands were not without tele>>ms. Baguio had her own, which she still operates. Bryan & Landon were operating systems in Iloilo and Cebu. J. E. H. Stevcnot entered the tele­ phone picture in the Philippines in 1922, behind the Halsey interests. He gave his first attention to the Bisayas, acquiring the Cebu and Iloilo systems and improving them, taking a flyer in long-distance by extending the Cebu line to Naga, 20 kilometers away, where the government cement company is a customer. More than 1000 tele­ phones are operated in Cebu, and a similar number in Iloilo. In 192(5, Stevcnot, riding high with the govern­ ment and very influential with the legislature, reached out from Iloilo to Negros; he organized the Negros T. and T. Company, linking most of the towns and the sugar centrals of Negros, and he connected this system by cable with that of Iloilo. Negros sugar mills talk with their planters on the sur­ rounding plantations by telephone, and with merchants and friends in Iloilo, across Guimaras strait. When these initial steps had been taken in the Bisayas, Stevenot began negotiations with the government about Luzon. He framed a franchise and got it before the legislature, and in Stimson’s year it was passed. It was for the Philippine Long Distance Tele­ phone Company, and “covers a pri­ vilege for a telephone system which will some day embrace not only the entire Philippines, but provide service of an international character to and from all points of the world.” Stevenot has fathered long-distance telephone service in the Philippines. His company has absorbed the Philip­ pine Telephone and Telegraph Com­ pany, i. e., the Manila company, and his buoyant plans soar onward to the bounds of the islands, if not of the orient itself. Long-distance conversation be­ tween Baguio and Manila was first man­ aged on June 6, 1929, Colonel Stimson having signed Stevcnot’s franchise No­ vember 28, 1928. Intermediate service proceeds: Malolos, Angeles, San Miguel (Tarlac), Tarlac, Dagupan, Damortis, BauangSur, San Fernando (Union), Stotsenburg, Baguio, Camp John Hay, Maycauayan, Marilao, Bocauc, San Fernando (Pampanga), Bainban, and Cabanatuan arc in the long-distance system and linked by telephone. It is believed that many business men in Manila don’t realize this yet: they do not realize that they can confer by telephone at so many Luzon points north of Manila with both custom­ ers and salesmen, and that the sending of messages (for delivery like telegrams are delivered) is also very conveniently effect­ ed—merely call up and file the message with Manila. Plans have been completed for the connection of the telephone systems of Cebu, Iloilo and Negros with the Phil­ ippine Long Distance Telephone Com­ pany’s system. Company has over 1881 kilometers of long-distance circuits in operation on Luzon at the present time. In addition to this, 297 kilometers of long-distance telephone circuits are now being operated in the Philippines by as­ sociated systems. Investigations have been and are still being conducted with a view toward inter-connecting the islands by means of submarine cables and high frequency radio-phone channels. In July, 1930, the company installed high frequency radio­ phone terminals at Manila and Iloilo for the purpose of conducting tests between these cities to determine the feasibility of opening a commercial circuit between Luzon and the Visayan Islands. The transmitters used have an output of 200 watts and are capable of 100% mo­ dulation, and the receivers have one stage of screen-grid radio frequency am­ plification, detector, and two audio stages. Directional antennas arc now being erect­ ed at Manila and plans call for the same type for Iloilo. As soon as experiments and conditions warrant a similar installa­ tion is to be placed at Cebu. Local atmos­ pheric conditions are much more unfavor­ able than those found outside of the tropics and in order to make certain that a reasonably satisfactory service can be maintained the tests arc being pro­ longed, but present results indicate that the company will able to offer the public a good commercial grade of radio-telephone service in the very near future. Transpacific and Far Eastern radio-phone tests indicate that the time is not far distant when a subscriber of the Philippine Long Distance Telephone Company will be able to place and receive calls to and from practically any part of the world and plans arc now being laid with this object in view. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 9 Fleshpots. . . (Continued from page 6) finally, he was a fat man who gave his main attention to his appetite and the choicest means of appeasing its insatiable demands. Caesar, so many centuries before, had rated fat men above lean ones in character. Archbishop Poblete had died during the stormy time of Salcedo; his nephew, the bishop of Nueva Segovia, was a lean cleric with no relish for the post; and when Don. Manuel took office the acting primate of the islands was Fray Miguel, the bishop of Nueva Caceres, who was cor­ pulent and jovial and had a taste for gorgeous dining hardly less than Don Manuel’s. The rubicund prelate dis­ charged his duties without undue re­ liance upon precedent and prerogative. Manila was blessed in having the church and state represented by two gentlemen in full accord with the Spanish proverb, Muere Marta, pero muere harta: If Martha die let it be on a full stomach. The naive annals of the friars relate many anecdotes of Don Manuel, set down not in jest but as sober history; their descriptions of the personages who played their futile parts in the long Spanish period in the Philippines are photographic, but only unconsciously humorous. Life assumes the air of comedy when we see it in perspective; comedy holds the boards everywhere, in the city, the country, at court, in palace and hovel, and the actors in past ages have been very much like ourselves, in this—like ourselves they were men. In Don Manuel’s time the soldier, in the ascendency, loved a hearty board; a permanent paunch consistently well filled was an emblem of health and suc­ cess. Charles I of Spain was an emin­ ent example for Don Manuel; after an active youth and midlife spent chasing Europeans, Africans and Turks; Don Carlos abdicated his throne and retired to his estates, settling down there to pursue the science of eating, an avoca­ tion the hardships of his campaigns had denied him. More than half of his 150 servants on his estates were cooks; rare dishes, eel pies, truffled turkey, the finest fish, fowl and game of Germany, Italy and the isles of the Mediterranean were served up to him at Juste in a manner the royal palate demanded and rewarded. He had 6 years of habitual grand-dining, before he died, and his feasts were the envy of epicures in both hemispheres where his language was spoken and his gastro­ nomic fame was known. Like master, like servant. Don Manuel was so fat and such a gourmand, they say, that he had his table cut crescent shape so he 'could sit down to meat and really reach the meat. “Don Manuel consumed the rations of 6 ordinary men,” one of his retinue proudly avows. Berenguer, his major­ domo, aped him, got a double chin, huge midriff and wobbly legs, and died of indigestion long before his master did. “Good Lord, allow me to digest what I have eaten” became a prayer of his, but did not ward off the fatal malady. The larder of a higher dignitary of that period in the Philippines could be varied and ample; salted and spiced tongues and hams, barrels of gherkins and pickles, stuffed sausages and head cheese, fish, fresh from Laguna lake or the China sea, and the choicest cuts of the market; casks of famed Spanish, Italian and Mexican vintages, also port, and demijohns of liqueurs turned by age to veritable cordials. Appetizing odors emanated from the kitchens, where the cooking was all over open fires by a host of cooks, bakers, turnspits and pastry conjurers—all volubly import­ ant over their respective tasks. Many epicurean masterpieces burdened the governor’s table, dishes a normal man would have consumed only as a penance, but that Don Manuel made away with in a manner to flatter the authors of them. Don Manuel’s valet was unusual too, in his way: he, too, had a history. His name was Alberto Zummaraga; he was still a youth, and owed his rank and fortune to a laugh. Born a cottager of Alava, an uncle of his who was a friar in Pampeluna taught him to read and write; which was, in that age, to adorn him with rare accomplish­ ments. Physically well set up and of a witty temperament, he was a shrewd and merry companion. Fortune first smiled upon him when the Duke of Infantado, a dour man, first heard his hearty laugh. The duke demanded to know the cause of such abandon, and, not abashed, Zummaraga regaled the duke with a story one of his fellows had been telling; it was, of course, at least as salty as the common conversation of that period, and lost nothing at Zummaraga’s hands; it at any rate quite convulsed the duke, who saw the unusual in Zummaraga and made him his man with the ex­ pectation, never disappointed, that in this audacious peasant he had the source of frequent entertainment. Zummaraga soon developed a mind capable of business, his noble patron employed him in important transactions of the ducal estate. But he fell into dis­ grace presently and had to choose be­ tween prison and exile. Hence, the duke to intercede for him, we find him in Manila as Don Manuel’s valet. The Philippines were always the remotest corner of the earth to homekeeping Peninsulares; they arc little better today, despite steam and turbine transport and the royal mail ships; if you are in Madrid and say you are going to Manila, you provoke exclamations of dismay. “Ah,’’your friends say, "Ma­ nila! Donde Jesucristo did las tres voces! Where Christ (who is supposed to have done it from the rim of the world) gave the three cries! ’ ’ Banishment to the Phil­ ippines was reckoned condign punishment. But the place of gentleman to power­ ful officials, such as Zummaraga’s place with Don Manuel, was often a well-paid sinecure sought by men who studied hu­ man nature to advantage themselves of its foibles. It was a profitable profes­ sion. El Dios es omnipotente y el dinero es su teniente—God is omnipotent and money is his lieutenant—is a practical proverb, and avarice satisfied mitigates the hardships of a stern decree to aban­ don one’s country for its good. Christ was immune to avarice when tempted upon the mountain, but with mere men Satan is usually more successful. Zummaraga served Don Manuel well. The governoi liked to invite hungry men of strong digestion to his table, that his own pleasure in eating might be vicariously sharpened. Zummaraga rounded up two men who delighted the governor immensely, Fray Ildefonso, a sarcastic cleric, and Captain Primitivo of the king’s infantry, a natural wit. Zummaraga first clapped eyes upon Fray Ildefonso when, upon an errand for the governor, he entered the Francis­ can convenlo and was conducted to the refectory where the community was dining. Fray Ildefonso, corpulent and still young, was ruefully attacking a plate of boiled greens into which he was vainly trying to introduce some chopped egg and cheese for greater substance and flavor. Zummaraga took the situation (Please turn to page 11, col. 3) 10 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 I. Beck’s Contribution To Local Radio Footing the bills himself, Beck of Beck's Department store forges ahead to a projected 1000-watt broadcasting station opening soon. Beck’s broadcasting station in Manila is KZIB, a corridor acoustically arranged on the second floor of Beck’s Depart­ ment Store and presided over by a tire­ less man of vision and artistic appre­ ciation, Harry A. Naftaly. As soon as you see the place you see it is a beginning, and from the optimistic atmosphere of the place—the goodwill and good nature and good talent of the participants in the programs—you sec that the modest beginning is leading on to bigger and better facilities. "Yes,” says Mr. Naftaly, "our plans are made for expanding. We used to hope, we now know, radio has a bright outlook in the Philippines. There arc some 4,000 registered radio receiving sets in the islands, and two program­ broadcasting stations. This is of course just a start; 40,000 receiving sets in the Philippines is a figure not far off; it is a matter of the progress of radio science itself and of keeping abreast of that prog­ ress in the broadcasting field. "In 2 or 3 months, we shall have our new 1000-watt station in operation, with the crystal transmitter and a broadcasting service strong enough to cover the entire Philippines: in Tiwi-Tiwi and in the Batanes the lonely planter or cattleman will tune in on morning and evening pro­ grams giving him weather reports, crop and livestock prices, the correct time, the compositions and the renditions of the masters of music—the piano, the violin, the orchestra—the latest popular music and efforts of good local talent, as well as features from the current talkies. ’ ’ So that is what Beck’s is planning, be­ cause of the connections it has and the public appreciation it has received. It is the Philippine agency of the Colom­ bia Phonograph Company, and the At­ water-Kent company, radios. KZIB broadcasts every morning in the week from 10:30 to 12 o’clock; evenings, 6:30 to 8 o’clock on Tuesdays, Wednes­ days, and Frid"- , and 8 to 11 o’clock Mondays (wh» _ they are alone on the air), Thursdays and Saturdays. The quarter-hour from 8 p. m. to 8:15 p. m. is given to th; broadcasting of the New Haven Clock'Company’s chimes, signi­ fying the correct time. The subsequent program is extremely varied: novelty music, songs, classical, operatic, master­ pieces, native songs and string music, 6ome from Colombia records, some render­ ed |by KZIB talent, some by amateurs (Thursdays are amateur evenings), some by society folk, some by visiting talent and actor-guests. "We have a number of surprises for the Philippine radio public,” says Mr. Naftaly, "when our new station shall be in operation. We are arranging special broadcasts from America, features that have a national reputation there, things really good—next indeed to Amos n’ Andy in American popular esteem.” He exhibits correspondence verifying his promises. On the evening we visited this broad­ casting station, April 20, a Mon­ day, the program was more than 2 hours’ long because that is the evening that the station has the air to itself. The pub­ lic had been promised 2 hours of broad­ casting; it actually received a great deal more. During the hour and a half we were there, there was not a number that we would have tuned out had we been listening in our home. But there were numbers that we should have liked to have had repeated; and so it went with the public, and telephone requests for repetitions were several. There was, for instance, the violin playing of Payawal, extraordinarily fine, and the soprano pieces by Mrs. Careaga, clear, sweet and strong. Of course these Manilans are no operatic stars such as were heard on the records, but they were human and present and palpitating, and triumphant, in our esteem, for these reasons, over the stars’ voices and the stars’ instruments on the rubber discs. To see Jovcs, bari­ tone, shirt-sleeved and hands-in-pockets, stepping up to the mike and singing arias from favorite pieces was an experience to be repeated on a later evening. Radio-studio visiting beats all but the better talkies, come right down to it. ERNESTO VALLEJO Israel Beck claims the radio (his, of course) is discovering entertainment ta­ lent in Manila, encouraging and training it. No doubt this is true. Amateur ta­ lent has an hour over KZIB every Thursday evening from 8 to 9 o’clock. Then your radio is one of 4,000 meshes in a seive that sifts the wheat from the chaff in these first offerings; this is the way the singers and musicians are found. At KZIB the task of winnowing good from bad and indifferent falls to the diplomacy of S. Hernandez, who participates in the programs as a tenor soloist. Entertainers who have taken part in KZIB programs include: M. Anunciaci6n and Serafin Payawal, violinists; C. Padua and Jose Bcdana, saxophonists; C. Ramos, flutist; The Hawaiian Trio; The Instrumental Trio; Roque Gonzales, pianist; Soledad Villareal, Gertrudes Angelo, Rosario Careaga de Ofilada, Ludivina de Gonzales, sopranos; The Crooning Vagabond, and Eddie the Pian­ ist; Lutgardo Lopez, jr., baritone. Others have recorded for Colombia: Ernesto Vallejo, violin virtuoso; Ida Cuala, guitarist; Mdme. Socorro Vaz­ quez, mezzo-soprano; Mdme. Emilia Cobarrubias, mezzo-soprano; Rosa Jos6, soprano; Dionisia Castro (Toy-Toy), so­ prano; Katy de la Cruz, soprano; J. P. Tagle, S. Hernandez, Vicente Ocampo, tenors; Leon Pichay, Jos6 L. Cortez, baritones; Jos6 Corazon de Jesus and Amado Hernandez, readers. Religious festivals and secular holi­ days are remembered with appropriate programs, the afternoon news report from the Herald is broadcast, and the features from the Lyric and Ideal talkies. "We endeavor,” says Mr. Naftaly, "to put life into our announcing. We get away a bit from the stereotyped manner of announcing and report social news, ar­ rivals in and departures from Manila, and other items of momentary interest to our audience.” While the program goes on an attendant sits listening with earphones for s-o-s calls; it is law that these distress signals from the sea must, be caught and immediately reported. —W. R. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 11 Victor Line for 1931 Features Numerous Radio Developments With marked improvements in tonal quality, acoustical ability, sensiti­ vity and selectivity over any pre­ vious Victor Radio, the expert engi­ neers of the RCA Victor Company believe that in their latest product— the new 1931 Victor Five Circuit, Screen-Grid, Micro-Synchronous Radio —they have come as near perfection as any radio instrument ever manu­ factured. While the Victor Radio of last year was considered a triumph of radio set production, marked and radical im­ provements have been made in the new 1931 Victor Radio which rank, in the belief of radio experts, notably superior to any other instrument. In tone and performance it has been tested in every “trouble zone of the air” in the United States. And in every test it not only performed satisfactorily, but even achieved superiority beyond the expectations of the radio engineers. The new five-circuit line of the 1931 Victor Radios, consisting of three different models, is now on display at Erlanger & Galinger, Inc., Escolta, Manila, and among the improvements in the new instruments is an outstand­ ing triumph of the fast-progressing radio science—a device which permits the recording of conversations and hap­ penings in the home. The Home Rec­ ording Device which is a part of the new Victor Electrola RE-57 will permit the reproduction of sound records made electrically as easily as dictating a letter in a room of one’s home. The manufacturers of this notable device, the RCA Victor Company, feel that this recording of events in the home— children’s voices, conversation of aged parents and other events of the home —marks a great and valuable source of entertainment and “a living album of memories.” The Radio-Electrola RE-57 pro­ vides the first and only complete mus­ ical instrument for entertainment in the home ever made in America with its combination of three instruments in one—the radio, electrola fcr recorded entertainment, and the home record­ ing device. Not only is the radio in­ strument of the Victor RE-57 vastly improved over previous Victor receiv­ ers, but the electrola also has been notably perfected with a new tone arm and pick up which secures the utmost tonal beauty and quality from records. The Victor Radio R-35, and the Victor Radio R-15, the two other new models, have been immeasurably perfected over any previous Victor Radio instrument. With the period of classical Italian art and wood-carving workmanship fur­ nishing the inspiration, the cabinets in which the new 1931 Victor Radio instruments are encased have been characterized by artists and interior decorators alike to be most attractive and decorative, and to be considered as pieces of furniture fitting to any type of home and furniture. The cabinets of all the three models are walnut-finished with variations in each of the three different instruments. The new Victor Radio R-35 con­ tains a number of improvements over the previous Victor instruments. Un­ changed in micro-synchronous prin­ ciple, it has been radically altered JEIUTZA WEKRENRATH H. K REISLER in other fundaments. It has five tuned circuits with four screen-grid tubes, including the new power detector, a new and scientifically improved corru­ gated cone loud speaker, simplified straight-line tuning and a perfected tone control. The new Victor Radio R-15 is a four-circuit screen-grid set, housed in an unusually attractive wal­ nut-veneered ‘ cabinet of early Eng­ lish design. Other features of marked superior­ ity possessed by the new 1931 Victor Radios include their luminous tone quality which completely frees ra­ dio reception from “mechanical sha­ dows” and distortion, bringing music and other broadcast entertainment as it actually sounds with perfect repro­ duction of tone; selectivity which gives the clearest definition of radio stations and the ruling out of over­ lapping stations; phenomenal sensi­ tivity which permits the tuning in of distant stations without loss of tone or volume; the straight-line tuning by means of a single knob which requires the simplest of movements and least amount of effort to tune in the instrument; the improved tone control, on the front of the cabinet, that improves the modulation of broadcasting station tone and permits the listener to cut out interference and static and to modify the broadcast to the acoustics of the room as well as to adjust the musical tones to per­ sonal desires; and the noted Victor acoustical cabinets, constructed with right materials, properly proportioned, scientifically stiffened and sized so they will aid in the reproduction of sound. Fleshpots . . . (Continued from page 9) in hand and had the friar go with him to sup with the governor; the governor and his thrice-welcome guest were soon discussing, over the best of viands and wines, matters of state and public gossip—to all which the friar’s subtle commentaries were rapier thrusts. Thereafter Fray Ildefonso was a regular diner at the royal governor’s palace. Captain Primitivo was an officer of the watch. He sported a faded uni­ form and an unerring and ready saber. He was expected to guard the citizens and direct a few admonishing blows at robbers, tulisanes, the idea being that the robbers should give more liberally than they received—for the good of their skin and the honor of the state. Captain Primitivo aped his betters; he carried a snuffbox and offered it with a lordly air, with assurances that a pinch would cure headache, vanquish melan­ choly, and secure safety in childbirth. Don Manuel’s domestics, the cooks especially, were impressed by Captain Primitivo; his lofty stature told of strength, his uniform attested rank, his florid face and expansive girth were evidences of good living, his witticisms bubbled from fountains of cordiality. Such are the graphic characters un­ consciously drawn in the friars’ chro­ nicles. One sees them yet, acting the parts they played. Bishop Miguel’s humility was almost an ostentation. His palace stood where the Arellano (court) building now is, and continual processions of functio­ naries great and small passed up and down the ornate steps of its wide staircases: priors and provincials, offi­ cials of state and the military, all came and went, paying due obeisance. The antechambers buzzed with whispered huddles, bespeaking that it was the center of power in the Philippines of both church and state, when government out­ side the church was but a shadowy thing. A captain from Cebu would report on the state of public order there. Friars might grow apoplectic discussing the merits of imponite manus as against porrige digitos; it would come out that His Holiness the °ope blessed with three fingers,for the TL. ' y, i<e bishops with two, for the angels arid arqhangels, priests with the sprinkler, with its 12 holes for the 12 apostles—doctrinal matters in which laymen -.<■ at sea Bishop Miguel’s table, like Don Ma­ nuel’s, was always well pat romzed: 25 to 40 guests were usual numbers for e< ery meal, and among them main purse-poor sons of the church. Bishop Miguel y valet, Estanislao Medina, had' virtues of tact and frankness no i - ’■ an Zummaraga’s; he spoke of our p.’t’fr:, our estates, in discussing . ’ personal wealth, and did so in a way to flatter and amuse. A frequent table guest was Don Rufino Alti nura, a pen­ sioner who regularly gambled away his allowance and bridged the gaps between times by dining out habitually and (Please turn to page 14, col. 3) 12 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Do You Advertise by Sponsored Program? Radio broadcasting was 10 years old last year. It was on done, by the Westinghouse station at Pittsburgh; the returns election day 1920 in America that the pioneer broadcasting was of the Ilardingelcction were what the first few thousand listeners •THE JAMBOREADORS” Left to Right:—Johnny Blue-baritone: Francis Neele Colt; Grace Corbin-contralto; Eleanor Ent-dramati : soprano; Frank Galera-saxophonist: Johnny Harris-pianist; Serafin Payawal-violinist; George Kalani-hawaiian guitarist heard. At that time and long after, broadcasting was sheer expense to the radio companies; but it popularized itself so rapidly that it turned into a profitable branch of the business, ad­ vertising helping it out of the red. It developed great broadcasters; Floyd Gibbons, the merry foreign-news corre­ spondent of the Chi­ cago Tribune, who covered the Philip­ pines for his paper long after broad­ casting began, turn­ ed into one of the most renowned broadcasters and gained the busy but lucrative billet in New York City which has proved to be his forte. “Your expense ac­ counts are the high­ est of all. Why?” his paper once tele­ graphed him, when he was covering London. He an­ swered, collect: “I don’t know. Why?” A man with such an audacious hu­ mor would sift news for radio broadcast­ ing intelligently. What the future of the sponsored radio program will be is academically discussed in critical magazines. Such advertising, how­ ever, is not objec­ tionable at all—no more than adver­ tising in your news­ paper: you take it or leave it. Both broadcasting com­ panies in Manila will arrange spon­ sored programs for you. This is help­ ing develop radio talent in Manila. Most of a sponsor­ ed program is the talent offered, the singing, the mono­ logue, the instru­ mental music, etc., with an introduc­ tion and a closing about the company and the product footing the bill. Patrons of RCP programs are, to date, the Pacific Commercial Com­ pany, Muller and Phipps, Manila Trading and Supply Company, La In­ sular Cigar and Ci­ garette Company, Mora Electric Com­ pany, Ideal Thea­ ter, Juan Ysmael y Cia., Erlanger and Galinger, Amer­ ican Electric Com­ pany, and Aubrey & Pennington. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 13 Army 02 Blazes Trail For Air Routes General Hines and Army fliers make trips to Southern Islands to inaugurate commercial airway routes and to locate landing fields. Accompanied by a staff of ten flight veterans, Major General Hines, Com­ manding General of the Philippine Department ,-took off from Nichols Field, P. I., on March 10th on his trail blazing flight to the Southern Islands. Two new Sikorski amphibians, the last word in army land and water aircraft, were used. Major H. W. Harms was the flight commander on this occasion and trav­ eling with him in the first ship were General Hines, Capt. F. C. Nelson, pilot and flight engineering officer; Capt. Charles Douglas, radio officer; Tech. Sgt. R. E. Hoyer, crew chief; and Staff Sgt. Geo. Lester, mechanic. The second ship carried Lt. E.. S. Davis, pilot and flight operations officer; Major. W. B. Duty, flight supply officer; Capt. W. O. Butler, radio officer; Lieut. J. L. Hines, Jr., aide to General Hines; Staff Sgt. O. W. Wilcox, crew chief, and Sgt. W. G. Miller, mechanic. Leaving Manila at 7:00 a. m. on March 10th, the party made for Cebu where they landed at 11:00 a. m. on the same morning, after covering a dis­ tance of 350 miles. Remaining here only long enough to have lunch, the two planes resumed their journey at 2:00 p. m. and arrived in Zamboanga at 5:30 p. m., having covered 275 miles. The next day was spent in this colorful city during which time in­ spections were made and new contacts established. Leaving Zamboanga on March 12th at 8:00 a. m. the short hop to Jolo, but 100 miles distant, was accomplished in an hour and a half. Remaining here until 3:00 p. m. the ships returned to Zamboanga where the stay for the night was made. At 7:00 a. m. on March 13th the homeward trip was begun and after a short stop at Iloilo for lunch, the travellers reach­ ed Manila at 5:30 p. m., after the most successful flight ever attempt­ ed in the Philippine Islands. The ac­ tual elapsed flying time for this ven­ ture adds up to 17*/£ hours. The purpose of the flight was to in­ augurate commercial airways routes to the Southern Islands as well as to locate possible landing fields and air bases for future use in both commercial and military aviation. That the flight accomplished everything that was ex­ pected of it goes without saying. The example set by this enterprise on the part of the Commanding General and the Air Corps inaugurates a new epic in aviation here in the Orient. What could only be accomplished in the minds of the Filipinos by example was admirably set forth by the Trail Blazers. The future of aviation, both mil­ itary and commercial, in t he Islands is indeed bright. After such an auspi­ cious start other flights have b<?en made with a view to further elaborating on the problems of choosing landing fields, establishing airports and pick­ ing the best air routes -n Manila over the Southern Archipelago and return. It is planned in the 'dear fu­ ture to develop a net of airway? routes which, with carefully chosen landing fields and airports, will place the Philip­ pines second to none in modern com­ mercial and military aviation. 14 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 CITY THAT RADIO BUILT We confess strange sensations at sight of the plaster model of the Rockefeller “Radio City,” which will rise shortly to cover a space three city blocks square in midtown New York. The unit is impressive, surely. Its price is impres­ sive—§250,000,000. Its buildings are impres­ sive—upstanding shafts, austerely beautiful. The project itself is impressive—the most am­ bitious private development undertaken in America. Impressed, then, we examine the unit more in detail. The tall building in the center will be the radio building, housing Radio Corporation of America executive offices, National Broad­ casting Company general offices, and some thirty studios for broadcasting and television. The twin buildings flanking this on either side will be forty-five-story office buildings. To the rear of the right-hand twin will lie the Radio-KeithOrpheum picture theatre and R. K. O. Corpora­ tion offices. To the rear of the left-hand twin is the site of the R. K. O. vaudeville theatre and, just possibly, of the Metropolitan Opera House. The oval building in the center will house a bank, with shops and showrooms above. The ankle-high church at the corner is the Collegiate Church of St. Nicholas, the only fragment of brick and mortar now standing on the huge Rockefeller site which will not be scrapped for progress’s sake Demolition has already’ begun; construction will begin in June. Two years from now the Radio City will be finished and humming with activity. S. L. Rothafel (Roxy) will be its manager, or “Mayor.” There will be broadcast­ ing, television, vaudeville and talkies. In the oval bank, which looks like a top-hat band­ box, clerks will add up the profits. A cynic (fortunately, though, no sensible person pays any attention to cynics) might call the whole development a shining monument to the solvent inanities. And in the corner, looking quaint, the little church. That church sets one to speculating—about the radio, Roxy. Rockefeller and God. Construction of the development will begin in June and first units will be ready for occupan­ cy in the fall of 1932. By the end of 1933, the entire project is scheduled to be finished. The Radio City will supply space for no fewer than 27 studios for the National Broadcasting Company, designed in accordance with the best engineering principles known today and providing’ opportunity for the incorporation of any expansion of radio dreamed of now. Two office buildings forty-five stories high and of almost identical design will flank the center building, directly opposite another on Forty­ eighth street and Fifty-first street, the southern and northern boundaries of the tract, which extends from Fifth avenue on the east to Sixth avenue on the west. The building on Fiftyfirst. street may be converted into a tower for parking motor cars. Through these buildings private streets will lead through archways to a central plaza, wider than Fifth avenue, with shrubs and fountains which will serve as a foil for the imposing and severe surfaces of the walls and offer a spot of restfulness in the heart of the city. The three-block expanse on the Fifth avenue side will be the most striking from an architectural standpoint. A building curving in a delicate oval, in sharp contrast to the angles of the other buildings, will rise fourteen stories in the center, between Forty-ninth and Fiftieth streets. The ground floor is planned for a bank and the upper floors will be devoted to show­ rooms, stores and restaurants. The oval meas­ ures 270X170 feet. The building which has been reserved for the Metropolitan Opera Company, pending the decision of the management, is in Forty-eighth street, midway between the avenues. Fleshpots . . . (Continued from page ll col. 3) habitually making away with as much silver as he could safely pocket. Well supplied as was the bishop’s chest with silver, it was not inexhaustible, and the mayordomo, after a close watch, found where the silver was going and informed Medina. The next evening, Medina sat beside Don Rufino and kept him excellent company, firing rapid conversation at him and cleverly slitting his pockets at the same time; so when dinner was over and Don Rufino got to his feet, a parcel of stolen spoons clattered to the floor; he blanched, made no effort to recover the spoons, muttered something about the gross taste of practical joking, such as it was evident he was a victim of, and he never went back to share Bishop Miguel’s hospitality. Don Manuel’s long administration of the Philippines was, as has been said, the most peaceable one in the records. Perhaps his love of the fleshpots set a fashion of easy toleration. But by the end of 1677 he had made himself so fat that he could with difficulty only carry his body around, and the surgeons got at him. On the advice of Juan de la Sarra, the foremost surgeon of the colony, he submitted to having strips of excess fat cut away from his paunch. An out­ raged chronicler describes Sarra as one of those pedants who arc allowed by the schools to kill with impunity. He claimed knowledge of his craft from Avicenan and Galen, but sceptics abounded. Fray Ildefonso and many other true friends of Don Manuel tried to induce Sarra abandon his purpose to operate, but he haughtily repulsed them as ignoram­ uses in science. The operation took place, and Don Manuel was taken to one of his chalets, a house that stood near the site of the present Intendencia building, on the Pasig, to try and get well. At this juncture Doha Maria Cuella died, one of Don Manuel’s intimate friends, the wife of the justice-executive (Oidor of the Audiencia, i. e. prototype of our supreme court). Sarra protested that Don Manuel should remain in bed, but Don Manuel had himself dressed and went to the requiem mass, at the cathedral. During the ceremonies his wounds opened afresh and began bleed­ ing so freely that he had to be carried home on a litter, and 2 days later he was found dead in his bed. Mourning for Don Manuel was uni­ versal. Fray Ildefonso, preaching the funeral sermon, quoted scripture scath­ ingly; And Asa in his disease sought not the Lord but his physicians. And Asa rested with his fathers. It rebuked Sarra so neatly that Don Manuel, could he have heard, would have complimented with another wound of the flagons. Don Manuel had gone, however, and this was his passing. Many years have followed him, many governors too, but the governor who governs least is still esteemed above the others, in the popular mind. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 15 Books From A Varied Shelf A bit of philosophy, fiction in brief, biography, and a taste of travel for those who dream of distant lands, are found on the shelves this new season................By Beryl Hughes Psychology of Achievement by Walter Pitkin says: “This book deals with the Lords of the Great Tomorrow, for whom it is also written. Who are they? “They are the four or five ablest Americans out of every hundred of our citizens now under thirty-five years of age. They will make up the 250,000 or more captains of industry, profes­ sional men, scholars, scientists and business men who sometime during the next forty years, will lead the United States each in his own field and fashion.” These opening paragraphs explain the purpose of a truly excellent book on a phase of psychology all to often neg­ lected by psychological writers. It should be read by all those seeking self-analysis or striving for a better understanding of someone whose career lies close to the heart. Dr. Pitkin is not a teacher of psycho­ logy but of Journalism, yet his training in psychology was the best, that Amer­ ican and European universities could give. His book is written in a Journal­ istic style as contrasted with the scien­ tific or academic. Often by gentle irony or subtle humor he makes a point he wishes to emphasize stand out more clearly than by pages of didactic argu­ ment. He explodes many of the theor­ ies of the Success school and while he may be discouraging to the man who would try to pull himself up by his bootstraps he gives explicit direction to those who are eager to find the path that will lead to the realization of their best endeavors. The principal chapters are headed, Energy, Interest, Emotions, Intelligence and Energy. Each of these is discussed with citations and case studies. Man’s senses, his mechanical and abstract intelligence, health and training and temperament are analyzed in such a manner that the reader cannot fail to be assisted in his own self-classification. The Psychology of Achievement is worth study by all those interested in the problems of achievement, not just suc­ cess. Imperial Hotel by Arnold Bennett and Grand Hotel by Vicki Baum. The only similarity between these books lies in the titles and the fact that the plots are centered in luxurious surroundings of palatial hotels, one in England and the other in Berlin. The dissimilarities are more numerous and rather surprising. Surprising because Arnold Bennett who occupied a place near the top of the list of eminent English writers has pro­ duced a novel that suffers in comparison with that of a younger and less exper­ ienced author. Imperial Hotel is a faultless piece of literary craftmanship, like a beautiful and intricately carved piece of furniture, ornamental but ut­ terly useless. The seven hundred odd pages give the reader a perfect idea of the way to run a hotel successfully, the trials and petty annoyances that happen below the tranquil surface, the endless duties of the manager, the tem­ peramental outbursts of the chefs and the sorrows of the chambermaids. There is a plot which concerns a love affair between the manager and the daughter of a millionaire, but it seems to be just a side issue with the author. Grand Hotel on the other hand is a perfect setting for the action of Miss Baum’s characters. In no other place would it be possible to bring together six people so utterly different. Kringelien, a middle-aged bookkeeper, has been told by his doctors that he has but a few weeks to live, and he comes to Ber­ lin to spend his meager savings in a final fling at life; the expert jewel thief, who is a nobleman as well; a famous dancer; a stenographer; Kringelien’s employer; and a doctor, all meet in the hotel and the reader watches their actions and unravels their past lives with the feeling that he too is a guest in the hotel, an onlooker watching from the sidelines. The greatest fault with Miss Baum’s novel is that the characters are types, interesting and real enough, but stereotyped. The thief is as a thief should be; the dancer acts exactly as a famous dancer would. Its chief virtue is that it is an entertaining melodrama told in a manner that holds the attention to the final page. Those Earnest Victorians by Esme Wingfield Stratford. Here is an author who is sympathetic with the people and conditions of that much maligned age, the Victorian. He sees the reasons for the social, religious and economic views of the Victorians. It was an age of industrial transition. Machine power was replacing man power. New fields for making money were opened, and wealth was no longer the prerogative of the land holders, but within reach of the tradespeople. The middle class was coming into its own. The Victo­ rians found it necessary to adjust their thinking to these conditions not slowly, but with haste. The result was that many of the ensuing problems were glazed over and not really solved. Mr. Stratford paints an interesting picture of the conditions of the working class, and shows that while the condi­ tions were, on the surface, damning enough to condemn any age, they were not the result of deliberate stupidity and cruelty, but inability to cope with a new and unprecedented experience. It was necessary for England at this time to produce goods quantitatively and cheaply—England defeated Napoleon not on the battlefield, but by producing enough goods to beat him in the world markets—and that the sacrificing of men, women, and children in the fac­ tories must be regarded in the same light as the sacrificing of men on the battle­ field in time of war. We are inclined to laugh at the smug­ ness and respectability of the age. Mr. Stratfords points out the need at that time of launching the idea of respect­ ability as a campaign against the heavy­ drinking, debauchery and idleness which prevailed during the previous age. If England was to survive she must de­ velop industriousness, temperance and decency. The book presents a delightful ac­ count of the women of the Victorian period, in the two chapters entitled, The Cult of the Double Bed and Victorian Women. In spite of the author’s sympathy and understanding with the Victorians and their age, he is not blind to the absur­ dities and intolerances which flourished at that time. The social snobbishness of the old lords; the unfair and callous attitude toward the children; the soul destroying methods of child punishment; the narrow aspects of religion; and the treatment accorded the scarlet woman, all come in for tolerant discussion and ironic ridicule. Many students of English literature who have wondered at the moral tone of the English novels. of this period will understand after reading this book that the literature was really a result of the needs of the times and not the smug sermons of a self satisfied people. The author’s conclusion is both signicant and interesting. He feels that the Victorians did not solve their social or economical problems, but left them to posterity, and our present plight is the result of their failure to look vital problems in the face and vanquish them. He challenges the men of this age to take up the task and s.v to.; destinies of the race. Hula Moon by Don Blanding not an exceptional piece of writing, t i/. simply a charming and delightful ac­ count of the author’s observations^.' and reactions to one of the beauty sr,<' of the world and a delightful plaj in-ty The book is full of colorful deserq of Honolulu and surrounding r C Hula Moon is easy and plea . f read for Mr. Blanding has a sense of humor, a valuable asst , author interested in describin and their foibles. Those peo, ie have been in Honolulu will e; joy account of the opening nigh u, i Royal Hawaiian hotel and tl ■' ■ dream of a visit to Waikiki wil. ii« ; . book fascinating. 16 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE BERMUDA AND THE BEET To say the pen is mightier than the sword maybe taking poetic license, but. it seems very evident that the trowel of the humble gardener is sometimes mightier than either pen or sword, or the two together. It just depends on where the trowel is used, it seems, and who uses it. Drawing the sword. Aguinaldo fought America for independence; the longer he fought, the more he worsted his cause and stirred American opi­ nion to support retention. Af­ ter the sword was sheathed, and even while it was still flash­ ing resistance, the pen was tried. But however able the polemics addressed to America, their com­ bined force failed of even get­ ting many Americans to open their geographies and ascertain where the Philippines are and where the cry was coming from. While the sword was violent and the pen trenchantly patrio­ tic. the Washington policy of laissez faire continued unper­ turbed by any considerable critical home opinion; the anti-imperialist league died with its founders. Then appeared on the Pacific coast an army of onion-pickers, vine-trimmersand beet-weeders— the peaceful penetration into the fishing and farm industries of Washington, Oregon and Cal­ ifornia of 70,000 Ilokano peas­ ants willing to work at anything for almost any proffered wage. They went to work, they re­ main to be bones of contention that are making more congress­ men and senators Philippines­ conscious every day. Observe this, and weigh the puny power of *he sword against a pair of vir dippers; and compare the io< ee of the hand of the ' at the pen with the silent of the hand of the filling strawberry boxes, fra,’ ll have bevies of lawfrom Washington down all because of the unobtrusive cohorts of the truckasatfnd the vineyard we have let go to California to help ' Aians make their land profitable. We have had Senator -fiber g, thrice welcome; others are to follow. And A. /nberg says Americans view the Philippine question y as an economic one—that onion-picking army did the Whoever lives who wishes an impoverished, bankrupt, cressed Philippines may well shout from the housetops, Viva la Bermuda! It isn’t that the home fires are threatened, no appeal to ... special committee representing Cuban-sugar in­ ternational financier's several years of effort to get rics into written concord limiting production was untries signed the concord at Brussels. May 9: Cuba, ». Bohemia, Poland, Belgium. Russia remains the 'tins; but let it be said for Wizard Chadbourne that dicine of the fact that the Philippines may send a the United States soon—he never counted their market; and it never has been such a the gods is made. The threat, it is alleged, is at the home bank-account. This is an absurdity, but that doesn’t matter if agitators can get enough people believing it is fact. Van­ denberg says, what we have always known, that American farmers begin wanting America to rid herself of us because they don’t want Americans to buy farm products as cheap as they can buy them if they buy some from us, getting ours free of duty—cane-sugar, for instance, as opposed to beetsugar. Organized labor wants us cut off because that onion­ picking Ilokano army does in California what organized labor was never known to do anywhere—it works at unskilled jobs. It also seems that even big-navy men no longer want us. Though we all the time tried to look our biggest and stand out like a sore thumb on a carpenter, and we exploited the Japanese penetration of Davao for all it was worth—if not, as an afterthought, for far more!—still the big-navy men think they lost their fight and Senator Hiram Johnson says he will vote, for getting rid of us because America has scuttled too many ships longer to defend us. That is unkind in an oldtime friend, but if the whole view­ point is that of country-con­ gressman economics, then un­ kindness doesn’t count. The latest threat is from Mex­ ican peons in California. They wanted to trowel some fields that Filipinos had been hired to trowel, and they posted notices for the Filipinos to quit troweling and get out of honest Mexicans’ way. This brought the cops, made the front page, and must have made opportu­ nity for Californians with Mex­ ican interests to belay us nobly— us and our eternal butting-in and gate-crashing! Why should a Filipino owing and paying allegiance to the flag that flies in sovereignty over his country, have any rights that an im­ ported Mexican peon in Cal­ ifornia need respect? The notion that he does have such rights may become ridiculous, if this economic-thinking about the Philippines keeps up the pace it is hitting now. In the end, perhaps, what a Mexican peon thinks of a Filipino peasant, his competitor at onion-picking, will determine the policy of the United States toward the Philip­ pines and even bring about a scuttle-vote in congress. This is the warp and woof of what we hear. We do not say it is good cloth, but it is what is being woven—in the selfish hope that it will be the windingsheet of the prolonged and enlightened congressional policy that has never done the Philip­ pines harm nor tolerated any­ one’s harming them: the congres­ sional policy that has looked to ensconcing them permanently within the sovereignty of the United States in the place time will determine is legitimately theirs Who wants the new kind of cloth may buy it, but the oldtime fabric of fair-dealing is good enough for us. Weeven think it will again prove good enough for congress. Acutely conscious as we are of the farm distress prevailing in America, we do not believe the charlatan’s power is sufficient to delude even hard-pressed farmers into thinking that getting rid of a big flour and canned-goods market such as the Philippines would in any way help them out.—W. R. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 17 PUYAT COMPANY NOW RADIO MERCHANTS For many years, persons visiting the Philip­ pine carnival industrial exhibits have marveled over the hardwood furniture exhibited by Gon­ zalo Puyat <t Sons, Inc. The business is said to have begun with the repair and building of billiard tables, Puyat being a pioneer Filipino business man who began as a craftsman and learned business management after he had be­ come a master joiner and cabinet-maker: the superiority of his work brought him custom, and so the shop grew into a furniture factory. This factory was established in the walled city of Manila, but the exhibits at the carnival drew so many buyers that demand had to be better accommodated; the children, too, grew up and joined their father in business, so, with capital at hand, the Puyats bought the Starr Phonograph agency and billiard supply business that W. W. Weston and associates established In Transportation SAFETY, COMFORT and DEPENDABILITY are the most important considerations SAFETY IN RAILROAD TRAVEL Attested by Records of last Six Years From 1925 to end of 1930 over 50 MILLION passengers were carried on MANILA RAILROAD trains Not a single passenger KILLED in a train accident. It is COMFORTABLE to ride on TRAINS Coaches are provided with all travel conveniences, including pure drinking water. EXPRESS TRAINS are drawn by Oil-burning Locomotives No CINDERS,-No SMOKE. The Roadbed on the MAIN LINE NORTH is sprinkled with an OIL EMULSION specially prepared by the Company to keep down dust. No more ANNOYING DUST It is DEPENDABLE—All TRAINS RUN on SCHEDULE Passengers sure to reach destination on time. MANILA RAILROAD COMPANY on calle David about 10 years ago. This business marked an unusual expansion, and the corner opposite the Monte de Piedad, on the Escolta and Santa Cruz plaza, was se­ cured for it. Then came radio, and the Puyats secured the Philippine agency for 2 of the American makes. Their advertisement appears in this issue of the Joukxal: one remembers 20 years back when the children played around the threshold on the old billiard-table shop on calle Real, while the work of planing, fitting. smoothing and polishing went on within, where the air was pungent with the smell of good timber—narra, ipil, molave, ebony—and th? whirr and scrape and crunch of finely edged tools seemed never to cease. Even passers-by who did not read the sign, or reading could not pronounce the name, had good wishes for the intelligent thrift that was everywhere visible; this feeling, justified by the unvarying honest workmanship of Puyat prod­ ucts, spread everywhere by means of the con­ sistent advertising the firm does and the carnival sales that have taken Puyat furniture to the ends of the islands. It is wholly natural for such a company to interest itself in radio and register among the first companies in the Philippines to exploit this new mercantile field. — IF. R. Correct Uses of Words | lesser. This word may be used with the sense of “minor’’ in such phrases as “the lesser prophets, the lesser poets.” It is also some­ times used with propriety instead of “less,” especially in verse. We may say, "Of two evils, choose the less” or “the lesser.” lethargic. Accented on the second syllable, leth-ar'gic. liable. Compare this word with the word likely in the main vocabulary of this dictionary, and you will not be so likely to use them incorrectly. lick. You did not lick him, but you did whip GORDON DRY GIN The heart of a good cocktail be sure you get Gordon at your club....... ROBERTSON Scotch Whisky for ,1 GOOD H1GHB iu. Kuenzle & Streif i IMPORTERS 343 T. Pinpin Tel. 2-39-3b Manila, P. I. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 18 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 him. Do not use the word lick in such a sense, licorice. Often mispronounced lik'er-ish; should be lik'o-ris. lift, raise. Should not be confounded in mean­ ing. To lift is to take up from a given spot by a direct application of force; to raise is to cause to rise. We lift a stool with our hands, we raise a stool by giving it longer legs. like. The confusion of this word with the word as, often produces obscurity of diction. They both express similarity, but “like” compares things, while “as” compares action or existence. We may say correctly, John is like James, or John is such a man as James is; but not “John is as James,” or “John is such a man like James is.” “Like” is often misused for “as though”; thus, “It looks like it would rain” should be “as though it would rain.” lilac. Often mispronounced li'lok; should be li'lak. limb, leg. “A squeamishness, which I am really ashamed to notice, leads many persons HAWAII ON Canadian Pacific Steamships The opportunity has come to travel to Honolulu on a WHITE EMPRESS Commencing with the EMPRESS OF CANADA April 20th and EMPRESS OF JAPAN May 18th, these modern largest and fastest ships on the Pacific will call at Honolulu en route to Victoria and Vancouver. INTERCHANGE PRIVILEGES First Cabin through tickets carry the privilege of travelling from Honolulu by the following lines: (a) To Victoria and Vancouver by Canadian Australasian Royal Mail Line. (b) To San Francisco by Matson Navigation Co. (c) To Los Angeles by Los Angeles S. S. Co. Second Cabin tickets to Victoria and Vancouver are inter­ changeable at Honolulu with the Canadian Australasian Royal Mail Line. THE WHITE EMPRESS ROUTE TO AMERICA CANADIAN-PACIFIC WORLD’S GREATEST TRAVEL SYSTEM to use this word [limb] exclusively instead of leg. Heaven help such folk; they are far out of my reach.”—Richard Grant White. limited. “A man of limited means” should be preferably "a man of small means.” The loose use of “limited” for low, small, slight, or slender is not correct. listen. Do not begin your sentences with “Listen!” The use of this word in this man­ ner becomes tiresome, as do also the objec­ tionable phrases, “I say!” “Look here!”— often used “Looky here!” loan, lend. Lend is the preferable form of the verb. Say, “Lend me your auto,” not “Loan me.” look. The verb look applied to a person’s appearance, takes the adjective, not the adverb. 'Phus we say correctly, “She looks charming,” not "charmingly.” One looks sweet, beautiful, handsome, or graceful, as the case may be. We do not say “She looks sweetly,” any more than "She looks sadly.” Here’s how to get Manilas! Genuine Manila Hand Made Long Filler Cigars are obtainable in your city or nearby! List of Distributors furnished upon request to— C. A. BOND Philippine Tobacco Agent: 15 Williams Street New York City Collector of Internal Revenue Manila, P. I. 1 I; MA NIL A S made under sanitary conditions will satisfy your taste! (Health Bulletin No. 28) Rules and Regulations for the Sanitary Control of the Factories of Tobacco Products. “Section 15. Insanitary Acts.—No person engaged in the handling, preparation, processing, manufacture, or packing of tobacco product or supervising such employment, shall perform, cause, permit, or suffer to be permitted any insanitary act during such employment, nor shall any such person touch or contaminate any tobacco products with filthy hands or permit the same to be brought into contact with the tongue or lips, or use saliva, impure water, or other unwholesome substances as a moist­ ening agent;...”. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 19 SCENES FROM COMING SHOWS Touring Hollywood. Robert Woolsey and his inevitable cigar attempt to make an impres­ sion on the quizzical blonde in Hook, Line and Sinker coming to the Radio. There may be Safety In Numbers, but personally we would not put must trust ;.n any man's safety with such a bevy of beauties about him as surround Buddy Rodgers in this picture bearing that title coming to the Lyric. We would say he was in grave danger, but perhaps the picture tells how he escaped. Lester \ ail is certainly surrounded or rather surrounding plenty of menace in the picture in the far comer. These dusky hued beauties are apt to be dangerous business, but in Beau Ideal, from which this 6cene is taken, both the Foreign Legionaires come back to the girls they left behind in England. In the middle row we have John Barrymore all dressed up for his part in the Man From Blankley’s coming to the Lyric. He seems to viewing with tolerant amusement the ensemble eaturing John Mack Brown, Eleanor Boardman and Russel Simpson from the Great Meadow :oming to the Ideal. Barrymore, no doubt, disapproves of the coonskin cap that Brown is wearing. It is not as swanky as a dress suit we idmit, but of what use would a Mayfair swallow .ail be in a frontier village? The amusement would be reversed. Polly Moran and Marie Dressier are certainly giving some patient a rub or her money. These two funsters are coming o the Ideal in a comedy entitled Reducing, and ve guarantee it will be real comedy. Below we have James Hall and Helen Twelverees posing en famille in a scene from Millie oon to be seen at the Radio. And next, the N RESPONDING TO ADVERTISEMEN aloof Garbo paying little heed to the trio com­ posed of Lewis Stone, Judith Vossclli, and Rich­ ard Tucker. A person so sure of herself as Greta could do just that and she docs in In­ spiration coming to the Ideal. The last picture in this row looks like a big argument. We wager that the blonde Constance Bennett is going to have her way about Basil Rathbone in spite of Rita LeRoy and all the rest of the crowd. Sin Takes a Holiday is the title and it can be seen at the Radio if you are curious as to whether we are right or wrong. Lower row: Kay Johnson and Holmes Herbert in the Single Sin to be shown at the Radio. If Kay is the sinner, we forgive anything, no ques­ tions asked. Big things can be expected of Law­ rence Tibbet, Grace Moore, Adolphe Menjou, and Ronald Young in New Moon coming to the Ideal. Last but not least we have Maurice Chevalier and Claudette Colbert in The Big Pond coming to the Lyric. Inspiration is the title of the new picture starring Greta Garbo. There is nothing of this, however in the pic­ ture, nor could there have been in the soul of the person who took the story entitled Sapho by Alphonso Daudet and attempted to improve upon it for the movies. In his hands it becomes just another movie of a charming woman with a past who falls in love with a pure sweet youngster who lets her down when he finds that he is not the only man she has had in her life. Andre, an undergraduate chap with engineering 'S PLEASE MENTION THE AMERICAN The LYRIC offers you the utmost in mo­ tion pictures—as evidenced by the following list of superb Talking Productions to be exhibited soon Argyle Case with THOMAS MEIGHAN and LILA LEE BYRD AT THE SOUTH POLE TALKING MANSLAUGHTER TALKING GOLDEN DAWN All Talking—Singing “TAMING OF THE SHREW” FAIRBANKS-PICKFORD ALL-TALKING THE BEST IN SOUND MOTION PICTURES SCREEN’S * * * * GREATEST * * * * ACTRESS HELEN TWELVETREES SOON AT RADIO theatre CHAMBER OF COMMERCE JOURNAL 20 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 ambitions, meets Yvonne, a French sculpture’s model at a party. It is not a very interesting party and they leave. It is love at first sight. Yvonne is happy with real love after vainly search­ ing for it for so long. Andre because it is his first experience. There follows the usual tiffs and reconciliations as more and more of the past looms up to haunt the lovely Yvonne. Finally she writes her lover a note and slips out leaving him to the youthful, childhood sweetheart who has been hovering in the background. Greta Garbo does the best she can with a role that is trite and stereotyped. Her accent is more Swedish than ever, which together with the inferior per­ formance given by Robert Montgomery Pens that are workers! Perfected writers, all. Light-weight and balanced,smooth-flowing and leakproof —giving writing-satisfaction that attests again and again Eversharp's leadership in fountain pen design. — EVERSHARP j PENS-PENCI LS PHILIPPINE EDUCATION COMPANY, INC., DISTRIBUTORS makes the production less convincing than it might otherwise have been. Robert Montgomery is completely over­ shadowed by the glamorous Garbo. He seems to realize it early in the picture and gives up. Lewis Stone, Marjorie Rambeau, Beryl Mercer and John Miljan arc good in their slender roles. Ideal. Great Meadow. A talc of the days of Daniel Boone and the sturdy pioneers who left the well settled valleys of Virginia for the unknown land across the Blue Ridge Mountains in Kentucky. Not as epic in sweep as Cimarron or The Big Trail, it is a sincere drama of the days of pioneering. The scenery is beautiful beyond words. Berk Jarvis, an adventuresome Vir­ ginian, has heard the tales of the land In colors that rival the rainbow Not a shirker nor a falterer among them. For, the beauty of their coIorand mark­ ings is only the more visible feature of a perfection that runs clear through. And the Eversharp you buy today is made at your direction! Because of the ingenious Interchangeable Nib inven­ tion, you can choose, among fourteen graded nibs, the one which exactly suits your style of writing, and see it joined by your Eversharp dealer to the barrel whose style and color best suits you. No other pen but Eversharp offers this amazing range of choice. on the other side of the mountains and much against the wishes of his parents takes his young wife Diony, a few house­ hold wares and a great deal of determi­ nation in search of the land of milk and honey. It is a long hard treke and by the time the Virginia Longknivcs reach the rude fort established by those who had dared go first, it looked like the Promised Land. An Indian scalps Berk’s mother in a raid and fires the boy’s thirst for revenge by waving the ghastly trophy before him whenever possible. Home, wife and child must wait until he has accomplished his pur­ pose. Catching a wily redskin in a vast wilderness, unknown to the white man, but as familiar as his own village to the Indian is not an easy task. It takes Berk two years. By the time he reaches home, he finds his wife has remarried, thinking him dead. Such matters are settled in a simple and sa­ tisfactory manner in the days before tabloids and divorce courts. John Mack Brown is splendid as the Virginian and Eleanor Boardman does a splendid piece of work as the wife and mother. A good picture and quite worth seeing. Ideal. New Moon is a picture to stop, look and listen to. Lawrence Tibbets, who scored such a hit in the Rogue Song, and Grace Moore heard here as Jenny Lind in a Lady’s Morals, two Metropol­ itan stars of no mean ability, combine their talents in this picture. Adolphe (Continued on page 24') IV RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 21 < 0 H Q W E Hl M < Z E a Q 0 2 a E RADIOGRAMS Communication Between the Philippine Islands and the World at Large MARK YOUR MESSAGES 0 0 M 2 B Our Messenger will Call For your Radiogram Phone 2-26-01—2-26-02 > 0 0 Radio Corporation of the Philippines Plaza Moraga, Manila (Write for our rate book) IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 22 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 BORROW TO BUILD The money you have put aside in life insurance premiums is the cash basis of credit. You can obtain a loan against it at a low rate of interest. Money in general fluctuates radically in value, and it is legitimate the watch these changing values and take full advantage of them. Money throughout the world is now very dear, a little of it buys a great deal—compared to what a like amount would buy two years ago. The dollar is dear on cemore, the peso too. For buy­ ing building materials, the peso seems to be about 50% dearer than it could have been 2 years ago: you can get 1,500 lumber now for the cost of 1,000 feet 2 years ago—if not more; and every­ thing that goes with lumber in building, in­ cluding labor, requires less money than it did 2 years ago. Steel for concrete is P0.09 a kilo, cement around P5 the barrel; sand is P2.20 a meter, crushed rock 1’4.20 a meter; form lumber P60 per 1,000 board feet. The West Coast Life Insurance Company offers a full line of modern life insurance contracts designed to meet every need of business or personal protection. For particulars and quotations consult the Philippine Branch Office West Coast Life Insurance Co. Kneedler Building Manila, P. I. Telephone 2-36-74 A Monthly Pension is guaranteed your family until the youngest child is educated, then the Face Value of the Contract is paid your wife with­ out any deduction. This new contract does the work of sev­ eral insurance policies—but with the premium of one policy. It is the new Family Income Contract, exclusively with •e INSULAR LIFE. C. S. SALMON General Agent P. O. Box 734, Manila V. SINGSON ENCARNACION J. McMICKING President Manager Insular Life Assurance Company, Limited (This Company makes Loans on improved Manila Real Estate) But many of these prices will not long conti­ nue. The economic depression shows signs of abatement; in other words, the peso and the dollar are to be cheaper again. If you have a legitimate purpose for money, such as a home­ building ambition, now is the wise time to sa­ tisfy it—even by borrowing upon your insur­ ance; for you can borrow dear money now and repay after awhile with cheap money, peso for peso or dollar for dollar. Incidentally, your doing this sort of thing will hasten the cheapen­ ing of the peso and the dollar and the return of cheap-money prosperity. EXCHANGES All materials purchased in the United States for use in construction of American Embassies and other official buildings in foreign countries must in the future be carried in American vessels, according to a new clause inserted into contracts given by the Department of State. The first building to which it applies is the American Embassy being erected at Lima, Peru. In reply to a Senate inquiry, Robert P. La­ mont, Secretary of Commerce, stated that Amer­ ican manufacturers had invested $1,355,000,000 in branch factories abroad. He added that they had done this originally to save freight charges or to get behind the tariff wall, but at present the most compelling motive was prob­ ably a desire to overcome prejudice against American products abroad. The United States is the leading exporter of goods to Russia and Department of Commerce officials estimate that about 2,000 firms are carrying on business relations with the Soviet government. A maximum estimate of Russian credits for industrial and agricultural machinery is placed at $35,000,000. Purchases in the U. S. for machinery necessary for the fulfilment of the five-year plan during 1930, were valued at $144,000,000. To meet payments Russia has exported petroleum, manganese, coal, timber, furs, and grain, often sold at low prices to obtain a quick market. But the greatest assistance to the five-year plan lies in the technical help sold by expert railroad, electric, mining and other U. S. engineers. In a recent issue of the Wall Street Journal a list of firms selling supplies and services was published. While expert services are on a cash basis, Department of Commerce officials state that for practically every dollar’s worth of goods bought in the U. S. Russia is required to pay 50 cents in cash before the goods are shipped. —Anglo-American Trade. TROPICAL WONDER TRIP W. W. Harris, jr. of the Ed. J. Nell Company has returned to Manila from a business trip to Borneo and the Straits Settlements that he thinks remarkable both for what there is to be seen and enjoyed and the moderate cost of fares. One leaves Manila on a Wednesday on the Mayon for Zamboanga, P65, and crosses from Zamboanga to Sandakan, British North Borneo, P30, on the Klias, arriving in Sandakan Monday morning. Leaving Sandakan Thurs­ day on the Darvel for Singapore, P100, the trip is 5 days by this slow but well appointed boat, with a cuisine of the best. Stops are Kudat, Jcsselton, Labuan and Miri. From Singapore to Manila, sailings about 3 a week, the fare is about 1*111. An interesting side trip from Singapore to I’cnang may be made by the Kedah, a boat like the Mayon, steaming the 431 miles in 19 hours; fare, P30. Return by rail via Kuala Lumpur; fare, P39. Prices in pesos for Straits dollars are close approximations at the current ex­ change. The entire trip, including the jaunt to Penang, consumes no more than 3 weeks. Similarity of the two names led the Journal to attribute aid of Frank F. Becker and Gil Montilla in getting the surrender, arraignment and conviction of Papa Isio to C. H. Bowers, our well-known chief of the constabulary intel­ ligence division, instead of to George Bowers, who was senior inspector of Occidental Negros at the time and therefore approved and inter­ vened in the plans of Lieutenant Becker, com­ manding the constabulary detachment at Isa­ bela, and Mayor Gil Montilla. The article referred to was the leader in our March number, this year—What ho, the Guard! George Bowers was in Negros 7 years; he went to California in 1914, when he left the constabulary, and married there. Mrs. Bowers is wealthy, and Captain Bowers, as may be seen, is prominent in Cali­ fornia politics. His committees are claims, county government, labor and capital, livestock and dairies, mines and mining, soldiers and sailors affairs. Becker, risen to a captaincy, was senior in, spector of Negros when he got his commission for the World War in 1917, and Colonel Bowersthen a captain, relieved him in Negros. It is thought Becker is still living and still an officer in the army. It is pleasant to have heard from Assemblyman Bowers of the 78th Legislative District, California. The correction he requests is gladly made. Mr. Bower’s home address is 3435 Texas St., San Diego.—Ed. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 23 LUMBER REVIEW By Arthur F. Fischer Director of Forestry 1 The lumber and tim­ ber exports for the month under review re­ gistered a decided de­ crease and is the lowest since January, 1930. This may, to some ex­ tent, be due to the fact that there is no movement of Philippine lumber in the Eastern United States while in the Pacific Coast buying is done cautiously in small quantities. No shipment was made to China due to disturbed conditions there and the low value of silver. Since the enactment of stiff tariff laws no exports in lumber and timber were made to Australia since November, 1930. Although building construction shows signs of greater activity in Canada, United States. United Kingdom and Japan, prices are, however, low. The total lumber and timber export during January, 1931, was 2,476,5X4 board feet with customs declared value of 1’179,2S9 as against 8,208,216 board feet with customs declared value of 1’587,368, shipped during the same month of last year which represents a decrease of 69.8% and a decrease of 64.4'7 as compared with the export for January, 1931. The ship­ ments to the United States showed a decrease of 69.9%; to Japan, 61.9'7 decrease; to Great Britain. 62.2'/ decrease; to Netherlands, 79.1% decrease; and to Italy, 85.4% decrease. Small shipments were made to Canada, Guam and Hongkong, aggregating 32,648 board feet, where no shipments were made for the corresponding month of last year. The total mill production, based on 43 saw­ mills for February, 1931, was 8,021,638 board feet as against 18,519,580 board feet last year, or a decline of 56.7%. This compared with January, 1931, also shows a decrease of 16.1%. The lumber in the yards of 43 sawmills at the end of February, 1931, is 24,487,025 as compared with 49,077,480 board feet last year. The local trade is picking up as lumber in stock has been reduced from month to month accompanied by small mill production. Greater sales arc expected with the advance of the dry season. Lumbermen should, however, pro­ ceed with caution in resuming fill operations in order that a glutted market is not again created. The following statements show the lumber and timber exports, by countries, and mill pro­ duction and lumber inventory for the month of February, 1931, as compared with the cor­ responding month the previous year: LUMBER AND TIMBER EXPORT FOR FEBRUARY 1931 Destination • --------------------------— Board Feet Value United States.................. Japan............................... Great Britain.................. Canada............................. Netherlands..................... Italy ............................... 1,393,688 1’122,050 746.240 27,535 271,360 21,184 27,560 4,670 17,808 1,300 14,840 1,800 Guam............................... 4,664 650 Hongkong......................... 424 100 China...................... British Africa.................. Australia........................... Portuguese Africa.......... Ireland............................. Total....................... . . 2,476,584 P 179,289 1930 Destination Board Feet Value United States.............. . . 4,583,440 1’395,477 Japan............................ . . 1,958,456 60,107 Great Britain.............. 718,256 55,494 Canada......................... Netherlands................. 65,296 3,666 Italy........................... 102,184 9,145 Guam........................... Hongkong..................... China........................... 64,872 4,778 British Africa.............. 47,912 7,059 Australia...................... 574,520 40,079 Portuguese Africa.. . . 71,656 9,830 Ireland......................... 21,624 1,733 Totai...................... . . . 8,208,216 1’587,368 For 43 Mills for the month of February Month February.......... Lumber Dcliverics from Mills 1931 ............ 11,293,892 1930 13,733,192 Month Lumber Inventory 1931 1930 February.......... ............ 24,487,025 49,077,480 Month Mill Production 1931 1930 February.......... ............ 8,021,638 18,519,580 NEWS while it is NEWS and 44 Features For Results MANILA DAILY BULLETIN READERS IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 24 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 LUZON BROKERAGE CO. INCORPORATED Muelle de San Francisco PORT AREA MANILA Customs Brokers, Warehousing Heavy Trucking | Foreign Freight Forwarders | INFORMATION FOR INVESTORS Expert, confidential report* made on Philippine project* ENGINEERING, MINING, AGRICULTURF, FORESTRY, LUMBER, ETC. Hydroelectric projects OTHER COMMERCIAL AND INDUSTRIAL ENTERPRISES BRYAN, LANDON CO. Cebu. P. I. Cable addrees; "YPIL," Cebu. SCENES FROM COMING SHOWS (Continued from page 20) Menjou and Ronald Young, two of the cleverest performers on the screen, are also members of the cast of this romance laid somewhere on the steppes of Russia. Lieut. Michael PetrolT meets the princess Tanya Strogoff aboard a boat taking her to one of the distant prov­ inces. He falls in love, but ladies of the old Russian nobility are notoriously haughty and cold to anyone less than a prince. He sings. A love in com­ mon. She sings. Matters progress. They both sing and the trick is done. The trip is over and instead of a duet the lieutenant finds he has a trio in the person of the Princess’s fiancee, the governor of the province. To eliminate his rival, the Governor sends the lieute­ nant to command a garrison in a dan­ gerous region where the unruly in­ habitants have a quaint habit of doing away with garrison commanders. This commander is different and quicker on the draw than had been his predecessors. He has just established an appearance of law and order when the Princess arrives and together with her comes an attack upon the fort by the tribes from the hills, seeking revenge for the murder of their leader. When the smoke and din has died away the lovers arc a little the worse for the shock but happy in each other’s arms. No matter what your resolutions about seeing another singing picture, this one is worth making an exception over Ideal. Reducing. Had this picture been pro­ duced with any other two actresses than the veteran team of Marie Bressler and Polly Moran it would have been cheap burlesque. But played by them, the aud­ ience is assured of more honest, unforced laughs than one picture is entitled to. Polly runs a popular beauty parlor and has become rich on the money spent by those desiring a svelt figure and synthetic beauty. Her daughter Sally is being pursued by the scion of a weal­ thy family called johnny Beasley. Pol­ ly’s less fortunate sister from the coun­ try, Marie, and her large family come to live with the Rochays. The clowning begins. Vivian, daughter of Marie, dis­ rupts the course of true love? between Sally and Johnny, men being fickle that way. Aunt Marie receives a visit from her niece who sobs on her kins­ woman’s broad bosom that. . . Johnny. . Aunt Marie forgives all the grievances she has against her sister’s family and rushes to the defense of her broken hearted niece. What happens will sa­ tisfy the most exacting. There is humor in abundance, pathos that is real and hu­ manness that rings true. The Polly Moran and Marie Dressier fans, and who isn’t one, will rate this film high. Ideal. Beau Ideal. Beau Gcste was one of the most popular pictures of its time. Beau Ideal is its sequel and brings Ralph Forbes who played John in the first film back to carry on the story. The plot is complicated, full of color, adventure and (Continued on page 26) Snappy Sport Models Men who like style will appreciate the handsome appearance of these new Hike Sport Models. Hike dealers throughout the provinces are showing all the newest ones. Modestly priced, too. HIKE SHOE FACTORY STYLE CREATORS 286 San Marcelino MANILA ATLANTIC GULF AND PACIFIC CO. OF MANILA ENGINEERS MANUFACTURERS CONTRACTORS 71-77 Muelle de la Industria MANILA, P. I. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 25 The tendency the world over is for improvements—and the most up-to-date— YOU WILL FIND THIS IN— ATWATER KENT RADIOS and RADIO PHONOGRAPH Combination You Owe It To Yourself To Investigate Model No. 72 Model No. 72 Low Highboy SUPER-HETERODYNE Cabinet finished in American Walnut with matched butt walnut front panels and apron, and rubbed top. Super-Heterodyne circuit using 9 tubes including 3 screen-grid and one rectifying tube. Model No. 70 Model No. 70 Lowboy Cabinet finished in American Walnut with rubbed top. Matched butt walnut front panels and apron. Screen-grid circuit using 8 tubes includding 3 screen-grid and one rectifying tube. Model No. 75 Radio Phonograph Combination Cabinet finished in American Walnut with rubbed top. Matched butt walnut front panels and apron. Ample and accessible record compart­ ment. Screen-grid circuit using 8 tubes including 3 screen-grid and one rectifying tube. Model No. 75 TUNE IN ON KZIB Equipped with ARCTURUS radio tubes CONVENIENT MONTHLY TERMS Discount For Cash TUN O K Z I. BECK, INC. Sole Distributors MANILA, P. I. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 26 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 SCENES FROM COMING SHOWS (Continued from page 2j) action. The same atmosphere is found in this picture, the vast desert, driving sandstorms, mutinies, raids of shrouded Arab tribesmen who appear suddenly and as suddenly disappear leaving death and destruction behind. The plot tells the story of John Geste and his American friend Otis Madison. Otis is in love with Isobel but learns that she is still in love with John who is serving a ten-year sentence in a French Foreign Legion penal colony. He sets out to find his friend and bring him back. He joins the legion, is successful in rescuing his friend, and the two return to England. There is not a slow mo­ ment in the whole film. Color, stirring adventure and splendid acting by the whole cast carry the story to a dramatic finish. Ralph Forbes, Lester Vail, Loret­ ta Young and Leni Stcngle are a few of the actors. Radio. Millie was one of those books every one talked about last winter. The picture gets off to an excellent start, and then misses in its stride along to­ ward the end. Helen Twelvetrees chalks up an excellent performance as the young girl, Millie, who had such a hard time. “A good girl who loved the wrong man”, says the hand bill. Start­ ing out as a young, adoring wife and mother, she discovers that her husband has transferred his affections to an amorous brunette. She leaves him and and her three-ycar old daughter, and goes out to conquer the world. She runs a cigar stand in a ritzy hotel and independence is her ultimate goal. Dis­ illusioned, a bit hard and cynical, she is a match for the men who arc more than willing to supply all kinds of com­ fort to a red haired lady. The worst of the lot was a middle-aged admirer of Millie's who meets her daughter, now a lass of sixteen, lures her out to a lonely hut and is shot to death for the deed by Millie. Miss Twelvetrees’s acting is mature and finished and she gives an interesting performance ranging over a score of years, first as a young girl of seventeen, happy in her home and the love she bore her husband and daughter and later as a haggard, dissipated old woman. Never once does she over do the part, a remarkable feat for so young an actress in a play faintly reminiscent of Madam X. Radio. The Big Pond Maurice Chevalier clicks again in this comedy drama of a young Frenchman who makes good in the Amer­ ican chewing gum business to impress the boss’s daughter of his worth as a business man. In fact he becomes so good and is so wrapped up in his work that he almost loses the lady of his heart. Big Business has done that to more than one ambitious man. Mau­ rice gets several opportunities to sing, the best song of the lot being, You Brought a New Kind of Love To Me. This is a new type of picture for the clever Frenchman and it is worth watch­ ing for. Lyric The Single Sin. What would the scenario writers and novelists do if all women were discreet and never had a past? “Can a sinner become a saint, can a woman bury her past?” It is still good especially when women as charming and beautiful as Kay Johnson are the offenders. Just what her sin was, you will have to find out for yourself, but the advance notices say, “From a hell of her own making a girl climbed the long, hard, lonely road back to decency—to her rightful place in the sun. Then a shadow from out of the past sought to drag her back to the depth from which she had risen.” Sounds as though the lady had been more than indiscreet. Bert Lytell stands by and with faith and a helping hand shows the way to security and happiness. Radio. Safety in Numbers. Buddy Rogers plays the role of a young heir to for­ tune, who is sent to New York by his uncle to learn the ways and wiles of the world. His uncle chooses as teachers three girls from the follies who are pledged not to vamp the lad but to instruct him how not to waste a fortune. He is initiated into the world of back stage and finds it so interesting that he writes a review himself. The producer likes it and buys it. Meanwhile Buddy has fallen for one of his teachers. After a series of amusing adventures in which music and song play a big part, Buddy wins the girl and all is well with the world. Lyric Hook Line and Sinker. Robert Wool­ sey and Bert Wheeler as two insurance men who get mixed up in a gang war. It is wild and wooly stuff and also wildly funny. Radio. NEW RCA RADIOLA Super-Heterodyne 80 AJO longer need you say, “I wish I could afford areally fine radio”. You can—you can afford the best! The New Radiola Super-Heterodyne. Itsquality thrills musicians — its beauty places it in the finest homes— its price allows everyone to own it. HCa hadioi.a SO P55.00 Down P445.00 P35.0S Monthly Iloilo RADIO CORPORATION T°HFE PHILIPPINES RADIOLA SHOP 68—Escolta—70 MANILA Cebu Davao * Bank of the Philippine Islands The Oldest Bank in the Philippines (Established 1851) Authorized Capital - - - PIO,000,000.00 Paid-up Capital..................... 6,750,000.00 GENERAL BANKING OPERATIONS Telegraphic Transfers, Commercial and Travj elers’ Letters of Credit, Travelers’ Checks, I Drafts, Collections, and every description I of exchange and banking business. | All kinds of administration, fiduciary and trustee business. Safe Deposit Boxes for Rent. Interest is also allowed on Current Accounts, Time Deposits and Savings Accounts. Correspondents: In all parts of the World. Branches: | Iloilo, Cebu, and Zamboanga I Head Office: I No. 10 Plaza Cervantes, Manila. P. O. Box 777. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 27 I Superheterodyne Radios built around the amazing new Model 22 P350.00 Lowboy Console in Sheraton design. Equipped with Majestic 8 Tube superhete­ rodyne chassis, dynamic speaker, acoustic control and static modifier. FLAT TOP ALL STEEL 84 ICE CUBES VIBRATIONLESS GLIDER-BAR SHELVES ECONOMICAL i CAMPOS The Co., Inc. HERMANOS ILOILO IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 28 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 fc, SHIPPING REVIEW By H. M. CAVENDER General Agent, The Robert Dollar Company With sugar continu­ ing to move quite heav­ ily, shipments during the past month have again been fairly satis­ factory. Hemp is slow to America but fairly good to Japan and Europe. Copra is below normal to the Pacific coast but moving in quite good volume to Europe. While lumber shippers are more opti­ mistic, business to both the Atlantic and Pacific coasts is still below normal, although an improvement is expected in view of reported low stocks in the United States. Shipments continue steady to Europe. Copra meal and cake are still moving heavily to Europe but in only fair volume to the Pacific coast. Desiccated coconut has been disap­ pointing as most of the plants are closed down due, apparently, to vfery low prices for this com­ modity. Shipments of tobacco, cigars, embroi­ deries, et cetera, are fair. Rates are low but steady with no present indication of any radical changes. From statistics compiled by the Associated Steamship Lines there were exported from the Philippines during the month of March 1931 to China and Japan ports 13,722 tons with a tolal of 46 sailings of which 2719 tons were car­ ried in American bottoms with 8 sailings; to Pacific coast for local delivery 22.141 tons with a total of 15 sailings of which 16,795 tons were carried in American bottoms with 10 sailings; to Pacific coast for overland delivery 474 tons with 9 sailings of which 300 tons were carried in American bottoms with 6 sailings; to Pacific coast for intcrcoastal 3691 tons with a total of 9 sailings of which 2774 tons were carried in American bottoms with 7 sailings; to Atlantic coast 110,936 tons with a total of 25 sailings of which 39,875 tons were carried in American bottoms with 9 sailings; to European Ports 24,613 tons with a total of 18 sailings of which 136 tons were carried in American bottoms with 2 sailings; to Australian ports 130 tons with a total of 4 sailings of which none were carried in American bottoms. A grand total of 175,707 tons with a total of 82 sailings of which 62,599 tons were carried in American bottoms with 19 sailings. Passenger traffic has been brisk during teh month of April with the usual heavy seasonal movement of residents on home leave as well as of those going to Hongkong for vacation. Considerable attention has been directed to in­ terisland travel. Recently the Philippine Cham­ ber of Commerce made an extended tour through the Southern Islands on the ss Bohol, and plans are under discussion for a similar tour of north­ ern ports. Manila businessmen are taking advantage of the quick four-day roundtrip of the ss Mayon to make frequent inspections of their interests in Cebu, Zamboanga, and Iloilo. (Please turn to page 30) —from Judge. She—“You don’t seem to get the thrill you used to get out of kissing me!’’ He—“No — conditions are bad everywhere!” Forget the depression. You can still buy . . . WHYTE & MACKAY Scotch Whisky THE YOKOHAMA SPECIE BANK — ■ = LTD. —- - - = (ESTABLISHED 1880) HEAD OFFICE: YOKOHAMA, JAPAN Yen Capital (Paid Up) - - - - 100,000,000.00 Reserve Fund - 115,000,000.00 Undivided Profits - - - . 6,436,138.84 MANILA BRANCH 34 PLAZA CERVANTES, MANILA S. DAZAI Meneger PHONE 3-37-59—MANAGER PHONE 2-37-55—Accountant, Remittance PHONE 2-37-58—Export, Import, Current Account, Cashier Whytes Mackay's special Selected Highland Whisky Sold Everywhere Smith, Bell & Co., Ltd. IMPORTERS IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 29 THE PRESIDENT LINER FLEET FINEST NEWEST LARGEST AMERICAN MAIL LINE DOLLAR STEAMSHIP LINES PHILIPPINE INTER-ISLAND QTFAMCllID m 19 DAYS TO SEATTLE EAST OR WEST TO NEW YORK dltAMSnlr UU. SUPERIOR INTER-ISLAND Fastest Time Via Via SERVICE from China-Japan, Honolulu Suez Canal S. S. “MAYON” Manila via China, San Francisco and Sails Wednesdays from MANILA Japan and Victoria Panama Canal Europe TO TO Pres. Madison - May 14 Pres. Cleveland - May 9 Pres. Harrison - May 6 ILOILO CEBU ZAMBOANGA ZAMBOANGA Pres. Taft - - - May 28 Pres. Pierce- - - May 23 Pres. Hayes- - - May 20 CEBU ILOILO Pres. Jefferson - Jun. 11 Pres. Wilson- - - Jun. 6 Pres. Fillmore - Jun. 3 May 13 May 6 Pres. Lincoln- - Jun. 25 Pres. Johnson- - Jun. 20 Pres. Monroe- - Jun. 17 May 27 May 20 Pres. Madison - Jul. 9 Pres. Jackson- - Jul. 4 Pres. Van Buren Jul. 1 June 10 June 3 Pres. Taft------Jul. 23 Pres. McKinley - Jul. 18 Pres. Garfield- - Jul. 15 June 24 June 17 Pres. Jefferson- - Aug. 6 Pres. Grant- - - Aug. 1 Pres. Polk--------July 29 July 8 July 1 Pres. Lincoln- - Aug. 20 Pres. Cleveland - Aug. 15 Pres. Adams-----Aug.. 12 July 22 July 15 FOR BOOKINGS AND INFORMATION APPLY TO: THE ROBERT DOLLAR COMPANY General Agents Telephone 2-24-41 — MANILA — 24 Calle David Model 15—Tone control— seven tube screen-grid chassis —3 screep-grid tubes. Electro Dynamic Speaker. Antique Walnut Cabinet. Sentinel The Product of Eight Years of Radio Strong newspaper advertising is telling the public about the United Air Cleaner Corporation’s 8-year record of experience in radio manufacture. Sentinel has every feature of fine radio, skilfully designed to create new perfection. Tone quality naturally. Screen-grid of course. Thrilling tone and beautiful cabinets. Sentinel—peso for peso—is the best and finest in radios Colonial Features the ONE sensationally NEW factor in Radio superiority—Cutting Fully Automatic REMOTE CONTROL. Tunes the set on or off. Operates stations automatically. Controls volume perfectly. Exclusive Agents for the Philippine Islands STARR PHONOGRAPH CO. Corner Escolta & Plaza Sta. Cruz Telephone 2-14-07 Props. G. PUYAT & SONS, INC. P. O. Box 404 IN RESPONDING TO ADVERTSEIMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 30 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 SHIPPING (Continued from page 28} The following figures show the number of passengers departing from the Philippine Islands during the month of April 1931 (first figure rep­ resents first class, second figure second class, third figure steerage): China and Japan............... Honolulu............................. Pacific Coast...................... Singapore and Straits Set­ tlements........................... Mediterranean Ports......... Europe Via America........._ 340 13 114 119 7 13 397 35 235 4 3 1 Totals........................... 536 140 694 Of general interest is the announcement of Mr. R. Stanley Dollar, President of the Dollar Steamship Lines Inc. Ltd., that Captain Fred E. Anderson, formerly of the ss President Wilson, will command the new eight million dollar turbo­ electric liner ss President Hoover. Captain K. A. Ahlin of the President Taft has been honored with the command of the ss President Coolidge. Both these Masters are well known to Manila resi­ dents—they have each sailed over a million miles as masters of Dollar Liners. REVIEW OF THE HEMP MARKET By L. L. Spellman International Harvester Company of Philippines I This report covers the Manila hemp market for the month of April with statistics up to and including Mav 4th, 1931. V. S. Grades: The first of the month buy­ ers in the U. S. were holding off but sellers were offering Davao F at 6-7/8 cents; G, 47/8 cents; II, 4-5/8 cents; I, 5-3/4 cents; Jl, 5-1 8 cents; S2, 5-1/2 cents; J2, 4-3 '4 cents, with other districts about on a par with these figures. A little later on sales were made of Davao F at 6-3/8 cents; I, 5-3/8 cents; J1,4-7/8 cents. Other districts, I at 5-1/2 cents. The market declined toward the middle of the month and prices dropped to Davao F, 6-13/l(i cents; I, 5-5/8 cents; Jl, 5-1/8 cents. A small amount of Davao G changed hands at 4-3/4 cents. At the middle of the month the market was dull, buyers refus­ ing to follow recent advances and very few sales were made since early April. Offers were made of Davao F at 7-1/8 cents; G, 4-3/4 cents; II, 1-3/4 cents; I, 5-3/4 cents; Jl, 5-1/8 cents; S2, 5-3/1 cents; .12, 4-3/4 cents; K, 4-5/8 cents. Other districts F, 7-1/4 cents; G, 4-3/4 cents; I, 5-3/4 cents; Jl, 5-1/8 cents; J2, 4-1/8 cents; LI, 3-3/4 cents. Toward the end of the month F was offering at 6-7/8 cents; I, 5-3, 8 cents; Jl, 4-15 16 cents but the market was extremely dull. At the end of the month sales were made of Davao 1 at 5-1, 8 cents. In Manila the market was firm at the begin­ ning of the month and prices were: E, P18; F. Pll.50; G, P8; II, P7.75; I, F10.75; Jl, P9.75; SI, P14.50; S2, PH; S3, PIO. By the middle of the month prices increased to F, 1’15; G, P8.25; II, P7.50; I, Pll; Jl, PIO; SI, P15; S2. Pll; S3, PIO. Anticipating a fall in prices, dealers were more willing to sell. The latter part of the month prices fell off as receipts increased and dealers became in­ different. Bv the end of the month prices had dropped to F, Pl l; G. P7.25; II, P7; I, P10.25; Jl, P9.25; SI, Pll; S2, P10.25; S3. P9. U. K. Grades: The early part of the month consumers were buying very little. London quotations were: J2, £18.10; K, £18; LI, £16.15; 1,2, £16.5; Ml, £17.5; M2, £16. Later in the first half of the month prices firmed slightlv to J2, £19.5; K, £18.10; L2, £17; M2, £16.10. At the middle of the month the market was dull, no business being done. Later prices were easier but the market depressed owing to absence of demand. Prices were quoted at: G, £19.10; J2, £18.10; K, £17.12.6, LI, £16.7.6; L2, £16; Ml, £16.17.6; M2, £15.10. The market was reported to be still dull but not much pressure. Toward the end of April the market was still dull. This was moreor less due to heavytseepcir or expected heavy receipts. There were sellers of K at £17; MI, £16.5; L2,£15.10. Atthe end of the month the market was quiet but steady and sales were made of S2 at £23; S3, £21; G, £19; .12, £18; K, £17.10; Ll, £16.7.6; All, £16. In Manila at the beginning of the month the market was firm, quotations made were: J2, P7.75; K, P7.25; Ll, P6.75; L2, P6.25; Ml, 6.50; M2, P6; DL, P5.75; DM, P5.25. By the middle of the month the market was quiet and prices ranged about the same as the early part of the month. Toward the latter part of the month the market continued quiet and prices dropped to J2, P7.25; K, 1*6.75; Ll, 1*6; L2, P5.75; Ml, P5.25; M2, P5.75; DL, P5.50; DM, P5.25. At the end of the month the market was still quiet, quotations being made at: J2, P6.75; K, 1*6.50; LI, P6; L2, P5.50; Ml, P6; M2, 1*5.25; DL, 1*5.25; DM, P4.75. Japan: The Japanese market remained quiet throughout the month with very little business having been done. Maguey: There was no particular interest shown in Cebu Maguey during the month nor in Manila Maguey. Production: Receipts have increased and averaged about 27,000 or 28,000 bales per week. Freight Rates: There has been no change in freight rates on hemp since last report. Statistics: The figures below are for the period ending May 4th, 1931: Manila Hemp On January 1st.................. Receipts to date................. 1931 1930 Pales Bales 112,802 195,035 441,944 525,883 554,746 720,918 Shipments to— U. I<................................. 120,861 141,785 Continent ........................... 79,512 77,454 lT. S...................................... 84,443 216,677 Japan................................ 119,742 97,461 Elsewhere............................ 27,899 34,865 432,457 568,242 SIMMONS STEEL—BEDS We Carry a Complete Stock of Simtnons Beds—Cribs—and Cots Mattresses—Sheets—Pillows Mosquito Nets Write For Our Catalog Thompson Electrical Co. 318 Estero Cegado P. O. Box 539 Choice Of G o o d Drinks Brewed by SAIN MIGUEL BREWERY IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 31 REAL ESTATE By p. D. Carman San Juan Heights Addition March April Sta. Cruz. . 235,539 154,907 Binondo . . 1,485,000 19,401 San Nicolas 12,877 8.200 Tondo .... 191,553 101,116 Sampaloe 318,657 169,911 San Miguel 207,391 Quiapo ... 40,797 85,550 Intramuros. 111,500 14,000 Ermita . . 237,985 32,300 Malate . 91,022 60,386 Paco ........ 95,691 51,615 Santa Ana 92,203 17,0(M> Pandacan.. 4,997 46,100 Santa Mesa 5,500 1’3,155,215 768,995 7,277,914 6,112,345 3.381.877 3,326,340 3.229.877 4.546.097 4.726,602 4.719,724 4.217,299 6,034,667 8,476,332 7,633,457 9,597,972 st month, THE RICE INDUSTRY By Percy A. Hill Vuri'fl F.cija Jucer’s Association Recommended By Leading Doctors Drink It for Your Health’s Sake TEL. 5-73-06 Nature's Best Mineral Water The Philippine Guaranty Company, Inc. (Our Bonds are accepted by the United States Army, United States Navy and by all the Bureaus of the Insular Government) FIRE INSURANCE SURETY BONDS We execute Bonds of various kinds specially CUSTOMS BONDS, FIRE ARMS BONDS, INTERNAL REVENUE BONDS. PUBLIC WORKS BONDS FOR CONTRACTORS, COURT BONDS for Executors, Administrators and Receivers and Personal Bail Bonds in criminal cases. WE ALSO WRITE FIRE INSURANCE Loans secured by first mortgage Manila, San Juan and Pasay on the in the City of Call or write for particulars: 2nd Floor, Insular Life Building, 290 Plaza Cervantes, Manila, P. I. Palav prices range from 1’1.65 to Pl.80 a JUST REMINDERS reputation for square dealing is grade. Saigon nee stood at 1’5.20 a sack April 18, landed in Manila. The central Luzon rice crop threshed out 20'7 below last year's and the greater portion of it has been warehoused at terminals. Some experiments are under way in this region to reduce production costs by employing machinery for every part of the work. While such means have been tried be­ fore. without results, there is always a chance that they will succeed; if mechanical devices can be adapted to the climatic and physical conditions and grow the crop cheaper than it is grown now by the equal-share method in vogue not only in the Philippines but throughout the orient. This ParkeDavis germi c i d al soap is a wise pre­ caution against skin infections of all kinds. V. SINGSON ENCARNACION Presiden J. McMICKING Manager CLARK & cb’s large patronage comes prin­ cipally through the recommendation of those whom they have supplied with glasses. CLARK & CO. equipped rooms the vision. possess the most completely in the Orient for examining CLARK & CO’s built upon a quarter of a century of eye serv.i /WW/LZI. 90'94 ESCO LTA P/. MASONIC TEMPLE Always the best in quality but never higher in price I IN [RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 32 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Cash results are the most satisfying proofs in the last analysis. The plant s to break, plow, seed, cultivate and harvest the crop with machines, cost sheets to be kept upon each operation and the unit cost per cavan ascertained. To be successful, this experiment must be carried on during three THE MANILA HOTEL LEADING HOTEL IN THE ORIENT Designed and constructed to secure coolness, sanitation and comfort under tropic climatic conditions Provides every Western convenience combined with every Oriental luxury Finest Dance Orchestra in the Far East Manacement - - ANTRIM, ANDERSON, Inc. We Have The Largest and Most Complete Stock of Drygoods in the Philippines If you need silks, linens, cottons, or notions you can serve yourself best by choosing from our large stocks We a Iso carry haberdashery, and make men's suits and shirts Manuel Pellicer & Co., Inc. 44 Escolta Manila Shirt Factory Phone 2-11-06 WATSONAL INSECTOL sold by drug stores everywhere To keep dogs free of fleas and ticks, dust them thoroughly with this remarkable insect powder—Watsonal Insectol—once a week. BOTICA BOIE seasons at least, and checked by the equal-share system on adjacent fields, with same seed and water conditions. As usual, this experiment is carried on by a large machinery firm—the only way to introduce new methods of agriculture in this country, or new crops. Japan’s effort to increase her rice yields during the last generation raised the yields 70% by seed selection, better field methods and the use of fertilizer—the practical and the theoretical forces of the country working together. Yet Japan's production costs are still 50% above those of Indochina, hence competition in spite of tariffs and transportation costs. Japan’s rice demands, largely supplied by colony rice from Korea and Formosa, free of duty, are 169 million cavans a year, 2 cavans per capita for estimated population of 80 millions. TOBACCO REVIEW By P. A. Meyer Alhambra Cigar and Cigarette Manufacturing Co. Rawleaf: During April prices tended to further increase, holders anticipating a short crop due to drought in Cagayan aud Ysabela. Depletion of stocks in Manila favors this bullish tendency. Comparative data for April exports are as follows: Rawlea/, Stripped Tobacco and Scrape Kilos China................................................. 18,913 France................................................ 1,041,477 Hongkong.......................................... 19,848 Java................................................... 2,618 North Africa.................................... 81.220 North Atlantic (Europe)................ 5,910 Straits Settlements.......................... 2,410 Tonkin............................................... 78 United States................................... 163,895 April.................................... 1,336,369 January-April 1031 ......................... 7,725,514 January-April 1930............ 4,753,990 Cigars: Export to the United States con­ tinues rather unsatisfactory. Comparative fi­ gures follow here: Period Cigars April 1931 ...................................... 12,002,542 January-April 1931.......................... 42,769,635 January-April 1939 ....................... 41,956,231 REVIEW OF THE EXCHANGE MARKET By Richard E. Shaw Manat/er, National City Bank In order to streng­ then their cash reserves in anticipation of the Sales Tax payments which fell due on April 20th, several Banas were keen sellcrsof U.S.STT. at 7,'8% premium up to that date, after which time rates firmed slight­ ly closing at 1% pre­ mium. Certain Banks were buyers of U.S.S TT. for the entire period under review at 3/4% premium. Parcels of 69 <1. s D/P bills for April delivery were settled at 1. 4% discount and O/D credit lulls were taken at 3 8% premium. The un­ dertone of the market was steady at the close. The following purchases of U.S.S TT have been made from the Insular Treasurer since last report: Week ending: March 14, 1 March 21, 1931.............. March 25, 1931.............. April 4, 1931 ............... April 11, 1931................. April 18, 1931................. Sterling rates held very steady 19.il ..................U.S.S200,000 ------ 750,(MM) nil nil nil nil .......... „ ........................ . ........with sellers of TT at 2-3 8 and buyers at from 2 -1, 2 to 2 -9/16.' The New York-London cross rate closed at 485.85 on March 31st. dropped to a low of 485.82 on several days during April and reached a high of 486.40 on the 27th, 28th and 30th of April. On the last day of March London Bar Silver stood at 13-3'16 ready and 131 4 forward. The market then weakened and rates slipped to the month’s lowest level of 12-5/8 ready and IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 33 12- 11/16 forward on April 9th. On April 28th a high point of 13-3/8 ready and 13-5/16 for­ ward was reached. The dosing rates were 13- 1/4 ready and 13-3/16 forward. The New York Bar Silver quotation on March 31st was 28-3/4 from which level it dropped to the low point for April on the Sth of that month. The market then strengthened and touched a high of 29-1/4 on April 20th and closed at 28-1/2 on the last business day of the month. Telegraphic transfers on other points were quoted as follows on April 30th: Paris........................................ 12 35 Madrid...................................... 106-3/4 Singapore.................................. 114-1/2 Japan......................................... 100-1/2 Shanghai.................................... 158 Hongkong................................ 50 India.......................................... 136 Java......................................... 122-3/8 Stocks: The latest statistics of world stocks were 8,140,000 tons compared with 7,487,000 tons at the same time last year and 6,637,000 tons in 1929. Local Market: The local market during the first w’eek was firm, quotations ranging from 1*8.125 to 1’8.15. Very little sugar, however, was available for sale at these prices. During the following week, the market was quiet and exporters reduced their ideas to P8.00-P8.10. The following week saw further recession in prices, quotations being 1’7.90 per picul. Prices steadily declined during the last two weeks on the basis of 1’7.75—1’7.90, at which levels sellers CHARTERED BANK OF ,naVd chuintaral Capital and Reserve Fund......................................... £7,000,000 Reserve Liability of Proprietor................................. 3,000,000 MANILA BRANCH established 1872 SUB-BRANCHES AT CEBU, ILOILO AND ZAMBOANGA Every description of banking business transacted. Branches in every important town throughout India, China, Japan, Java, Straits Settlements, Federated Malay States, French Indo-China, Siam, and Borneo; also in New York. Head Office: 38 Bishopsgate, London, E. C. N. U. A. Whyte, Manager. APRIL SUGAR REVIEW By George H. Fairchild Neav York Market: Trading during the first two days of the month under review’ was prac­ tically the same as that of the last tw'o days of the previous month; the market was dull, busi­ ness being done on the basis of 1.33 cents c. and f. Prices remained al­ most st at ionary t hroughout the following week, although sellers were able to dispose of some of their holdings to refiners at 3.35 cents duty paid. During ti e week, a parcel of JuneJuly shipment Philippines was sold at 3.50 cents 1. t., equivalent to about P8.34 per picul cxgodown Manila or Iloilo for prompt delivery. Apparently the publication on the 11th of the report to the effect that an agreement had been reached at the Chadboume Conference in Europe providing for crop restriction by Cuba, Java, Belgium, Germany, Czecho-Slovakia. Poland and Hungary did not produce a favorable reac­ tion on the market as prices declined on the J 5th in spite of the optimistic character of the report . Prices during the week declined from 3.33 cents duty paid to 3.28 cents at the close on the 18th. During the following week, while values on the Sugar Exchange showed some improvement owing to the better tone in the United Kingdom market, prices of actual sugar remained station­ ary on the basis of 3.25 cents and 3.27 cents duty paid. The United Kingdom bought Cubas at the equivalent of 1.17 cents f. o. b. May shipment. The price of refined on the Atlantic Coast was reduced to 4.40 cents on the 24th. The last week of the month under review pre­ sented a gloomy outlook for sugar, prices for both futures and actual sugar having reached the lowest levels for the month, although the market was able to pick up on the 30th when sellers advanced their ideas to 3.25 cents, at which price, how’ever, there were no buyers. Futures: Quotations on the Exchange during April fluctuated as follows: NOW NEWEST TRANSCONTINENTAL TRAIN Only BUSINESS DAYSHigh Low Latest 1931—May....... .. 1.32 1.15 1.19 July....... .. 1.41 1.25 1.29 Sept....... .. 1.48 1.33 1.37 Dec........ . . 1.57 1.42 1.46 1932—Jan......... .. 1.58 1.43 1.47 Mar........ .. 1.64 1.49 1.53 Philippine Sales: During the month of April, sales and resales of Philippine centrifugals in the Atlantic Coast w’crc reported as follows, afloats, nearby consignments and future ship­ ments: 54500 tons at prices ranging from 3.20 cents (afloat) to 3.57 cents 1. t. (DecemberJanuary shipment) as compared with sales amounting to 42,760 tons at prices ranging from 3.50 cents to 3.70 cents 1. t. Seattle TO Chicago A Northern Pacific Railway representative meets all steamships from the Orient at Victoria, Vancouver and Seattle. He will gladly assist you with baggage and make sleeping car reservations to all points in the United States NEWEST ond finest sleeping cars—coil spring mattresses ROLLER BEARINGS "Famously Good Meals" OBSERVATION maid, baths, card room, library, ladies' lounge', rgd'^pf*, buffet and roomv ■'$ observation plaJ orm NO EXTRA FA .SEATTLE DAILY at 8:30 PM NORTHERN PACIFIC RAILW/ FROM $ IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 34 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Luzon Stevedoring Co., Inc. Lightering, Marine Contractors Towboats, Launches, Waterboats Shipbuilders and Provisions were unwilling to dispose of the limited stocks on hand. Crop Prospects: During the early part of the planting season, the weather was so favorable reports of the high percentage of germination were received from all sugar districts throughout the Islands. The absence of rainfall since early in January, it is feared, has to a large degree nullified the good effects of the high germination record. The cane which was planted last September, October, and November, which had ad­ vanced to a point where more moisture was required than in the case of cane planted in December, January and February, is reported to be suffering very severely and in some places has died out. The extent to which Philippine cane will survive long periods of drought is well known but unless the present drought is soon broken, the volume of the next crop is likely to be seriously reduced. Another limiting factor on production is the reduction in the quantity of fertilizers due to the low price of sugar. Obviously, this is a great mistake, but it is unfortunately true that it is a fact. The Philippines Sugar Association is endeavoring to show that it is false economy to economize on fertilizers because of the low price of sugar. Some districts on Negros arc complaining about the shortage of work animals. Philippine Exports: Export statistics for the month of April as re­ ported to us showed that 120,477 metric tons of centrifugals and 2,770 metric tons of refined were exported during the month. Exports of these two grades of sugar for the first six months of the crop year 1930-31 are as follows: Metric Tons Centrifugals.............................. 533,837 Refined................................... 20,831 Total..................................... 554,668 SIMMIE & GRILK Phone 2-16-61 Port Area Quality Printing is as essential to your business as welltailored clothes are to the successful salesman. Attractive letterheads, bill­ heads, cards, envelopes, labels, etc., are silent but powerful salesman. Why not let them carry your message in the most effective way? The McCullough Im-print ensures quality printing and all that it implies. McCullough service means expert supervision and the intelligent handling of your printing problems. Whatever your printing needs may be, . you are assured the utmost satisfaction ' zhen McCullough does the job. May ,ve serve you? • ^cCULLOUGH PRINTING CO. || Division of Philippine Education Co., Inc. I 101 ESCOLTA Phone 21801 MANILA, P. I. RAIL COMMODITY MOVEMENTS By M. D. Royer Traffic Manager, Manila Railroad Company The volume of commodities received in Ma­ nila during the month of April, 1931, via Manila Railroad arc as follows: Rice, cavans................................. 231,439 Sugar, piculs................................. 176,368 Copra, piculs................................ 100,885 Desiccated Coconuts in cases. . . 8,867 Tobacco, bales............................. 2,609 Lumber & Timber B. F.............. 804,600 The freight revenue car loading statistics for four weeks ending April 11, 1931 as compared with the same period for the year 1930 are given below: FREIGHT REVENUE CAR LOADINGS COMMODITIES NUMRER OF FREIGHT CARS FREIGHT TONNAGE INCREASE OR DECREASE 1931 1930 1931 1930 Cars Tonnage Rice ................... 1,036 821 13,680 11,402 215 2,278 186 125 2,316 1,617 61 699 Snjrar 554 887 15,755 26,058 (333) (10,303) Sugar-cane................. 744 1,232 12,863 22,670 (488) (9,807) 680 415 5,242 3,195 265 2,047 Coconuts....................... 330 342 3,651 3,595 (12) 56 17 8 154 63 9 91 Tobacco......................... 8 1 42 7 35 Livestock ....................... 60 54 290 271 6 19 Mineral Products.......... 250 428 2,288 4,531 (178) (2,243) Lumber and Timber. . . 234 239 5,380 5,252 (5) 228 Other Forest Products. . 26 26 216 191 25 Manufactures................. 220 385 2,397 6,452 (165) (4,055) All others includingLCL. .3,0.30 3,015 21,626 22,699 15 (1,073) Molasses...............>........ 102 240 3,097 8.614 (138) (5,517) 'Pot al..................... 7,477 8,218 88,997 116,617 (741) (27,520) SUMMARY Week ending Saturday, March 21, 1931........ 2,144 2,486 26,772 38,334 (342) (11,562) Week ending Saturday, March 28, 1931 ........ 2,170 2,114 25,986 29,221 (3,235) Week ending Saturday, April 4, 1931............. 1,586 1,867 17,330 27,679 (281) (10,349) Week ending Saturday, April 11, 1931....... 1,577 1,751 18,909 21,283 (174) (2,374) Total..................... 7,477 8,218 88,997 116.517 (741) (27,520) Note:—Figures in parenthesis indicate decrease. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 35 Commodities Coconut Oil.......................................... Cigar (Number)................................... Embroidery........................................... Maguey.................................................. Leaf Tobacco....................................... Desiccated and Shredded Coconuts. Hats (Number)................................... Lumber (Cubic Meters)...................... Copra Meal............................................ Cordage................................................... Knotted Hemp...................................... Pearl Buttons (Gross)......................... Canton (low grade cordage fiber).. . All Other Products............................... Total Domestic Products. . . United States Products........ Foreign Countries Products. Grand Total. Articles Cotton Cloths.................. Other Cotton Goods.. .. Iron and Steel, Except Machinery...................... Rice..................................... Wheat Flour..................... Machinery and Parts of.. Dairy Products................. Gasoline.............................. Silk Goods......................... Automobiles....................... Vegetable Fiber Goods. . Meat Products................. Illuminating Oil............... •Fish and Fish Products... Crude Oil........................... Coal................................... Chemicals, Dyes, Drugs, p Etc. ............................... Vegetables.......................... Pager Goods,' Except Tobacco ^and ManufacElectrical Machinery.... Books and Other Printed Matters........................... Cars and Carnages......... Automobile Tires............. Fruits and Nuts..’........... Woolen Goods.................. Leather Goods.................. Shoes and Other FootCoffee.................................. Breadstuff, Except Wheat Flour............................... Eggs.................................... Perfumery and Other Toilet Goods................ Lubricating Oil................ Cacao Manufactures, Ex­ cept Candy................... Glass and Glassware. ... Paints, Pigments, Var­ nishes, Etc..................... Oils not separately listed. Earthcrn Stones and Chinaware..................... Automobile Accessories.. Diamond and Other Pre­ cious Stones Unset.... Wood. Reed, Bamboo, Rattan..................... ;. .. India Rubber Goods. ... Matches.............................. Cattle.................................. Explosives.......................... Cement............................... Sugar and Molasses........ Motion Picture Films. .. Other imports................... Total. PRINCIPAL EXPORTS Quantity P20.987.651 99 99,352 0 28,164 0 5 P21.115.167 100.0 February, 1930 Quantity Value Monthly average for 12 months previous to February, 1931 % 9 5 6 8 2 8 7 9 3 4 8 7 4 P28.108.474 100.0 Note.—All quantities are in kilos except where otherwise indicated. PRINCIPAL IMPORTS February,1931 Value % 283,166 726,018 176,999 297,141 123,261 182,352 167,522 151,781 40,057 7 9 6 0 3 0 2 8 2 1 1 8 8 1 1 9 0 2 7 0 0 6 7 5 2 9 0 8 0.5 0.5 0.6 0 0 1 0 0 9 0 0 6 0 2 2 0 Quantity Value 4 9 5 5 7 3 8 0 9 6 2 0 2 2 7 4 5 1 Monthly average for February, 1930 12 months previous to February, 1931 CARRYING TRADE IMPORTS Value 2,673,733 173,016 573,909 1,029,291 538,209 372,543 788,651 438,941 606,476 374,964 415,369 405,495 419,631 358,297 538,882 742,869 91X068 145,260 159,722 105,041 % 10 5 5." 2 12 0 2 2 1 3 9 8 2 2 2 5 5 6 0 9 o.: 0.0.5 0.5 0.7 0.7 0.5 Value % 366,654 252,029 280,244 123,353 182,665 48,994 9 5 10 3 3 .8 .3 .5 .2 .2 .0 6 5 3 6 2 0 2.0 1.3 1 5 2.5 0.6 0.5 0.7 0.8 0 9 0 0 7 0 0 6 0 0 0 2 0 0 0 0 TRADE WITH THE UNITED STATES AND FOREIGN COUNTRIES Monthly average for February, 1931 February, 1930 12 months previous Ports to February, 1931 Value Nationality of Vessels American. . British........ Japanese.. . Dutch........ German... . Norwegian. ga,ncs Chinese.. .. Swedish.... Danish........ French........ Italian........ Belgian.. .. Panaman... By Freight... By Mail........ Total. Monthly average for February, 1931 February, 1930 12 months previous to February, 1931 Value % 47.5 21.8 5.2 7.0 Value % P10,357,984 03 0.7 Value P7,259,088 4,388,669 1,314,835 533,153 1,114,701 587,607 85,573 59,265 73,090 51,082 238,498 1,167 % 41.3 25.4 8.3 4.0 7.2 4.3 0.5 0.4 0.5 0.4 2.2 297,364 1.8 .5 EXPORTS 504,866 2.4 5,090 438,069 1.4 2^1 Monthly average for February, 193’ February, 1930 12 months previous Nationality of Vessels to February, 1931 Value % Manila........ Iloilo.......... Cebu.......... Zamboanga. Jolo............ % Value Value 11.4 0.9 2’5 0.8 Total................... P36.771.555 100.0 P49,495,831 100.0 P40,142,972 100.0 Japanese.. .. German........ Norwegian. . Spanish........ Dutch.......... Philippines,. Chinese........ Swedish........ Panaman... . Belgian........ P7,976,185 6,645,165 4,231,270 119,864 871,529 Value % 38.0 P10,040,367 31.5 6,720,986 20.1 4,716,759 0.5 389,449 4.1 2,760,410 36.0 24.1 16 9 99 Value % 711,240 3.4 121,883 0.5 15,760 0.1 28,609 0.1 12,453 157,293 0.7 1,816,665 6.6 33,854 0.1 1,109,022 3.9 P8,039,939 38.2 5,349,247 24.5 3,989,801 18.9 492,734 2.2 1,435,550 6.7 23.150 0.1 132,706 0.6 18,800 0.1 41,054 0.2 474,665 2.2 567,645 2.6 304,188 1.3 7,031 By Freight......................... P20.775.009 98.5 P27,703,754 99.6 P20.901.130 97.6 By Mail............................. 340,158 1.5 404,720 0.4 528,027 2.4 Total................... P21.115.167 100.0 P28,108,474 100.0 P21.429.157 100.0 TRADE WITH THE UNITED STATES AND FOREIGN COUNTRIES Countries United States................... United Kingdom.............. Japan.................................. China.................................. French East Indies......... Germany............................ Australia............................. British East Indies......... Dutch East Indies.......... France................................. Netherlands....................... Italy.................................... Hongkong........................... Belgium.............................. Switzerland........................ Japanese-China................. Canada............................... Norway............................... Denmark............................ Other Countries............... February, 1931 February, 1930 Value % P27,504,451 1,268,133 1,912,992 798,620 57,356 648,581 1,464,987 64,281 511,074 ,028,653 173,726 236,490 115,047 69,109 234,452 70,681 106,939 35,097 51,860 21,155 23,623 5,489 25,334 343,427 Value 74.3 P37.663.297 3.4 2.189,379 5.2 2,478,863 2.2 1.333.494 0.2 155,342 1.8 1,096,143 4.0 672,337 0.2 309,383 1 .4 777,081 2.8 527,380 0.5 403,013 0.7 187,778 0.3 310,385 0.2 147,339 0.7 516,701 0.2 165,116 0.3 11,522 0.1 69,078 0.2 73,094 0.1 53,183 0.1 81,906 10,814 0.1 40.871 1.0 221.332 %_______ Value J, . 168.4<u 135,410 33,329 92,260 72,675 55,395 9,262 33,058 234,489 Total.................. P36,771,555 100.0 P49,495,831 100.0 P40,142,972 100.0 36 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 BUSINESS AND PROFESSIONAL DIRECTORY Kerr Steamship Co., Inc. General Agents “SILVER FLEET” Express Freight Services Philippines-New York-Boston Philippines-San Francisco (Direct) Roosevelt Steamship Agency Agents Chaco Bldg. Phone 2-14-20 Manila, P. I. Myers-Buck Co., Inc. Surveying and Mapping PRIVATE MINERAL AND PUBLIC LAND 316 Carriedo Tel. 2-16-10 STA. POTENCIANA 32 TEL. 22715 GjTS COLOR PLATES HALF-TONES faziNC-ETCHINGjg 1 1 WEANDSCO Western Equipment and Supply Co. Distributers in the Philippines for Western Electric Co. Graybar Electric Co. Westinghouse 119 Calle T. Pinpin P. O. Box 2985 Marlila, P. I. Manila Wine Merchants LIMITED 174 Juan Luna Manila, P. I. P. O. Box 403 Phones 2-25-67 and 2-25-68 PHILIPPINES COLD STORES Wholesale and Retail Dealers in American and Australian Refrigerated Produce STORES AND OFFICES Calle Echague Manila, P. I. fi * <1' CHINA BANKING CORPORATION MANILA, P. I. Domestic and Foreign Banking of Every Description HANSON, ORTH & STEVENSON, INC. Manila, P. I. Buyers and Exporters of Hemp and Other Fibers Wise Building — Tel. 2-24-18 BRANCHES: New York — London Merida — Davao SALEEBY FIBER CO., INC. Fiber Merchants P. O. Box 1423 Manila, P. I. Room 318, Pacific Building Cable Address: "SALEFIBER” International Harvester Co. of Philippines formerly MACLEOD & COMPANY Manila—Cebu—Vigan—Davao—Iloilo Exporters of Hemp and Maguey Agents for INTERNATIONAL HARVESTER CO. Agricultural Machinery MADRIGAL & CO. 8 Muelle del Banco Nacional Manila, P. I. Coal Contractors and Coconut Oil Manufacturers | MILL LOCATED AT CEBU P O. Box 1394 Telephone 22070 J. A. STIVER Attomey-At-Law-Notary Public Certified Public Accountant Administration of Estates Receiverships Investments Collections Income Tax 121 Real. Intramuros Manila, P. I. “LA URBANA’’ (Sociedad MOtua de Construccifin y Prfstamos) Prestamos Hipotecarios Inversiones de Capital Paterno Building, Calle Helios MANILA, P. I. A. K. SPIELBERGER SUN LIFE ASSURANCE COMPANY OF CANADA The Earnshaws Docks and Honolulu Iron Works Sugar Machinery Slipways Machine Shops Port Area Manila, P. I. Z,V RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL SA BULIK . . . SA PUTI! A CROWDED cockpit .... the roosters are matched...............bets are made—and then the battle! But until the soltada is finished, one is never sure in a cockfight as to which rooster is the winner. At best it is a gamble—a guess. You do not gamble when you use Mobiloil. There is no doubt in the least as to the beneficial results you may expect from this Specialty Product. Carefully refined from the highest grade crudes through the famous Vacuum Process, the correct grade of Mobiloil meets with scientific exactness the lubrication requirements of your particular make of engine. Try Mobiloil the next time you drain the crankcase of your car or truck, and notice how smoothly the engine runs. VACUUM OIL COMPANY THE OLDEST AND LARGEST LUBRICATING OIL COMPANY IN THE WORLD GREAT VALUES DODGE BROTHERS SIX AND SIGHT ESTRELLA AUTO PALACELKVY"E™;1' ,NC ILOILO MANILA CEBU IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL TUNE IN on KZRM for La Insular Sponsorship Wednesday evenings 7-45 to 8:00. Especiales Aranda A cigar is never in the way during business hours if it is the right size. A long cigar, at such times, is seldom entirely smoked—more often than not, it is thrown away before it is half-gone. On the other hand, there is a limit to the shortness of a good cigar. For a quick, uninterrupted and yet comple­ tely satisfying smoke, no cigar is better suited than the Especiales Aranda. It is the ideal example of quality concentrated in a short, cool smoke. You can never make a mistake in offering it to your business prospects. When they see you produce it out of your desk drawer or cigar case, they will instantly think you a sensible, practi­ cal person—one who believes in “the right thing at the right time”. And when they start smok­ ing it, their already favorable impression will be enhanced by its smooth, free-drawing quality. No less logical than the business sedan or the business suit is the business cigar, and the Especiales Aranda is it. LA INSULAR IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL
MAY, 1931 RADIO AND COMMUNICATIONS NUMBER r R u LY • A • MAGAZINE-PREEMINENT I N T 11 E PHILIPPINES ’Round the World Fame ATABACALERA Product When Telegraphing Use The Radiogram Route t 6 dPb w vi II p | w IRELESS 1 P As CORPORATION OF THE PHILIPPINES INSULAR LIFE BUILDING „ \ 2-26-01 Phones: < . / 2-26-02 Always Open IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNA1 May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 1 There’s No Radio like VICTOR and Victor's exclusive features mean the'difference between ordinary reception and matchless Victor performance VICTOR RADIO R-15 Price P375.00 Victor Radio can be had separately, or with the Home Recording Electrola—the in­ strument that not only gives incredible power and realism to Victor Records, but makes and plays records of your own voice, the youngsters’, of your radio favorites—right in your own living-room. Then—there is the little masterpiece of thrifty efficiency —the Victor Radio R-15, com­ pact, sensitive, powerful and full-toned! Come in and let us play them for RADIO-ELECTROLA RE-57 With Home Recording Price P830.00 you. VICTOR RECORD SPONSORSHIP PROGRAM Broadcast every Thursday Evening from 8:15 to 8:45 Convenient Monthly Terms Victor Division, RCA Victor Co., Inc., Camden, N. J., U. S. A. GENERAL DISTRIBUTORS: ERLANGER & GAI.INGER. lx . ! 601—ESCOLTA—609 j ILOILO MANILA .CEE‘ ; Victor Dealers Throughout the Islands ; Balduz Music Store, 333 Carriedo. Manila Manila lllues. 142 Villalobos, Manila Manila Armory, Inc., 320 Bustos, Manila Filipino Gun Store. 337 Carriedo, Manila Palace Bazar, Arias Building, Manila Romanach & Co., 232 Carriedo, Manila IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 2 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 SECURITY SAFEKEEPING SER VICE <^\WNERS of securities as well as those responsible for the safekeeping of securities such as executors, trustees and officers of domestic and foreign corporations will find the facilities of our Customers’ Securities Department of special value providing as it does both safety and relief from the many details attendant upon ownership or management. 0ECURITIF.S in safekeeping with our Customers’ Securities Department may be sold or transferred and earnings may be disposed of as you may direct. AVE particularly recommend this service to those leaving the Philippine * ’ Islands for trips abroad who may wish to have their securities protected against theft and fire, their earnings collected for them and who, at the same time, may maintain complete control during their absence through the world­ wide services of this Bank. COMPLETE DETAILS ON APPLICATION THE NATIONAL CITY BANK OF NEW YORK HEAD OFFICE: 55 WALL ST., NEW YORK CITY Manila Office: Cebu Office: NATIONAL CITY BANK BUILDING GOTIACO BUILDING DAWLPLUGS Putting up a nice house, only to wreck the walls afterwards when installing the fixtures? That’s what you are literally doing if you don’t use RAWLPLUGS! Besides -Fixtures are held permanently and firmly by RAWLPLUGS. A medium­ sized RAWLPLUG fixed in brick will hold half a ton. TIME IS MONEY—SAVE TIME BY USING RAWLPLUGS! VIEGELMANN, SCHROEDER & CO., INC. 456-466 Dasmarinas Str. . Tel. 2-26-64 and 2-16-34 Manila, P. I. P. O. Box 767 IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 3 Tell the Mrs. about these Waffle Irons A lady from Virginia, here in Manila, says that waffles made in a GAS Waffle Iron have a much I better flavor. YOU like waffles; tell the Mrs. about these and ask her to order one. Tell her to telephone us and we’ll do the rest. When the typhoon season hits again, you’ll appreciate this “tip” Manila Gas Corporation Display Room—Roxas Building Tel. 5-69-34 Mr. Businessman Do You Know That a printed card with your sales message and a picture of your article, displayed inside our street cars, will attract the at­ tention of prospective buyers? That these buyers are mostly riders of our cars? Street-car advertising is recognized as a valuable advertising medium. Give it a trial, and results will tell. For rates and full particulars call up A. B. TIGH Advertising Manager MANILA ELECTRIC COMPANY 134 San Marcelino Telephone 2-19-11 Speeding Up Sales via Long Distance Prompt Service Reasonable Rates When a salesman meets up with a “tough customer”; When important instructions to salesmen are urgent; When closing a sale depends on a quick answer; When the “boss” is in Baguio for a rest; That’s when the Long Distance Telephone demonstrates its value in YOUR business. Get the “Long Distance” habit just as you have acquired the “local” habit. It pays. PHILIPPINE LONG DISTANCE TELEPHONE COMPA... Telephone Building Plaza Lawton IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 4 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 DE WALT WONDER WORKERS WOOD AND METAL CUTTING WRITE FOR DETAILS OF THE LATEST DE WALT PRODUCTS MONEY AND TIME SAVERS E. J. NELL CO. 680 DASMARlRAS MANILA EXCLUSIVE AGENTS PHILIPPINE ISLANDS The CLAUDE NEON LIGHTS FEDERAL INC., U. S. A. of Shanghai, China announce the opening of a lo­ cal factory and service station at the foot of Ayala Bridge The CLAUDE NEON LIGHT is the Original Neon Light Sign If it is a CLAUDE NEON it is the best If you are interested in a Neon Sign, inquire from the LOCAL AGENTS Philippine Advertising Corporation 284 Ayala Boulevard Telephone 2-29-45 J. W. MEARS Manager ALHAMBRA • CIGARS ‘ QUALITY^ SUPREME CORONAS DE LA ALHAMBRA i EXCELENTES—ESPECIALES PRESIDENTES—BELLEZAS LONDRES, ETC., ETC. PROVINCIAL DISTRIBUTORS Cebu.......................Kuenzle & Streiff, Inc. Iloilo.........................Iloskyn & Co., Inc. Dagupan - - - P. Oliver Legaspi - - - - Jesus S. Sierra Davao.......................Mueller-Selg, Inc. Tacloban - - - - Bazar Gran Capitan Ilagan - - - - Alhambra Tuguegarao - - - Alhambra Zamboanga - - Kuenzle & Streiff, Inc. In the high grade Manila cigar line ALHAMBRA PRODUCTS have been the UNDISPUTED LEADERS for over 33 years IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL Maybe You Have a Bent for the Microphone, No? We postponed the date for submitting radio plays, to June 1; this was in response to suggestions from the chairman of our com­ mittee, W. B. Pennington, and it has been warranted by the ad­ ditional manuscripts received. Please bear in mind that the opportunity to win either 1*75 or 1*150 by submitting one-act plays in this contest is open to everyone, and the plays may be in English, Spanish or Tagalog. We cooperate with our patrons in this ven­ ture, and, reserving, as is usual, the right to reject all plays sub­ mitted, we really want to award the 1’150 and either buy some of the other manuscripts that may be good, though not quite good enough to win, or suggest revamping them or help in some other way to market them. Mr. Pennington is assisted in the judging of the plays.by Mrs. MerwinSimpsonand Bertrand Silenof the Radio corporat ion’s broad­ casting department. The award offered is 1’75 for each of the best two plays submitted, 1’150 in al). Radio has already been a boon to the Philippines as a commercial convenience; it has brought down toll rates, introduced the night letter and the week-end letter, stimulated and bettered the tele­ graphic service in every way. It is now advancing in another field, broadcasting, and has gone so far in uncovering buried talent and arranging programs that China and Japan are saying Manila The American Chamber of Gommerce OF THE Philippine Islands (Member Chamber of Commerce of the United State*) DIRECTORS AND OFFICERS P. A. Meyer. President H. M. Cavender, -Vice-President John L. Headington, Treasurer Leo K. Cotterman W. L. Applegate J. C. Rockwell Kenneth B. Day Wm. H Rennolds C. S. Salmon ALTERNATE DIRECTORS Sam Fraser Verne E. Miller O. M. Shuman S. R. Hawthorne EXECUTIVE P. A. Meyer. CAairmar. H. M. Cavender K. B. Day RELIEF W. J Odom, Chairman John Gordon J. R. Wilson COMMITTEES FINANCE W H. Rennolds. Chairman O. M. Shuman John R. Wilson, Secretary E. E. Selph, General Counsel FOREIGN TRADE H. B. Pond, Chairman L. L. Spellman M. M. Saleeby MANUFACTURING P. A. Meyer, Chairman Fred N. Berry J. L. Headington PUBLICATIONS P. A. Meyer, Chairman Roy C. Bennett LEGISLATIVE P. A. Meyer. Chairman Frank Ingersoll BANKING AND CURRENCY RECEPTION. ENTER­ TAINMENT AND HOUSE J. L. Headington, ChairW. H. Rennolds J. R. Wilson LIBRARY John Gordon, Chairman SHIPPING H. M. Cavender, Che G. P. Bradford E. W. Latie INVESTMENTS P. A. Meyer, Chairman H. M. Cavender I. L. Headincton furnishes them (he best radio entertainment they have; and in another direction, telephony, no doubt it will soon have us in touch with California. Because Manila is a crossroads of oriental commerce, she has so many conveniences of rapid communication: the two old stand­ by cable companies, the RCP, pioneer of the radio group, the Mac­ kay radio, the Robert Dollar Company’s projected commercial radio service, and the end not yet. But the China sea does seem to make a difference, for they have gone ahead of us on the continent: at Saigon, Governor Davis spoke by telephone with his family in France. In Indochina and the Dutch East Indies, powerful government budgets and subsidies are behind such efforts; in the Philippines the revenue is confined to the tolls, less the taxes. But the broadcasting. Let Mr. Pennington speak: “Manila has abundant amateur broadcasting talent, probably more than any city of the same size in the United States. There are no legitimate theaters here, nor good variety shows, but many academies and excellent musical instructors to fan the inborn spark of talent into a flame of artistry—to make the possessors of such talent good radio entertainers. “Look at what the Community Players have done in the past five years, made theatrical history by presenting the better Euro­ pean and American plays—with amateur players. It is hard to realize that such good actors as E. G. Hoffman, E. J. Mora, John Aaron, Mrs. Simpson, Mrs. T. Chapman, Mrs. Kneedler, F. C. Bailey, Mrs. Cavender, Norman Carlson and a host of others were only amateurs who have never set foot on the professional stage when they began with Community Players. “The art our players have expressed came of real trying, hard work at rehearsals, and of real ability; and of this natural ability; the actors had not been aware. “We must now all pitch In and do the same for broadcasting that we have done for the Manila stage. It helps entertain ourselves, and it helps bring fame and importance to our city—our community. They say we have taken the lead already, radio programs from Manila are cherished hours at the radio on the continent. Hold this lead then, and widen It. “For the talent is here. But the broadcasting companies can not go search­ ing in highways and byways for it. Let’s do our part, volunteer. The studios will lend their facilities gladly. If you sing, sing to us over the radio; if you recite, let us have your monologues over the radio. Volunteer, by telephone, by personal appearance; anyway, volunteer. “Several years ago. when we put on the Elks “revue,” our experimental effort turned out to be “Hello Bill”, a two-act musical ex travanganza in 16 scenes, with a cast of 140. They said wc couldn't get a chorus of 72 girls, but we did—we had about 125 volunteers. The male chorus, 16 voices, was made up of the most prominent business men in town. “The next stepls to extend such talent from the stage to the radio. Organ­ ization is Involved, naturally, but the public’s partis voluntary participation. “When you return to Manila from Europe or the United States, haven’t you 15 minutes of Interesting things to tell the radio listeners of the Philippines? Of course you have. Well, just make arrangements and tell it. “That’s the way to help. “And don’t be afraid, don’t be mike-shy. Appearing before an audienceTer the first time, in a play, or even to speak, Involves terrors absent from the radio. At the microphone you see no audience. You stand there unembarrassed and speak, play, sing or go through your routine alone; you gain self-possession at once, and all goes smoothly and successfully. “There is a large place in radio programs for business man, crisp talks on vital topics. In fact, radio has a place for everyone from the talented child musician to the mature observer of our life and times. Radio is a form of com­ munity expression. Let us use it to express our community in a way to bring it to the forefront In the orient.” 11/j-TON TRUCK CHASSIS, Standard 131 Vi" wheelbase.............................. 1*1,430.00 Extra Long, 157" wheelbase............ 1*1,560.00 These prices arc Cash. ex. Uoeleya. Manila It Costs Less, But Does Muc . . THE Improved Ford 1}^-Ton Trucks, with 4-Sp<;ed Transmission, are not only satisfying their owner - but are proving their ability to increase actual proi ts They are cutting cost; doing more work per day. There is a type of Ford Trucks to meet your particular nt ed Write for catalogs and easy terms of payment “After We Sell We Serve’’ MANILA TRADING & SUPPLY GO. MANILA — ILOILO — CEBU IN RES PONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 6 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Fleshpots In the Seats Of the Mighty In September 1669 Don Manuel .de Leon was about to take his seat as the twenty-third governor and captain gen­ eral of the Philippines. Manila was all dressed up to receive him. He was to arrive from Cavite, in the state galley, and a pageant had been arranged in his honor. Places for the principal la had been reserved on a reviewing stand op­ posite the royal palace on the Plaza de Armas. The plaza is now McKinley plaza, and only a foundation skirting the street west of it tells of the new palace that was to rise where the one Don Manuel occupied was razed by earthquake; these historic features of the walled city of Manila arc familiar to everyone. The old palace, built by the tyrant A Church Fiesta—Where? Venegas, had wide staircases, tessclated floors, patios, palms and fountains playing in cloistered gardens: benches in shady nooks of these gardens and the cool areaways around them were polished by the habiliments of genera­ tions of palace pages and guards. Well, the governor was coming to make a great personal sacrifice in behalf of the Philippines by governing them for a while in the name of his king, their sovereign, if not for his benefit. Crowds packea the narrow streets converging on the plaza, for His Excellency, of course, would make a speech. Official­ dom was in its element. Officers of the provost guard, in purple coats with white crosses, and mounted on picked Batangas ponies, spurred the beasts and made them caracole—to the distress of everyone on the fringe of the multi­ tude the guards pretended they were keeping in order. The ragtag and bobtail of the town were there, clusters of vagabonds starThere were mauve periods of government in the Phil­ ippines even in old Spanish* times ... By Percy A. HiLt? ing from roofs, trees and every possible vantage point. Their jibes at the great and near-great kept the crowd amused while it waited; they had a thrust for everyone except the clergy. But at last the tedium is over. Don Manuel and his staff formally enter Manila by the postern gate (closed now, but discernible at the west end of calle Postigo, to which it gives name). To the pealing of bells and the clarion of the trumpets of troops of heralds, the official party makes its majestic way to the dais erected at the center of the plaza; the pageant begins. The blare of the cajas, hautboys and tubas of the military band rises in volume if not in entire harmony. In the wake of this fanfare come three Santa Ana About 1750! persons representing severally the three estates; they are arrayed in crimson and orange velvet, the colors of Castile and Aragon. The first carried a cross and a pair of gilded keys: nevertheless, to make things doubly plain, he held aloft a banner proclaiming I Am the Church. The second had a sword and gilded spurs; / am the Nobility, his banner read. The third carried a meas­ uring wand and a pair of scales, and his banner said I am Commerce. A pursuivant who followed these gentlemen bore a banner displaying the castle and dolphin, the arms of Manila. After these four allegorical men on horseback streamed the religious con­ fraternities, the officials, the Cabildo, and men bearing the insignia of the colleges. The soldiers present in force, except the halberdiers massed protect­ ively about Don Manuel, carried nose­ gays in the muzzles of their muskets or attached to their pikes. At intervals in the parade came more bands of en­ thusiastic musicians, their uniforms as clamorous as their tunes. Now came the speeches, such as Manila lavishes upon all its new officials; if in other lands occasions must be found for making speeches, in the Philip­ pines occasions must be found for not making them. The speeches over, hun­ dreds of mayas were let loose with a great fluttering of wings; the tall build­ ings and narrow streets confused them in the brilliant sunlight, and urchins scrambled down from the trees to pur­ sue them with pebbles. Don Manuel de Leon, knight of Calatrava and His Majesty’s viceroy in the Philippines, now arose to respond to the speeches of welcome—the crowd at last could see him, and stand astonished. His abdomen, hismost prominent feature, was so huge that he supported it with cross­ belts; it attested his love of the table. Observant citizens gazed once and heaved sighs of relief. Don Manuel had occupied high posts for Spain in Flanders and Peru; he had the reputa­ tion of being a wise governor, and he kept it during his eight years in Manila— the most peaceful period the islands have ever known. Perhaps it was because he was an epicure, at least he had no taste for the acerbities of office; the friar chroniclers say Don Manuel loved the fleshpots of Egypt. Save for his grotesque figure, Don Manuel made an excellent first impression upon Manila. After the official banquet, and Don Manuel did it careful justice, came the official ball—the rigodon. The cadences of the stringed orchestra were marked by the muted tones of trumpets and the tap of the caja. Officers were in their finery, their ladies, with the flash of dia­ mond, ruby and emerald, hardly outshone them; then as now, the aristocratic ele­ ment of the Philippines invested surplus wealth in jewels not alone for their ornamental value but as a means of keeping much wealth in small compass. Don Manuel had come to the Philip­ pines at an opportune time; the church had been at odds with the governors, the governors at odds with the church, claiming encroachments upon authority and disobedience of regulations, and it must have been represented to His Majesty that a different type was needed. Don Diego Salcedo, thrown down from his high place by the Inquisition, had died while returning to Mexico. Ma­ nuel Pena y Bonifaz, Don Manuel de Leon’s immediate predecessor, had been shot at during a review, the bullet mis­ sing him by inches. The lives of such governorshad been no merry promenades. But Don Manuel as a good son of the church had no quarrel with the clergy; besides, the king had admonished him to compose the warring factions; and (Please turn to page !>i May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 7 Forty Amateur Transmitters Here They dabble at radio problems, and send and receive messages between the West and the East...............By I. S. Liner.* Sometime back in the “dark ages” of radio, there grew up a small band of experimenters who made it their hobby to play with, as well as study, this mysterious thing called “Wireless”. Private experimentation was seriously handicap­ ped by the almost complete absence of any accurate scientific data on the subject and also by the tremendous cost of a wireless installation. In spite of the hardships however, this compara­ tively small group grew to quite a few hundred within a very short time. During the world war period all such private experimentation was strictly forbidden and it was not until 1919 that the U. S. Government would permit the re-establishment of such activities. In other countries the ban was lifted at almost the same time so, as a result, we find many hundreds of these “amateur" experimen­ ters building their own radio sta­ tions. Though crude and incomplete looking, these amateur installations are getting results that compare favorably with those obtained from the large commercial stations which had cost many thousands of dollars. The first two principal types of radio equipment used sent out signals by means of either a spark or an electric arc. The types of instru­ ments used passed through several evolutionary stages which tended towards greater efficiency and de­ crease of size and weight of all appa­ ratus. Radically new developments were introduced. It was discovered that signals could be sent out by means of a vacuum tube much cheap­ er and with much more efficiency than the old-style spark or arc transmitters. Today we find nearly all ships carrying the latest tube transmitters in addition to their regular spark and arc outfits. These old-time sets have not been altogether supplanted by their newer rivals, but within the next twenty-five years they will probably be entirely replaced by our present types of equipment which will, by then, perhaps, be as obsolete in comparison with the latest developments of the time, as are the type in use today. With the introduction of the new, cheaper, and more efficient systems of radio transmission, the spark transmitter became a distinct has been in amateur circles. It is generally conceded that the wholp-hearted adoption of the tube set among amateurs was due to the fact that it was cheaper both to construct and to operate. Not only do we find the transmitting appara­ tus undergoing these revolutionary changes, but the same is true of all types of receiving sets. At first there were no vacuum tube re­ ceivers, all reception was by means of a sensitive crystal of one kind or another. However, with the development of the thermionic valve, or the vacuum tube as it is now called, came the intro­ duction of many types of receivers which were a decided asset to the radio field. In the years following the war there came to be so many amateurs that they constituted a distinct problem to the governments of the world. Being in no immediate need of the wavelengths below two hundred meters (since they had not at that time learned how to use them) the various governments gave to their amateur experimenters these presumably useless communication channels. The amateur, not greatly worried by this turn of affairs, set about the task of making the best of the bargain and succeeded in conquering the hithertofore worth­ less wavelengths. He succeeded to such a degree that the commercial interests became intensely interested in the possibilities afforded by the newly developed channels. In due course of time the amateurs were de­ prived of quite a large slice of their ethereal THE AUTHOR AND HIS RADIO STATION domain and were forced to still lower wave channels. With that optimism which was characteristic of the pioneer amateur, new means were devised and circuits changed to meet the new and more exacting requirements. During the course of this regime of govern­ mental give and take (give a little, and take a lot) it was discovered that the lower the wave used, the less power required to get the same results obtained by high power on high waves. It seems that the amateur as a class would decline rather rapidly due to this constant en­ croachment upon his communication channels, but this is not the case. The few bands which have been allotted to the amateurs at present are very nearly sufficient to take care of all the needs of amateur operation. In fact, the con­ stant diminution of the amateur channels has been more beneficial than it has been harmful, for it has prevented amateur radio from stag­ nating due to lack of incentive. There are today, scattered in every country on the globe, more than 160,000 radio amateurs. Even in the face of the constant reduction of the amateur channels we find the amateur radio craze gaining in popularity. Every year there are hundreds of people young and old, male and female, who pass the radio examinations and receive their licenses as amateur operators. Most amateur stations communicate by means of a telegraphic code of dots and dashes. There are a few stations, however, that are equipped for voice transmission but these are well in the minority. The popularity of code over voice, is probably due to the fact that the dots and dashes can be heard with much greater ease over longer distances than can radiotele­ phone of the same power output. What they talk about is anything from politics to the state of the weather, but here in the Philippines, with probably the most powerful amateur stations in the orient, it is more the general rule to transmit messages than to dis­ cuss the weather. A great many messages pass between the Philippines and America by amateur radio every night. There are about 40 active amateur stations in the Philippines; we act as a distribution center for nearly all messages between Asia and Ma­ laysia and to and from America. The messages, of course, are little more than condensed personal let­ ters; they are never anything on which tolls would be paid, and might be sent by mail; amateur stations are strictly forbidden to charge for their services, and those who receive their services .merely post gratuities from time to time to help defray the mailing costs on messages received. Nearly all messages we transmit are insipid affairs, but occasional ones are intelligently prepared. Good messages are the condensedletter type; some people expect long letters to be sent for them without condensation, an annoying imposition upon amateur operators. But amateurs everywhere over the world are glad to send anything sounding like a message, for the sheer fun of it and the practice in code reception and transmission. The m<»’*age-mania, however, is by no means the'i -niy recourse, for amusement at their stations i-y conduct many worth-while experiments tc the whole range of radio research, and n .• •>frequent’. something turns up in appliec rsdh.-.sciene<, that comes directly of amateu research, fr. the Philippines the peculiar wet I her ci-nditicnand other phenomena are hazards to overeom Who can say but that some amateur, on' these days, may help solve some of the problem* still baffling the radio world? A ♦The author is a member of the staff of the Manila Daily Bulletin. His amateur interest in radio in California has been intensified since his arrival in Manila, about a year ago.—Ed. 8 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Linking The Philippines By Radio Telephone Long-Distance Company obliterat­ ing insular barriers to voice com- rt—r-ii munication between Manila and the ILO provinces. The telephone business in the Philip­ pines has expanded only as the demands, of business chiefly, required. When America acquired the islands in 1898, the Sociedad de los Telefonos de Ma­ nila had a few ’phones operating in the business district, under Jose R. Infante’s management. This outfit lacked re­ sources to provide the telephone service Manila would demand, so the plum of a new franchise was ripening. To seize this plum at the right moment, Amer­ ican telephone interests sent agents to Manila. Theodore Vail Halsey, one of these agents, was followed by the nrn who got the franchise from the Philippine Commission in 1905, John I. Sabin and Louis Glass, buying the old Spanish interests and organizing the Philippine Telephone and Telegraph Company, with privileges covering the entire ar­ chipelago. This company exploited Ma­ nila effectively and furnished connec­ tions with immediately adjacent com­ munities such as Cavite naval station, Fort McKinley, and Caloocan, but never provided long-distance service nor sub­ stituted the lines, usually poorly built and maintained, the provincial govern­ ment established between the towns. In Manila, however, though rates re­ mained high, the company began put­ ting in automatic telephones in 1920, a system now complete, and later began laying its cables under ground as much as possible—to the improvement of the appearance of Manila. Both these improvements came about during the administration of Walter Z. Smith as general manager. The old Spanish company had 500 instruments in operation in 1905, a remarkable fact of the Manila of that period. There are 30 times that number, plus 200, operating in Manila now; that is to say, 17,000 telephones are in use in Manila alone. Peter J. Lynch, from Oakland, inaugurated the American company in the capacity of its manager; Smith, retiring recently, was the fourth manager. He is remembered as a golf champion of the islands. The plant he bu’lt is reputed the most modern in the onent, in equipment; the local calls ’rago more than 225,000 a day. f. antime, of course, other cities le islands were not without tele>>ms. Baguio had her own, which she still operates. Bryan & Landon were operating systems in Iloilo and Cebu. J. E. H. Stevcnot entered the tele­ phone picture in the Philippines in 1922, behind the Halsey interests. He gave his first attention to the Bisayas, acquiring the Cebu and Iloilo systems and improving them, taking a flyer in long-distance by extending the Cebu line to Naga, 20 kilometers away, where the government cement company is a customer. More than 1000 tele­ phones are operated in Cebu, and a similar number in Iloilo. In 192(5, Stevcnot, riding high with the govern­ ment and very influential with the legislature, reached out from Iloilo to Negros; he organized the Negros T. and T. Company, linking most of the towns and the sugar centrals of Negros, and he connected this system by cable with that of Iloilo. Negros sugar mills talk with their planters on the sur­ rounding plantations by telephone, and with merchants and friends in Iloilo, across Guimaras strait. When these initial steps had been taken in the Bisayas, Stevenot began negotiations with the government about Luzon. He framed a franchise and got it before the legislature, and in Stimson’s year it was passed. It was for the Philippine Long Distance Tele­ phone Company, and “covers a pri­ vilege for a telephone system which will some day embrace not only the entire Philippines, but provide service of an international character to and from all points of the world.” Stevenot has fathered long-distance telephone service in the Philippines. His company has absorbed the Philip­ pine Telephone and Telegraph Com­ pany, i. e., the Manila company, and his buoyant plans soar onward to the bounds of the islands, if not of the orient itself. Long-distance conversation be­ tween Baguio and Manila was first man­ aged on June 6, 1929, Colonel Stimson having signed Stevcnot’s franchise No­ vember 28, 1928. Intermediate service proceeds: Malolos, Angeles, San Miguel (Tarlac), Tarlac, Dagupan, Damortis, BauangSur, San Fernando (Union), Stotsenburg, Baguio, Camp John Hay, Maycauayan, Marilao, Bocauc, San Fernando (Pampanga), Bainban, and Cabanatuan arc in the long-distance system and linked by telephone. It is believed that many business men in Manila don’t realize this yet: they do not realize that they can confer by telephone at so many Luzon points north of Manila with both custom­ ers and salesmen, and that the sending of messages (for delivery like telegrams are delivered) is also very conveniently effect­ ed—merely call up and file the message with Manila. Plans have been completed for the connection of the telephone systems of Cebu, Iloilo and Negros with the Phil­ ippine Long Distance Telephone Com­ pany’s system. Company has over 1881 kilometers of long-distance circuits in operation on Luzon at the present time. In addition to this, 297 kilometers of long-distance telephone circuits are now being operated in the Philippines by as­ sociated systems. Investigations have been and are still being conducted with a view toward inter-connecting the islands by means of submarine cables and high frequency radio-phone channels. In July, 1930, the company installed high frequency radio­ phone terminals at Manila and Iloilo for the purpose of conducting tests between these cities to determine the feasibility of opening a commercial circuit between Luzon and the Visayan Islands. The transmitters used have an output of 200 watts and are capable of 100% mo­ dulation, and the receivers have one stage of screen-grid radio frequency am­ plification, detector, and two audio stages. Directional antennas arc now being erect­ ed at Manila and plans call for the same type for Iloilo. As soon as experiments and conditions warrant a similar installa­ tion is to be placed at Cebu. Local atmos­ pheric conditions are much more unfavor­ able than those found outside of the tropics and in order to make certain that a reasonably satisfactory service can be maintained the tests arc being pro­ longed, but present results indicate that the company will able to offer the public a good commercial grade of radio-telephone service in the very near future. Transpacific and Far Eastern radio-phone tests indicate that the time is not far distant when a subscriber of the Philippine Long Distance Telephone Company will be able to place and receive calls to and from practically any part of the world and plans arc now being laid with this object in view. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 9 Fleshpots. . . (Continued from page 6) finally, he was a fat man who gave his main attention to his appetite and the choicest means of appeasing its insatiable demands. Caesar, so many centuries before, had rated fat men above lean ones in character. Archbishop Poblete had died during the stormy time of Salcedo; his nephew, the bishop of Nueva Segovia, was a lean cleric with no relish for the post; and when Don. Manuel took office the acting primate of the islands was Fray Miguel, the bishop of Nueva Caceres, who was cor­ pulent and jovial and had a taste for gorgeous dining hardly less than Don Manuel’s. The rubicund prelate dis­ charged his duties without undue re­ liance upon precedent and prerogative. Manila was blessed in having the church and state represented by two gentlemen in full accord with the Spanish proverb, Muere Marta, pero muere harta: If Martha die let it be on a full stomach. The naive annals of the friars relate many anecdotes of Don Manuel, set down not in jest but as sober history; their descriptions of the personages who played their futile parts in the long Spanish period in the Philippines are photographic, but only unconsciously humorous. Life assumes the air of comedy when we see it in perspective; comedy holds the boards everywhere, in the city, the country, at court, in palace and hovel, and the actors in past ages have been very much like ourselves, in this—like ourselves they were men. In Don Manuel’s time the soldier, in the ascendency, loved a hearty board; a permanent paunch consistently well filled was an emblem of health and suc­ cess. Charles I of Spain was an emin­ ent example for Don Manuel; after an active youth and midlife spent chasing Europeans, Africans and Turks; Don Carlos abdicated his throne and retired to his estates, settling down there to pursue the science of eating, an avoca­ tion the hardships of his campaigns had denied him. More than half of his 150 servants on his estates were cooks; rare dishes, eel pies, truffled turkey, the finest fish, fowl and game of Germany, Italy and the isles of the Mediterranean were served up to him at Juste in a manner the royal palate demanded and rewarded. He had 6 years of habitual grand-dining, before he died, and his feasts were the envy of epicures in both hemispheres where his language was spoken and his gastro­ nomic fame was known. Like master, like servant. Don Manuel was so fat and such a gourmand, they say, that he had his table cut crescent shape so he 'could sit down to meat and really reach the meat. “Don Manuel consumed the rations of 6 ordinary men,” one of his retinue proudly avows. Berenguer, his major­ domo, aped him, got a double chin, huge midriff and wobbly legs, and died of indigestion long before his master did. “Good Lord, allow me to digest what I have eaten” became a prayer of his, but did not ward off the fatal malady. The larder of a higher dignitary of that period in the Philippines could be varied and ample; salted and spiced tongues and hams, barrels of gherkins and pickles, stuffed sausages and head cheese, fish, fresh from Laguna lake or the China sea, and the choicest cuts of the market; casks of famed Spanish, Italian and Mexican vintages, also port, and demijohns of liqueurs turned by age to veritable cordials. Appetizing odors emanated from the kitchens, where the cooking was all over open fires by a host of cooks, bakers, turnspits and pastry conjurers—all volubly import­ ant over their respective tasks. Many epicurean masterpieces burdened the governor’s table, dishes a normal man would have consumed only as a penance, but that Don Manuel made away with in a manner to flatter the authors of them. Don Manuel’s valet was unusual too, in his way: he, too, had a history. His name was Alberto Zummaraga; he was still a youth, and owed his rank and fortune to a laugh. Born a cottager of Alava, an uncle of his who was a friar in Pampeluna taught him to read and write; which was, in that age, to adorn him with rare accomplish­ ments. Physically well set up and of a witty temperament, he was a shrewd and merry companion. Fortune first smiled upon him when the Duke of Infantado, a dour man, first heard his hearty laugh. The duke demanded to know the cause of such abandon, and, not abashed, Zummaraga regaled the duke with a story one of his fellows had been telling; it was, of course, at least as salty as the common conversation of that period, and lost nothing at Zummaraga’s hands; it at any rate quite convulsed the duke, who saw the unusual in Zummaraga and made him his man with the ex­ pectation, never disappointed, that in this audacious peasant he had the source of frequent entertainment. Zummaraga soon developed a mind capable of business, his noble patron employed him in important transactions of the ducal estate. But he fell into dis­ grace presently and had to choose be­ tween prison and exile. Hence, the duke to intercede for him, we find him in Manila as Don Manuel’s valet. The Philippines were always the remotest corner of the earth to homekeeping Peninsulares; they arc little better today, despite steam and turbine transport and the royal mail ships; if you are in Madrid and say you are going to Manila, you provoke exclamations of dismay. “Ah,’’your friends say, "Ma­ nila! Donde Jesucristo did las tres voces! Where Christ (who is supposed to have done it from the rim of the world) gave the three cries! ’ ’ Banishment to the Phil­ ippines was reckoned condign punishment. But the place of gentleman to power­ ful officials, such as Zummaraga’s place with Don Manuel, was often a well-paid sinecure sought by men who studied hu­ man nature to advantage themselves of its foibles. It was a profitable profes­ sion. El Dios es omnipotente y el dinero es su teniente—God is omnipotent and money is his lieutenant—is a practical proverb, and avarice satisfied mitigates the hardships of a stern decree to aban­ don one’s country for its good. Christ was immune to avarice when tempted upon the mountain, but with mere men Satan is usually more successful. Zummaraga served Don Manuel well. The governoi liked to invite hungry men of strong digestion to his table, that his own pleasure in eating might be vicariously sharpened. Zummaraga rounded up two men who delighted the governor immensely, Fray Ildefonso, a sarcastic cleric, and Captain Primitivo of the king’s infantry, a natural wit. Zummaraga first clapped eyes upon Fray Ildefonso when, upon an errand for the governor, he entered the Francis­ can convenlo and was conducted to the refectory where the community was dining. Fray Ildefonso, corpulent and still young, was ruefully attacking a plate of boiled greens into which he was vainly trying to introduce some chopped egg and cheese for greater substance and flavor. Zummaraga took the situation (Please turn to page 11, col. 3) 10 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 I. Beck’s Contribution To Local Radio Footing the bills himself, Beck of Beck's Department store forges ahead to a projected 1000-watt broadcasting station opening soon. Beck’s broadcasting station in Manila is KZIB, a corridor acoustically arranged on the second floor of Beck’s Depart­ ment Store and presided over by a tire­ less man of vision and artistic appre­ ciation, Harry A. Naftaly. As soon as you see the place you see it is a beginning, and from the optimistic atmosphere of the place—the goodwill and good nature and good talent of the participants in the programs—you sec that the modest beginning is leading on to bigger and better facilities. "Yes,” says Mr. Naftaly, "our plans are made for expanding. We used to hope, we now know, radio has a bright outlook in the Philippines. There arc some 4,000 registered radio receiving sets in the islands, and two program­ broadcasting stations. This is of course just a start; 40,000 receiving sets in the Philippines is a figure not far off; it is a matter of the progress of radio science itself and of keeping abreast of that prog­ ress in the broadcasting field. "In 2 or 3 months, we shall have our new 1000-watt station in operation, with the crystal transmitter and a broadcasting service strong enough to cover the entire Philippines: in Tiwi-Tiwi and in the Batanes the lonely planter or cattleman will tune in on morning and evening pro­ grams giving him weather reports, crop and livestock prices, the correct time, the compositions and the renditions of the masters of music—the piano, the violin, the orchestra—the latest popular music and efforts of good local talent, as well as features from the current talkies. ’ ’ So that is what Beck’s is planning, be­ cause of the connections it has and the public appreciation it has received. It is the Philippine agency of the Colom­ bia Phonograph Company, and the At­ water-Kent company, radios. KZIB broadcasts every morning in the week from 10:30 to 12 o’clock; evenings, 6:30 to 8 o’clock on Tuesdays, Wednes­ days, and Frid"- , and 8 to 11 o’clock Mondays (wh» _ they are alone on the air), Thursdays and Saturdays. The quarter-hour from 8 p. m. to 8:15 p. m. is given to th; broadcasting of the New Haven Clock'Company’s chimes, signi­ fying the correct time. The subsequent program is extremely varied: novelty music, songs, classical, operatic, master­ pieces, native songs and string music, 6ome from Colombia records, some render­ ed |by KZIB talent, some by amateurs (Thursdays are amateur evenings), some by society folk, some by visiting talent and actor-guests. "We have a number of surprises for the Philippine radio public,” says Mr. Naftaly, "when our new station shall be in operation. We are arranging special broadcasts from America, features that have a national reputation there, things really good—next indeed to Amos n’ Andy in American popular esteem.” He exhibits correspondence verifying his promises. On the evening we visited this broad­ casting station, April 20, a Mon­ day, the program was more than 2 hours’ long because that is the evening that the station has the air to itself. The pub­ lic had been promised 2 hours of broad­ casting; it actually received a great deal more. During the hour and a half we were there, there was not a number that we would have tuned out had we been listening in our home. But there were numbers that we should have liked to have had repeated; and so it went with the public, and telephone requests for repetitions were several. There was, for instance, the violin playing of Payawal, extraordinarily fine, and the soprano pieces by Mrs. Careaga, clear, sweet and strong. Of course these Manilans are no operatic stars such as were heard on the records, but they were human and present and palpitating, and triumphant, in our esteem, for these reasons, over the stars’ voices and the stars’ instruments on the rubber discs. To see Jovcs, bari­ tone, shirt-sleeved and hands-in-pockets, stepping up to the mike and singing arias from favorite pieces was an experience to be repeated on a later evening. Radio-studio visiting beats all but the better talkies, come right down to it. ERNESTO VALLEJO Israel Beck claims the radio (his, of course) is discovering entertainment ta­ lent in Manila, encouraging and training it. No doubt this is true. Amateur ta­ lent has an hour over KZIB every Thursday evening from 8 to 9 o’clock. Then your radio is one of 4,000 meshes in a seive that sifts the wheat from the chaff in these first offerings; this is the way the singers and musicians are found. At KZIB the task of winnowing good from bad and indifferent falls to the diplomacy of S. Hernandez, who participates in the programs as a tenor soloist. Entertainers who have taken part in KZIB programs include: M. Anunciaci6n and Serafin Payawal, violinists; C. Padua and Jose Bcdana, saxophonists; C. Ramos, flutist; The Hawaiian Trio; The Instrumental Trio; Roque Gonzales, pianist; Soledad Villareal, Gertrudes Angelo, Rosario Careaga de Ofilada, Ludivina de Gonzales, sopranos; The Crooning Vagabond, and Eddie the Pian­ ist; Lutgardo Lopez, jr., baritone. Others have recorded for Colombia: Ernesto Vallejo, violin virtuoso; Ida Cuala, guitarist; Mdme. Socorro Vaz­ quez, mezzo-soprano; Mdme. Emilia Cobarrubias, mezzo-soprano; Rosa Jos6, soprano; Dionisia Castro (Toy-Toy), so­ prano; Katy de la Cruz, soprano; J. P. Tagle, S. Hernandez, Vicente Ocampo, tenors; Leon Pichay, Jos6 L. Cortez, baritones; Jos6 Corazon de Jesus and Amado Hernandez, readers. Religious festivals and secular holi­ days are remembered with appropriate programs, the afternoon news report from the Herald is broadcast, and the features from the Lyric and Ideal talkies. "We endeavor,” says Mr. Naftaly, "to put life into our announcing. We get away a bit from the stereotyped manner of announcing and report social news, ar­ rivals in and departures from Manila, and other items of momentary interest to our audience.” While the program goes on an attendant sits listening with earphones for s-o-s calls; it is law that these distress signals from the sea must, be caught and immediately reported. —W. R. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 11 Victor Line for 1931 Features Numerous Radio Developments With marked improvements in tonal quality, acoustical ability, sensiti­ vity and selectivity over any pre­ vious Victor Radio, the expert engi­ neers of the RCA Victor Company believe that in their latest product— the new 1931 Victor Five Circuit, Screen-Grid, Micro-Synchronous Radio —they have come as near perfection as any radio instrument ever manu­ factured. While the Victor Radio of last year was considered a triumph of radio set production, marked and radical im­ provements have been made in the new 1931 Victor Radio which rank, in the belief of radio experts, notably superior to any other instrument. In tone and performance it has been tested in every “trouble zone of the air” in the United States. And in every test it not only performed satisfactorily, but even achieved superiority beyond the expectations of the radio engineers. The new five-circuit line of the 1931 Victor Radios, consisting of three different models, is now on display at Erlanger & Galinger, Inc., Escolta, Manila, and among the improvements in the new instruments is an outstand­ ing triumph of the fast-progressing radio science—a device which permits the recording of conversations and hap­ penings in the home. The Home Rec­ ording Device which is a part of the new Victor Electrola RE-57 will permit the reproduction of sound records made electrically as easily as dictating a letter in a room of one’s home. The manufacturers of this notable device, the RCA Victor Company, feel that this recording of events in the home— children’s voices, conversation of aged parents and other events of the home —marks a great and valuable source of entertainment and “a living album of memories.” The Radio-Electrola RE-57 pro­ vides the first and only complete mus­ ical instrument for entertainment in the home ever made in America with its combination of three instruments in one—the radio, electrola fcr recorded entertainment, and the home record­ ing device. Not only is the radio in­ strument of the Victor RE-57 vastly improved over previous Victor receiv­ ers, but the electrola also has been notably perfected with a new tone arm and pick up which secures the utmost tonal beauty and quality from records. The Victor Radio R-35, and the Victor Radio R-15, the two other new models, have been immeasurably perfected over any previous Victor Radio instrument. With the period of classical Italian art and wood-carving workmanship fur­ nishing the inspiration, the cabinets in which the new 1931 Victor Radio instruments are encased have been characterized by artists and interior decorators alike to be most attractive and decorative, and to be considered as pieces of furniture fitting to any type of home and furniture. The cabinets of all the three models are walnut-finished with variations in each of the three different instruments. The new Victor Radio R-35 con­ tains a number of improvements over the previous Victor instruments. Un­ changed in micro-synchronous prin­ ciple, it has been radically altered JEIUTZA WEKRENRATH H. K REISLER in other fundaments. It has five tuned circuits with four screen-grid tubes, including the new power detector, a new and scientifically improved corru­ gated cone loud speaker, simplified straight-line tuning and a perfected tone control. The new Victor Radio R-15 is a four-circuit screen-grid set, housed in an unusually attractive wal­ nut-veneered ‘ cabinet of early Eng­ lish design. Other features of marked superior­ ity possessed by the new 1931 Victor Radios include their luminous tone quality which completely frees ra­ dio reception from “mechanical sha­ dows” and distortion, bringing music and other broadcast entertainment as it actually sounds with perfect repro­ duction of tone; selectivity which gives the clearest definition of radio stations and the ruling out of over­ lapping stations; phenomenal sensi­ tivity which permits the tuning in of distant stations without loss of tone or volume; the straight-line tuning by means of a single knob which requires the simplest of movements and least amount of effort to tune in the instrument; the improved tone control, on the front of the cabinet, that improves the modulation of broadcasting station tone and permits the listener to cut out interference and static and to modify the broadcast to the acoustics of the room as well as to adjust the musical tones to per­ sonal desires; and the noted Victor acoustical cabinets, constructed with right materials, properly proportioned, scientifically stiffened and sized so they will aid in the reproduction of sound. Fleshpots . . . (Continued from page 9) in hand and had the friar go with him to sup with the governor; the governor and his thrice-welcome guest were soon discussing, over the best of viands and wines, matters of state and public gossip—to all which the friar’s subtle commentaries were rapier thrusts. Thereafter Fray Ildefonso was a regular diner at the royal governor’s palace. Captain Primitivo was an officer of the watch. He sported a faded uni­ form and an unerring and ready saber. He was expected to guard the citizens and direct a few admonishing blows at robbers, tulisanes, the idea being that the robbers should give more liberally than they received—for the good of their skin and the honor of the state. Captain Primitivo aped his betters; he carried a snuffbox and offered it with a lordly air, with assurances that a pinch would cure headache, vanquish melan­ choly, and secure safety in childbirth. Don Manuel’s domestics, the cooks especially, were impressed by Captain Primitivo; his lofty stature told of strength, his uniform attested rank, his florid face and expansive girth were evidences of good living, his witticisms bubbled from fountains of cordiality. Such are the graphic characters un­ consciously drawn in the friars’ chro­ nicles. One sees them yet, acting the parts they played. Bishop Miguel’s humility was almost an ostentation. His palace stood where the Arellano (court) building now is, and continual processions of functio­ naries great and small passed up and down the ornate steps of its wide staircases: priors and provincials, offi­ cials of state and the military, all came and went, paying due obeisance. The antechambers buzzed with whispered huddles, bespeaking that it was the center of power in the Philippines of both church and state, when government out­ side the church was but a shadowy thing. A captain from Cebu would report on the state of public order there. Friars might grow apoplectic discussing the merits of imponite manus as against porrige digitos; it would come out that His Holiness the °ope blessed with three fingers,for the TL. ' y, i<e bishops with two, for the angels arid arqhangels, priests with the sprinkler, with its 12 holes for the 12 apostles—doctrinal matters in which laymen -.<■ at sea Bishop Miguel’s table, like Don Ma­ nuel’s, was always well pat romzed: 25 to 40 guests were usual numbers for e< ery meal, and among them main purse-poor sons of the church. Bishop Miguel y valet, Estanislao Medina, had' virtues of tact and frankness no i - ’■ an Zummaraga’s; he spoke of our p.’t’fr:, our estates, in discussing . ’ personal wealth, and did so in a way to flatter and amuse. A frequent table guest was Don Rufino Alti nura, a pen­ sioner who regularly gambled away his allowance and bridged the gaps between times by dining out habitually and (Please turn to page 14, col. 3) 12 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Do You Advertise by Sponsored Program? Radio broadcasting was 10 years old last year. It was on done, by the Westinghouse station at Pittsburgh; the returns election day 1920 in America that the pioneer broadcasting was of the Ilardingelcction were what the first few thousand listeners •THE JAMBOREADORS” Left to Right:—Johnny Blue-baritone: Francis Neele Colt; Grace Corbin-contralto; Eleanor Ent-dramati : soprano; Frank Galera-saxophonist: Johnny Harris-pianist; Serafin Payawal-violinist; George Kalani-hawaiian guitarist heard. At that time and long after, broadcasting was sheer expense to the radio companies; but it popularized itself so rapidly that it turned into a profitable branch of the business, ad­ vertising helping it out of the red. It developed great broadcasters; Floyd Gibbons, the merry foreign-news corre­ spondent of the Chi­ cago Tribune, who covered the Philip­ pines for his paper long after broad­ casting began, turn­ ed into one of the most renowned broadcasters and gained the busy but lucrative billet in New York City which has proved to be his forte. “Your expense ac­ counts are the high­ est of all. Why?” his paper once tele­ graphed him, when he was covering London. He an­ swered, collect: “I don’t know. Why?” A man with such an audacious hu­ mor would sift news for radio broadcast­ ing intelligently. What the future of the sponsored radio program will be is academically discussed in critical magazines. Such advertising, how­ ever, is not objec­ tionable at all—no more than adver­ tising in your news­ paper: you take it or leave it. Both broadcasting com­ panies in Manila will arrange spon­ sored programs for you. This is help­ ing develop radio talent in Manila. Most of a sponsor­ ed program is the talent offered, the singing, the mono­ logue, the instru­ mental music, etc., with an introduc­ tion and a closing about the company and the product footing the bill. Patrons of RCP programs are, to date, the Pacific Commercial Com­ pany, Muller and Phipps, Manila Trading and Supply Company, La In­ sular Cigar and Ci­ garette Company, Mora Electric Com­ pany, Ideal Thea­ ter, Juan Ysmael y Cia., Erlanger and Galinger, Amer­ ican Electric Com­ pany, and Aubrey & Pennington. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 13 Army 02 Blazes Trail For Air Routes General Hines and Army fliers make trips to Southern Islands to inaugurate commercial airway routes and to locate landing fields. Accompanied by a staff of ten flight veterans, Major General Hines, Com­ manding General of the Philippine Department ,-took off from Nichols Field, P. I., on March 10th on his trail blazing flight to the Southern Islands. Two new Sikorski amphibians, the last word in army land and water aircraft, were used. Major H. W. Harms was the flight commander on this occasion and trav­ eling with him in the first ship were General Hines, Capt. F. C. Nelson, pilot and flight engineering officer; Capt. Charles Douglas, radio officer; Tech. Sgt. R. E. Hoyer, crew chief; and Staff Sgt. Geo. Lester, mechanic. The second ship carried Lt. E.. S. Davis, pilot and flight operations officer; Major. W. B. Duty, flight supply officer; Capt. W. O. Butler, radio officer; Lieut. J. L. Hines, Jr., aide to General Hines; Staff Sgt. O. W. Wilcox, crew chief, and Sgt. W. G. Miller, mechanic. Leaving Manila at 7:00 a. m. on March 10th, the party made for Cebu where they landed at 11:00 a. m. on the same morning, after covering a dis­ tance of 350 miles. Remaining here only long enough to have lunch, the two planes resumed their journey at 2:00 p. m. and arrived in Zamboanga at 5:30 p. m., having covered 275 miles. The next day was spent in this colorful city during which time in­ spections were made and new contacts established. Leaving Zamboanga on March 12th at 8:00 a. m. the short hop to Jolo, but 100 miles distant, was accomplished in an hour and a half. Remaining here until 3:00 p. m. the ships returned to Zamboanga where the stay for the night was made. At 7:00 a. m. on March 13th the homeward trip was begun and after a short stop at Iloilo for lunch, the travellers reach­ ed Manila at 5:30 p. m., after the most successful flight ever attempt­ ed in the Philippine Islands. The ac­ tual elapsed flying time for this ven­ ture adds up to 17*/£ hours. The purpose of the flight was to in­ augurate commercial airways routes to the Southern Islands as well as to locate possible landing fields and air bases for future use in both commercial and military aviation. That the flight accomplished everything that was ex­ pected of it goes without saying. The example set by this enterprise on the part of the Commanding General and the Air Corps inaugurates a new epic in aviation here in the Orient. What could only be accomplished in the minds of the Filipinos by example was admirably set forth by the Trail Blazers. The future of aviation, both mil­ itary and commercial, in t he Islands is indeed bright. After such an auspi­ cious start other flights have b<?en made with a view to further elaborating on the problems of choosing landing fields, establishing airports and pick­ ing the best air routes -n Manila over the Southern Archipelago and return. It is planned in the 'dear fu­ ture to develop a net of airway? routes which, with carefully chosen landing fields and airports, will place the Philip­ pines second to none in modern com­ mercial and military aviation. 14 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 CITY THAT RADIO BUILT We confess strange sensations at sight of the plaster model of the Rockefeller “Radio City,” which will rise shortly to cover a space three city blocks square in midtown New York. The unit is impressive, surely. Its price is impres­ sive—§250,000,000. Its buildings are impres­ sive—upstanding shafts, austerely beautiful. The project itself is impressive—the most am­ bitious private development undertaken in America. Impressed, then, we examine the unit more in detail. The tall building in the center will be the radio building, housing Radio Corporation of America executive offices, National Broad­ casting Company general offices, and some thirty studios for broadcasting and television. The twin buildings flanking this on either side will be forty-five-story office buildings. To the rear of the right-hand twin will lie the Radio-KeithOrpheum picture theatre and R. K. O. Corpora­ tion offices. To the rear of the left-hand twin is the site of the R. K. O. vaudeville theatre and, just possibly, of the Metropolitan Opera House. The oval building in the center will house a bank, with shops and showrooms above. The ankle-high church at the corner is the Collegiate Church of St. Nicholas, the only fragment of brick and mortar now standing on the huge Rockefeller site which will not be scrapped for progress’s sake Demolition has already’ begun; construction will begin in June. Two years from now the Radio City will be finished and humming with activity. S. L. Rothafel (Roxy) will be its manager, or “Mayor.” There will be broadcast­ ing, television, vaudeville and talkies. In the oval bank, which looks like a top-hat band­ box, clerks will add up the profits. A cynic (fortunately, though, no sensible person pays any attention to cynics) might call the whole development a shining monument to the solvent inanities. And in the corner, looking quaint, the little church. That church sets one to speculating—about the radio, Roxy. Rockefeller and God. Construction of the development will begin in June and first units will be ready for occupan­ cy in the fall of 1932. By the end of 1933, the entire project is scheduled to be finished. The Radio City will supply space for no fewer than 27 studios for the National Broadcasting Company, designed in accordance with the best engineering principles known today and providing’ opportunity for the incorporation of any expansion of radio dreamed of now. Two office buildings forty-five stories high and of almost identical design will flank the center building, directly opposite another on Forty­ eighth street and Fifty-first street, the southern and northern boundaries of the tract, which extends from Fifth avenue on the east to Sixth avenue on the west. The building on Fiftyfirst. street may be converted into a tower for parking motor cars. Through these buildings private streets will lead through archways to a central plaza, wider than Fifth avenue, with shrubs and fountains which will serve as a foil for the imposing and severe surfaces of the walls and offer a spot of restfulness in the heart of the city. The three-block expanse on the Fifth avenue side will be the most striking from an architectural standpoint. A building curving in a delicate oval, in sharp contrast to the angles of the other buildings, will rise fourteen stories in the center, between Forty-ninth and Fiftieth streets. The ground floor is planned for a bank and the upper floors will be devoted to show­ rooms, stores and restaurants. The oval meas­ ures 270X170 feet. The building which has been reserved for the Metropolitan Opera Company, pending the decision of the management, is in Forty-eighth street, midway between the avenues. Fleshpots . . . (Continued from page ll col. 3) habitually making away with as much silver as he could safely pocket. Well supplied as was the bishop’s chest with silver, it was not inexhaustible, and the mayordomo, after a close watch, found where the silver was going and informed Medina. The next evening, Medina sat beside Don Rufino and kept him excellent company, firing rapid conversation at him and cleverly slitting his pockets at the same time; so when dinner was over and Don Rufino got to his feet, a parcel of stolen spoons clattered to the floor; he blanched, made no effort to recover the spoons, muttered something about the gross taste of practical joking, such as it was evident he was a victim of, and he never went back to share Bishop Miguel’s hospitality. Don Manuel’s long administration of the Philippines was, as has been said, the most peaceable one in the records. Perhaps his love of the fleshpots set a fashion of easy toleration. But by the end of 1677 he had made himself so fat that he could with difficulty only carry his body around, and the surgeons got at him. On the advice of Juan de la Sarra, the foremost surgeon of the colony, he submitted to having strips of excess fat cut away from his paunch. An out­ raged chronicler describes Sarra as one of those pedants who arc allowed by the schools to kill with impunity. He claimed knowledge of his craft from Avicenan and Galen, but sceptics abounded. Fray Ildefonso and many other true friends of Don Manuel tried to induce Sarra abandon his purpose to operate, but he haughtily repulsed them as ignoram­ uses in science. The operation took place, and Don Manuel was taken to one of his chalets, a house that stood near the site of the present Intendencia building, on the Pasig, to try and get well. At this juncture Doha Maria Cuella died, one of Don Manuel’s intimate friends, the wife of the justice-executive (Oidor of the Audiencia, i. e. prototype of our supreme court). Sarra protested that Don Manuel should remain in bed, but Don Manuel had himself dressed and went to the requiem mass, at the cathedral. During the ceremonies his wounds opened afresh and began bleed­ ing so freely that he had to be carried home on a litter, and 2 days later he was found dead in his bed. Mourning for Don Manuel was uni­ versal. Fray Ildefonso, preaching the funeral sermon, quoted scripture scath­ ingly; And Asa in his disease sought not the Lord but his physicians. And Asa rested with his fathers. It rebuked Sarra so neatly that Don Manuel, could he have heard, would have complimented with another wound of the flagons. Don Manuel had gone, however, and this was his passing. Many years have followed him, many governors too, but the governor who governs least is still esteemed above the others, in the popular mind. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 15 Books From A Varied Shelf A bit of philosophy, fiction in brief, biography, and a taste of travel for those who dream of distant lands, are found on the shelves this new season................By Beryl Hughes Psychology of Achievement by Walter Pitkin says: “This book deals with the Lords of the Great Tomorrow, for whom it is also written. Who are they? “They are the four or five ablest Americans out of every hundred of our citizens now under thirty-five years of age. They will make up the 250,000 or more captains of industry, profes­ sional men, scholars, scientists and business men who sometime during the next forty years, will lead the United States each in his own field and fashion.” These opening paragraphs explain the purpose of a truly excellent book on a phase of psychology all to often neg­ lected by psychological writers. It should be read by all those seeking self-analysis or striving for a better understanding of someone whose career lies close to the heart. Dr. Pitkin is not a teacher of psycho­ logy but of Journalism, yet his training in psychology was the best, that Amer­ ican and European universities could give. His book is written in a Journal­ istic style as contrasted with the scien­ tific or academic. Often by gentle irony or subtle humor he makes a point he wishes to emphasize stand out more clearly than by pages of didactic argu­ ment. He explodes many of the theor­ ies of the Success school and while he may be discouraging to the man who would try to pull himself up by his bootstraps he gives explicit direction to those who are eager to find the path that will lead to the realization of their best endeavors. The principal chapters are headed, Energy, Interest, Emotions, Intelligence and Energy. Each of these is discussed with citations and case studies. Man’s senses, his mechanical and abstract intelligence, health and training and temperament are analyzed in such a manner that the reader cannot fail to be assisted in his own self-classification. The Psychology of Achievement is worth study by all those interested in the problems of achievement, not just suc­ cess. Imperial Hotel by Arnold Bennett and Grand Hotel by Vicki Baum. The only similarity between these books lies in the titles and the fact that the plots are centered in luxurious surroundings of palatial hotels, one in England and the other in Berlin. The dissimilarities are more numerous and rather surprising. Surprising because Arnold Bennett who occupied a place near the top of the list of eminent English writers has pro­ duced a novel that suffers in comparison with that of a younger and less exper­ ienced author. Imperial Hotel is a faultless piece of literary craftmanship, like a beautiful and intricately carved piece of furniture, ornamental but ut­ terly useless. The seven hundred odd pages give the reader a perfect idea of the way to run a hotel successfully, the trials and petty annoyances that happen below the tranquil surface, the endless duties of the manager, the tem­ peramental outbursts of the chefs and the sorrows of the chambermaids. There is a plot which concerns a love affair between the manager and the daughter of a millionaire, but it seems to be just a side issue with the author. Grand Hotel on the other hand is a perfect setting for the action of Miss Baum’s characters. In no other place would it be possible to bring together six people so utterly different. Kringelien, a middle-aged bookkeeper, has been told by his doctors that he has but a few weeks to live, and he comes to Ber­ lin to spend his meager savings in a final fling at life; the expert jewel thief, who is a nobleman as well; a famous dancer; a stenographer; Kringelien’s employer; and a doctor, all meet in the hotel and the reader watches their actions and unravels their past lives with the feeling that he too is a guest in the hotel, an onlooker watching from the sidelines. The greatest fault with Miss Baum’s novel is that the characters are types, interesting and real enough, but stereotyped. The thief is as a thief should be; the dancer acts exactly as a famous dancer would. Its chief virtue is that it is an entertaining melodrama told in a manner that holds the attention to the final page. Those Earnest Victorians by Esme Wingfield Stratford. Here is an author who is sympathetic with the people and conditions of that much maligned age, the Victorian. He sees the reasons for the social, religious and economic views of the Victorians. It was an age of industrial transition. Machine power was replacing man power. New fields for making money were opened, and wealth was no longer the prerogative of the land holders, but within reach of the tradespeople. The middle class was coming into its own. The Victo­ rians found it necessary to adjust their thinking to these conditions not slowly, but with haste. The result was that many of the ensuing problems were glazed over and not really solved. Mr. Stratford paints an interesting picture of the conditions of the working class, and shows that while the condi­ tions were, on the surface, damning enough to condemn any age, they were not the result of deliberate stupidity and cruelty, but inability to cope with a new and unprecedented experience. It was necessary for England at this time to produce goods quantitatively and cheaply—England defeated Napoleon not on the battlefield, but by producing enough goods to beat him in the world markets—and that the sacrificing of men, women, and children in the fac­ tories must be regarded in the same light as the sacrificing of men on the battle­ field in time of war. We are inclined to laugh at the smug­ ness and respectability of the age. Mr. Stratfords points out the need at that time of launching the idea of respect­ ability as a campaign against the heavy­ drinking, debauchery and idleness which prevailed during the previous age. If England was to survive she must de­ velop industriousness, temperance and decency. The book presents a delightful ac­ count of the women of the Victorian period, in the two chapters entitled, The Cult of the Double Bed and Victorian Women. In spite of the author’s sympathy and understanding with the Victorians and their age, he is not blind to the absur­ dities and intolerances which flourished at that time. The social snobbishness of the old lords; the unfair and callous attitude toward the children; the soul destroying methods of child punishment; the narrow aspects of religion; and the treatment accorded the scarlet woman, all come in for tolerant discussion and ironic ridicule. Many students of English literature who have wondered at the moral tone of the English novels. of this period will understand after reading this book that the literature was really a result of the needs of the times and not the smug sermons of a self satisfied people. The author’s conclusion is both signicant and interesting. He feels that the Victorians did not solve their social or economical problems, but left them to posterity, and our present plight is the result of their failure to look vital problems in the face and vanquish them. He challenges the men of this age to take up the task and s.v to.; destinies of the race. Hula Moon by Don Blanding not an exceptional piece of writing, t i/. simply a charming and delightful ac­ count of the author’s observations^.' and reactions to one of the beauty sr,<' of the world and a delightful plaj in-ty The book is full of colorful deserq of Honolulu and surrounding r C Hula Moon is easy and plea . f read for Mr. Blanding has a sense of humor, a valuable asst , author interested in describin and their foibles. Those peo, ie have been in Honolulu will e; joy account of the opening nigh u, i Royal Hawaiian hotel and tl ■' ■ dream of a visit to Waikiki wil. ii« ; . book fascinating. 16 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE BERMUDA AND THE BEET To say the pen is mightier than the sword maybe taking poetic license, but. it seems very evident that the trowel of the humble gardener is sometimes mightier than either pen or sword, or the two together. It just depends on where the trowel is used, it seems, and who uses it. Drawing the sword. Aguinaldo fought America for independence; the longer he fought, the more he worsted his cause and stirred American opi­ nion to support retention. Af­ ter the sword was sheathed, and even while it was still flash­ ing resistance, the pen was tried. But however able the polemics addressed to America, their com­ bined force failed of even get­ ting many Americans to open their geographies and ascertain where the Philippines are and where the cry was coming from. While the sword was violent and the pen trenchantly patrio­ tic. the Washington policy of laissez faire continued unper­ turbed by any considerable critical home opinion; the anti-imperialist league died with its founders. Then appeared on the Pacific coast an army of onion-pickers, vine-trimmersand beet-weeders— the peaceful penetration into the fishing and farm industries of Washington, Oregon and Cal­ ifornia of 70,000 Ilokano peas­ ants willing to work at anything for almost any proffered wage. They went to work, they re­ main to be bones of contention that are making more congress­ men and senators Philippines­ conscious every day. Observe this, and weigh the puny power of *he sword against a pair of vir dippers; and compare the io< ee of the hand of the ' at the pen with the silent of the hand of the filling strawberry boxes, fra,’ ll have bevies of lawfrom Washington down all because of the unobtrusive cohorts of the truckasatfnd the vineyard we have let go to California to help ' Aians make their land profitable. We have had Senator -fiber g, thrice welcome; others are to follow. And A. /nberg says Americans view the Philippine question y as an economic one—that onion-picking army did the Whoever lives who wishes an impoverished, bankrupt, cressed Philippines may well shout from the housetops, Viva la Bermuda! It isn’t that the home fires are threatened, no appeal to ... special committee representing Cuban-sugar in­ ternational financier's several years of effort to get rics into written concord limiting production was untries signed the concord at Brussels. May 9: Cuba, ». Bohemia, Poland, Belgium. Russia remains the 'tins; but let it be said for Wizard Chadbourne that dicine of the fact that the Philippines may send a the United States soon—he never counted their market; and it never has been such a the gods is made. The threat, it is alleged, is at the home bank-account. This is an absurdity, but that doesn’t matter if agitators can get enough people believing it is fact. Van­ denberg says, what we have always known, that American farmers begin wanting America to rid herself of us because they don’t want Americans to buy farm products as cheap as they can buy them if they buy some from us, getting ours free of duty—cane-sugar, for instance, as opposed to beetsugar. Organized labor wants us cut off because that onion­ picking Ilokano army does in California what organized labor was never known to do anywhere—it works at unskilled jobs. It also seems that even big-navy men no longer want us. Though we all the time tried to look our biggest and stand out like a sore thumb on a carpenter, and we exploited the Japanese penetration of Davao for all it was worth—if not, as an afterthought, for far more!—still the big-navy men think they lost their fight and Senator Hiram Johnson says he will vote, for getting rid of us because America has scuttled too many ships longer to defend us. That is unkind in an oldtime friend, but if the whole view­ point is that of country-con­ gressman economics, then un­ kindness doesn’t count. The latest threat is from Mex­ ican peons in California. They wanted to trowel some fields that Filipinos had been hired to trowel, and they posted notices for the Filipinos to quit troweling and get out of honest Mexicans’ way. This brought the cops, made the front page, and must have made opportu­ nity for Californians with Mex­ ican interests to belay us nobly— us and our eternal butting-in and gate-crashing! Why should a Filipino owing and paying allegiance to the flag that flies in sovereignty over his country, have any rights that an im­ ported Mexican peon in Cal­ ifornia need respect? The notion that he does have such rights may become ridiculous, if this economic-thinking about the Philippines keeps up the pace it is hitting now. In the end, perhaps, what a Mexican peon thinks of a Filipino peasant, his competitor at onion-picking, will determine the policy of the United States toward the Philip­ pines and even bring about a scuttle-vote in congress. This is the warp and woof of what we hear. We do not say it is good cloth, but it is what is being woven—in the selfish hope that it will be the windingsheet of the prolonged and enlightened congressional policy that has never done the Philip­ pines harm nor tolerated any­ one’s harming them: the congres­ sional policy that has looked to ensconcing them permanently within the sovereignty of the United States in the place time will determine is legitimately theirs Who wants the new kind of cloth may buy it, but the oldtime fabric of fair-dealing is good enough for us. Weeven think it will again prove good enough for congress. Acutely conscious as we are of the farm distress prevailing in America, we do not believe the charlatan’s power is sufficient to delude even hard-pressed farmers into thinking that getting rid of a big flour and canned-goods market such as the Philippines would in any way help them out.—W. R. May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 17 PUYAT COMPANY NOW RADIO MERCHANTS For many years, persons visiting the Philip­ pine carnival industrial exhibits have marveled over the hardwood furniture exhibited by Gon­ zalo Puyat <t Sons, Inc. The business is said to have begun with the repair and building of billiard tables, Puyat being a pioneer Filipino business man who began as a craftsman and learned business management after he had be­ come a master joiner and cabinet-maker: the superiority of his work brought him custom, and so the shop grew into a furniture factory. This factory was established in the walled city of Manila, but the exhibits at the carnival drew so many buyers that demand had to be better accommodated; the children, too, grew up and joined their father in business, so, with capital at hand, the Puyats bought the Starr Phonograph agency and billiard supply business that W. W. Weston and associates established In Transportation SAFETY, COMFORT and DEPENDABILITY are the most important considerations SAFETY IN RAILROAD TRAVEL Attested by Records of last Six Years From 1925 to end of 1930 over 50 MILLION passengers were carried on MANILA RAILROAD trains Not a single passenger KILLED in a train accident. It is COMFORTABLE to ride on TRAINS Coaches are provided with all travel conveniences, including pure drinking water. EXPRESS TRAINS are drawn by Oil-burning Locomotives No CINDERS,-No SMOKE. The Roadbed on the MAIN LINE NORTH is sprinkled with an OIL EMULSION specially prepared by the Company to keep down dust. No more ANNOYING DUST It is DEPENDABLE—All TRAINS RUN on SCHEDULE Passengers sure to reach destination on time. MANILA RAILROAD COMPANY on calle David about 10 years ago. This business marked an unusual expansion, and the corner opposite the Monte de Piedad, on the Escolta and Santa Cruz plaza, was se­ cured for it. Then came radio, and the Puyats secured the Philippine agency for 2 of the American makes. Their advertisement appears in this issue of the Joukxal: one remembers 20 years back when the children played around the threshold on the old billiard-table shop on calle Real, while the work of planing, fitting. smoothing and polishing went on within, where the air was pungent with the smell of good timber—narra, ipil, molave, ebony—and th? whirr and scrape and crunch of finely edged tools seemed never to cease. Even passers-by who did not read the sign, or reading could not pronounce the name, had good wishes for the intelligent thrift that was everywhere visible; this feeling, justified by the unvarying honest workmanship of Puyat prod­ ucts, spread everywhere by means of the con­ sistent advertising the firm does and the carnival sales that have taken Puyat furniture to the ends of the islands. It is wholly natural for such a company to interest itself in radio and register among the first companies in the Philippines to exploit this new mercantile field. — IF. R. Correct Uses of Words | lesser. This word may be used with the sense of “minor’’ in such phrases as “the lesser prophets, the lesser poets.” It is also some­ times used with propriety instead of “less,” especially in verse. We may say, "Of two evils, choose the less” or “the lesser.” lethargic. Accented on the second syllable, leth-ar'gic. liable. Compare this word with the word likely in the main vocabulary of this dictionary, and you will not be so likely to use them incorrectly. lick. You did not lick him, but you did whip GORDON DRY GIN The heart of a good cocktail be sure you get Gordon at your club....... ROBERTSON Scotch Whisky for ,1 GOOD H1GHB iu. Kuenzle & Streif i IMPORTERS 343 T. Pinpin Tel. 2-39-3b Manila, P. I. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 18 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 him. Do not use the word lick in such a sense, licorice. Often mispronounced lik'er-ish; should be lik'o-ris. lift, raise. Should not be confounded in mean­ ing. To lift is to take up from a given spot by a direct application of force; to raise is to cause to rise. We lift a stool with our hands, we raise a stool by giving it longer legs. like. The confusion of this word with the word as, often produces obscurity of diction. They both express similarity, but “like” compares things, while “as” compares action or existence. We may say correctly, John is like James, or John is such a man as James is; but not “John is as James,” or “John is such a man like James is.” “Like” is often misused for “as though”; thus, “It looks like it would rain” should be “as though it would rain.” lilac. Often mispronounced li'lok; should be li'lak. limb, leg. “A squeamishness, which I am really ashamed to notice, leads many persons HAWAII ON Canadian Pacific Steamships The opportunity has come to travel to Honolulu on a WHITE EMPRESS Commencing with the EMPRESS OF CANADA April 20th and EMPRESS OF JAPAN May 18th, these modern largest and fastest ships on the Pacific will call at Honolulu en route to Victoria and Vancouver. INTERCHANGE PRIVILEGES First Cabin through tickets carry the privilege of travelling from Honolulu by the following lines: (a) To Victoria and Vancouver by Canadian Australasian Royal Mail Line. (b) To San Francisco by Matson Navigation Co. (c) To Los Angeles by Los Angeles S. S. Co. Second Cabin tickets to Victoria and Vancouver are inter­ changeable at Honolulu with the Canadian Australasian Royal Mail Line. THE WHITE EMPRESS ROUTE TO AMERICA CANADIAN-PACIFIC WORLD’S GREATEST TRAVEL SYSTEM to use this word [limb] exclusively instead of leg. Heaven help such folk; they are far out of my reach.”—Richard Grant White. limited. “A man of limited means” should be preferably "a man of small means.” The loose use of “limited” for low, small, slight, or slender is not correct. listen. Do not begin your sentences with “Listen!” The use of this word in this man­ ner becomes tiresome, as do also the objec­ tionable phrases, “I say!” “Look here!”— often used “Looky here!” loan, lend. Lend is the preferable form of the verb. Say, “Lend me your auto,” not “Loan me.” look. The verb look applied to a person’s appearance, takes the adjective, not the adverb. 'Phus we say correctly, “She looks charming,” not "charmingly.” One looks sweet, beautiful, handsome, or graceful, as the case may be. We do not say “She looks sweetly,” any more than "She looks sadly.” Here’s how to get Manilas! Genuine Manila Hand Made Long Filler Cigars are obtainable in your city or nearby! List of Distributors furnished upon request to— C. A. BOND Philippine Tobacco Agent: 15 Williams Street New York City Collector of Internal Revenue Manila, P. I. 1 I; MA NIL A S made under sanitary conditions will satisfy your taste! (Health Bulletin No. 28) Rules and Regulations for the Sanitary Control of the Factories of Tobacco Products. “Section 15. Insanitary Acts.—No person engaged in the handling, preparation, processing, manufacture, or packing of tobacco product or supervising such employment, shall perform, cause, permit, or suffer to be permitted any insanitary act during such employment, nor shall any such person touch or contaminate any tobacco products with filthy hands or permit the same to be brought into contact with the tongue or lips, or use saliva, impure water, or other unwholesome substances as a moist­ ening agent;...”. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 19 SCENES FROM COMING SHOWS Touring Hollywood. Robert Woolsey and his inevitable cigar attempt to make an impres­ sion on the quizzical blonde in Hook, Line and Sinker coming to the Radio. There may be Safety In Numbers, but personally we would not put must trust ;.n any man's safety with such a bevy of beauties about him as surround Buddy Rodgers in this picture bearing that title coming to the Lyric. We would say he was in grave danger, but perhaps the picture tells how he escaped. Lester \ ail is certainly surrounded or rather surrounding plenty of menace in the picture in the far comer. These dusky hued beauties are apt to be dangerous business, but in Beau Ideal, from which this 6cene is taken, both the Foreign Legionaires come back to the girls they left behind in England. In the middle row we have John Barrymore all dressed up for his part in the Man From Blankley’s coming to the Lyric. He seems to viewing with tolerant amusement the ensemble eaturing John Mack Brown, Eleanor Boardman and Russel Simpson from the Great Meadow :oming to the Ideal. Barrymore, no doubt, disapproves of the coonskin cap that Brown is wearing. It is not as swanky as a dress suit we idmit, but of what use would a Mayfair swallow .ail be in a frontier village? The amusement would be reversed. Polly Moran and Marie Dressier are certainly giving some patient a rub or her money. These two funsters are coming o the Ideal in a comedy entitled Reducing, and ve guarantee it will be real comedy. Below we have James Hall and Helen Twelverees posing en famille in a scene from Millie oon to be seen at the Radio. And next, the N RESPONDING TO ADVERTISEMEN aloof Garbo paying little heed to the trio com­ posed of Lewis Stone, Judith Vossclli, and Rich­ ard Tucker. A person so sure of herself as Greta could do just that and she docs in In­ spiration coming to the Ideal. The last picture in this row looks like a big argument. We wager that the blonde Constance Bennett is going to have her way about Basil Rathbone in spite of Rita LeRoy and all the rest of the crowd. Sin Takes a Holiday is the title and it can be seen at the Radio if you are curious as to whether we are right or wrong. Lower row: Kay Johnson and Holmes Herbert in the Single Sin to be shown at the Radio. If Kay is the sinner, we forgive anything, no ques­ tions asked. Big things can be expected of Law­ rence Tibbet, Grace Moore, Adolphe Menjou, and Ronald Young in New Moon coming to the Ideal. Last but not least we have Maurice Chevalier and Claudette Colbert in The Big Pond coming to the Lyric. Inspiration is the title of the new picture starring Greta Garbo. There is nothing of this, however in the pic­ ture, nor could there have been in the soul of the person who took the story entitled Sapho by Alphonso Daudet and attempted to improve upon it for the movies. In his hands it becomes just another movie of a charming woman with a past who falls in love with a pure sweet youngster who lets her down when he finds that he is not the only man she has had in her life. Andre, an undergraduate chap with engineering 'S PLEASE MENTION THE AMERICAN The LYRIC offers you the utmost in mo­ tion pictures—as evidenced by the following list of superb Talking Productions to be exhibited soon Argyle Case with THOMAS MEIGHAN and LILA LEE BYRD AT THE SOUTH POLE TALKING MANSLAUGHTER TALKING GOLDEN DAWN All Talking—Singing “TAMING OF THE SHREW” FAIRBANKS-PICKFORD ALL-TALKING THE BEST IN SOUND MOTION PICTURES SCREEN’S * * * * GREATEST * * * * ACTRESS HELEN TWELVETREES SOON AT RADIO theatre CHAMBER OF COMMERCE JOURNAL 20 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 ambitions, meets Yvonne, a French sculpture’s model at a party. It is not a very interesting party and they leave. It is love at first sight. Yvonne is happy with real love after vainly search­ ing for it for so long. Andre because it is his first experience. There follows the usual tiffs and reconciliations as more and more of the past looms up to haunt the lovely Yvonne. Finally she writes her lover a note and slips out leaving him to the youthful, childhood sweetheart who has been hovering in the background. Greta Garbo does the best she can with a role that is trite and stereotyped. Her accent is more Swedish than ever, which together with the inferior per­ formance given by Robert Montgomery Pens that are workers! Perfected writers, all. Light-weight and balanced,smooth-flowing and leakproof —giving writing-satisfaction that attests again and again Eversharp's leadership in fountain pen design. — EVERSHARP j PENS-PENCI LS PHILIPPINE EDUCATION COMPANY, INC., DISTRIBUTORS makes the production less convincing than it might otherwise have been. Robert Montgomery is completely over­ shadowed by the glamorous Garbo. He seems to realize it early in the picture and gives up. Lewis Stone, Marjorie Rambeau, Beryl Mercer and John Miljan arc good in their slender roles. Ideal. Great Meadow. A talc of the days of Daniel Boone and the sturdy pioneers who left the well settled valleys of Virginia for the unknown land across the Blue Ridge Mountains in Kentucky. Not as epic in sweep as Cimarron or The Big Trail, it is a sincere drama of the days of pioneering. The scenery is beautiful beyond words. Berk Jarvis, an adventuresome Vir­ ginian, has heard the tales of the land In colors that rival the rainbow Not a shirker nor a falterer among them. For, the beauty of their coIorand mark­ ings is only the more visible feature of a perfection that runs clear through. And the Eversharp you buy today is made at your direction! Because of the ingenious Interchangeable Nib inven­ tion, you can choose, among fourteen graded nibs, the one which exactly suits your style of writing, and see it joined by your Eversharp dealer to the barrel whose style and color best suits you. No other pen but Eversharp offers this amazing range of choice. on the other side of the mountains and much against the wishes of his parents takes his young wife Diony, a few house­ hold wares and a great deal of determi­ nation in search of the land of milk and honey. It is a long hard treke and by the time the Virginia Longknivcs reach the rude fort established by those who had dared go first, it looked like the Promised Land. An Indian scalps Berk’s mother in a raid and fires the boy’s thirst for revenge by waving the ghastly trophy before him whenever possible. Home, wife and child must wait until he has accomplished his pur­ pose. Catching a wily redskin in a vast wilderness, unknown to the white man, but as familiar as his own village to the Indian is not an easy task. It takes Berk two years. By the time he reaches home, he finds his wife has remarried, thinking him dead. Such matters are settled in a simple and sa­ tisfactory manner in the days before tabloids and divorce courts. John Mack Brown is splendid as the Virginian and Eleanor Boardman does a splendid piece of work as the wife and mother. A good picture and quite worth seeing. Ideal. New Moon is a picture to stop, look and listen to. Lawrence Tibbets, who scored such a hit in the Rogue Song, and Grace Moore heard here as Jenny Lind in a Lady’s Morals, two Metropol­ itan stars of no mean ability, combine their talents in this picture. Adolphe (Continued on page 24') IV RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 21 < 0 H Q W E Hl M < Z E a Q 0 2 a E RADIOGRAMS Communication Between the Philippine Islands and the World at Large MARK YOUR MESSAGES 0 0 M 2 B Our Messenger will Call For your Radiogram Phone 2-26-01—2-26-02 > 0 0 Radio Corporation of the Philippines Plaza Moraga, Manila (Write for our rate book) IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 22 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 BORROW TO BUILD The money you have put aside in life insurance premiums is the cash basis of credit. You can obtain a loan against it at a low rate of interest. Money in general fluctuates radically in value, and it is legitimate the watch these changing values and take full advantage of them. Money throughout the world is now very dear, a little of it buys a great deal—compared to what a like amount would buy two years ago. The dollar is dear on cemore, the peso too. For buy­ ing building materials, the peso seems to be about 50% dearer than it could have been 2 years ago: you can get 1,500 lumber now for the cost of 1,000 feet 2 years ago—if not more; and every­ thing that goes with lumber in building, in­ cluding labor, requires less money than it did 2 years ago. Steel for concrete is P0.09 a kilo, cement around P5 the barrel; sand is P2.20 a meter, crushed rock 1’4.20 a meter; form lumber P60 per 1,000 board feet. The West Coast Life Insurance Company offers a full line of modern life insurance contracts designed to meet every need of business or personal protection. For particulars and quotations consult the Philippine Branch Office West Coast Life Insurance Co. Kneedler Building Manila, P. I. Telephone 2-36-74 A Monthly Pension is guaranteed your family until the youngest child is educated, then the Face Value of the Contract is paid your wife with­ out any deduction. This new contract does the work of sev­ eral insurance policies—but with the premium of one policy. It is the new Family Income Contract, exclusively with •e INSULAR LIFE. C. S. SALMON General Agent P. O. Box 734, Manila V. SINGSON ENCARNACION J. McMICKING President Manager Insular Life Assurance Company, Limited (This Company makes Loans on improved Manila Real Estate) But many of these prices will not long conti­ nue. The economic depression shows signs of abatement; in other words, the peso and the dollar are to be cheaper again. If you have a legitimate purpose for money, such as a home­ building ambition, now is the wise time to sa­ tisfy it—even by borrowing upon your insur­ ance; for you can borrow dear money now and repay after awhile with cheap money, peso for peso or dollar for dollar. Incidentally, your doing this sort of thing will hasten the cheapen­ ing of the peso and the dollar and the return of cheap-money prosperity. EXCHANGES All materials purchased in the United States for use in construction of American Embassies and other official buildings in foreign countries must in the future be carried in American vessels, according to a new clause inserted into contracts given by the Department of State. The first building to which it applies is the American Embassy being erected at Lima, Peru. In reply to a Senate inquiry, Robert P. La­ mont, Secretary of Commerce, stated that Amer­ ican manufacturers had invested $1,355,000,000 in branch factories abroad. He added that they had done this originally to save freight charges or to get behind the tariff wall, but at present the most compelling motive was prob­ ably a desire to overcome prejudice against American products abroad. The United States is the leading exporter of goods to Russia and Department of Commerce officials estimate that about 2,000 firms are carrying on business relations with the Soviet government. A maximum estimate of Russian credits for industrial and agricultural machinery is placed at $35,000,000. Purchases in the U. S. for machinery necessary for the fulfilment of the five-year plan during 1930, were valued at $144,000,000. To meet payments Russia has exported petroleum, manganese, coal, timber, furs, and grain, often sold at low prices to obtain a quick market. But the greatest assistance to the five-year plan lies in the technical help sold by expert railroad, electric, mining and other U. S. engineers. In a recent issue of the Wall Street Journal a list of firms selling supplies and services was published. While expert services are on a cash basis, Department of Commerce officials state that for practically every dollar’s worth of goods bought in the U. S. Russia is required to pay 50 cents in cash before the goods are shipped. —Anglo-American Trade. TROPICAL WONDER TRIP W. W. Harris, jr. of the Ed. J. Nell Company has returned to Manila from a business trip to Borneo and the Straits Settlements that he thinks remarkable both for what there is to be seen and enjoyed and the moderate cost of fares. One leaves Manila on a Wednesday on the Mayon for Zamboanga, P65, and crosses from Zamboanga to Sandakan, British North Borneo, P30, on the Klias, arriving in Sandakan Monday morning. Leaving Sandakan Thurs­ day on the Darvel for Singapore, P100, the trip is 5 days by this slow but well appointed boat, with a cuisine of the best. Stops are Kudat, Jcsselton, Labuan and Miri. From Singapore to Manila, sailings about 3 a week, the fare is about 1*111. An interesting side trip from Singapore to I’cnang may be made by the Kedah, a boat like the Mayon, steaming the 431 miles in 19 hours; fare, P30. Return by rail via Kuala Lumpur; fare, P39. Prices in pesos for Straits dollars are close approximations at the current ex­ change. The entire trip, including the jaunt to Penang, consumes no more than 3 weeks. Similarity of the two names led the Journal to attribute aid of Frank F. Becker and Gil Montilla in getting the surrender, arraignment and conviction of Papa Isio to C. H. Bowers, our well-known chief of the constabulary intel­ ligence division, instead of to George Bowers, who was senior inspector of Occidental Negros at the time and therefore approved and inter­ vened in the plans of Lieutenant Becker, com­ manding the constabulary detachment at Isa­ bela, and Mayor Gil Montilla. The article referred to was the leader in our March number, this year—What ho, the Guard! George Bowers was in Negros 7 years; he went to California in 1914, when he left the constabulary, and married there. Mrs. Bowers is wealthy, and Captain Bowers, as may be seen, is prominent in Cali­ fornia politics. His committees are claims, county government, labor and capital, livestock and dairies, mines and mining, soldiers and sailors affairs. Becker, risen to a captaincy, was senior in, spector of Negros when he got his commission for the World War in 1917, and Colonel Bowersthen a captain, relieved him in Negros. It is thought Becker is still living and still an officer in the army. It is pleasant to have heard from Assemblyman Bowers of the 78th Legislative District, California. The correction he requests is gladly made. Mr. Bower’s home address is 3435 Texas St., San Diego.—Ed. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 23 LUMBER REVIEW By Arthur F. Fischer Director of Forestry 1 The lumber and tim­ ber exports for the month under review re­ gistered a decided de­ crease and is the lowest since January, 1930. This may, to some ex­ tent, be due to the fact that there is no movement of Philippine lumber in the Eastern United States while in the Pacific Coast buying is done cautiously in small quantities. No shipment was made to China due to disturbed conditions there and the low value of silver. Since the enactment of stiff tariff laws no exports in lumber and timber were made to Australia since November, 1930. Although building construction shows signs of greater activity in Canada, United States. United Kingdom and Japan, prices are, however, low. The total lumber and timber export during January, 1931, was 2,476,5X4 board feet with customs declared value of 1’179,2S9 as against 8,208,216 board feet with customs declared value of 1’587,368, shipped during the same month of last year which represents a decrease of 69.8% and a decrease of 64.4'7 as compared with the export for January, 1931. The ship­ ments to the United States showed a decrease of 69.9%; to Japan, 61.9'7 decrease; to Great Britain. 62.2'/ decrease; to Netherlands, 79.1% decrease; and to Italy, 85.4% decrease. Small shipments were made to Canada, Guam and Hongkong, aggregating 32,648 board feet, where no shipments were made for the corresponding month of last year. The total mill production, based on 43 saw­ mills for February, 1931, was 8,021,638 board feet as against 18,519,580 board feet last year, or a decline of 56.7%. This compared with January, 1931, also shows a decrease of 16.1%. The lumber in the yards of 43 sawmills at the end of February, 1931, is 24,487,025 as compared with 49,077,480 board feet last year. The local trade is picking up as lumber in stock has been reduced from month to month accompanied by small mill production. Greater sales arc expected with the advance of the dry season. Lumbermen should, however, pro­ ceed with caution in resuming fill operations in order that a glutted market is not again created. The following statements show the lumber and timber exports, by countries, and mill pro­ duction and lumber inventory for the month of February, 1931, as compared with the cor­ responding month the previous year: LUMBER AND TIMBER EXPORT FOR FEBRUARY 1931 Destination • --------------------------— Board Feet Value United States.................. Japan............................... Great Britain.................. Canada............................. Netherlands..................... Italy ............................... 1,393,688 1’122,050 746.240 27,535 271,360 21,184 27,560 4,670 17,808 1,300 14,840 1,800 Guam............................... 4,664 650 Hongkong......................... 424 100 China...................... British Africa.................. Australia........................... Portuguese Africa.......... Ireland............................. Total....................... . . 2,476,584 P 179,289 1930 Destination Board Feet Value United States.............. . . 4,583,440 1’395,477 Japan............................ . . 1,958,456 60,107 Great Britain.............. 718,256 55,494 Canada......................... Netherlands................. 65,296 3,666 Italy........................... 102,184 9,145 Guam........................... Hongkong..................... China........................... 64,872 4,778 British Africa.............. 47,912 7,059 Australia...................... 574,520 40,079 Portuguese Africa.. . . 71,656 9,830 Ireland......................... 21,624 1,733 Totai...................... . . . 8,208,216 1’587,368 For 43 Mills for the month of February Month February.......... Lumber Dcliverics from Mills 1931 ............ 11,293,892 1930 13,733,192 Month Lumber Inventory 1931 1930 February.......... ............ 24,487,025 49,077,480 Month Mill Production 1931 1930 February.......... ............ 8,021,638 18,519,580 NEWS while it is NEWS and 44 Features For Results MANILA DAILY BULLETIN READERS IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 24 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 LUZON BROKERAGE CO. INCORPORATED Muelle de San Francisco PORT AREA MANILA Customs Brokers, Warehousing Heavy Trucking | Foreign Freight Forwarders | INFORMATION FOR INVESTORS Expert, confidential report* made on Philippine project* ENGINEERING, MINING, AGRICULTURF, FORESTRY, LUMBER, ETC. Hydroelectric projects OTHER COMMERCIAL AND INDUSTRIAL ENTERPRISES BRYAN, LANDON CO. Cebu. P. I. Cable addrees; "YPIL," Cebu. SCENES FROM COMING SHOWS (Continued from page 20) Menjou and Ronald Young, two of the cleverest performers on the screen, are also members of the cast of this romance laid somewhere on the steppes of Russia. Lieut. Michael PetrolT meets the princess Tanya Strogoff aboard a boat taking her to one of the distant prov­ inces. He falls in love, but ladies of the old Russian nobility are notoriously haughty and cold to anyone less than a prince. He sings. A love in com­ mon. She sings. Matters progress. They both sing and the trick is done. The trip is over and instead of a duet the lieutenant finds he has a trio in the person of the Princess’s fiancee, the governor of the province. To eliminate his rival, the Governor sends the lieute­ nant to command a garrison in a dan­ gerous region where the unruly in­ habitants have a quaint habit of doing away with garrison commanders. This commander is different and quicker on the draw than had been his predecessors. He has just established an appearance of law and order when the Princess arrives and together with her comes an attack upon the fort by the tribes from the hills, seeking revenge for the murder of their leader. When the smoke and din has died away the lovers arc a little the worse for the shock but happy in each other’s arms. No matter what your resolutions about seeing another singing picture, this one is worth making an exception over Ideal. Reducing. Had this picture been pro­ duced with any other two actresses than the veteran team of Marie Bressler and Polly Moran it would have been cheap burlesque. But played by them, the aud­ ience is assured of more honest, unforced laughs than one picture is entitled to. Polly runs a popular beauty parlor and has become rich on the money spent by those desiring a svelt figure and synthetic beauty. Her daughter Sally is being pursued by the scion of a weal­ thy family called johnny Beasley. Pol­ ly’s less fortunate sister from the coun­ try, Marie, and her large family come to live with the Rochays. The clowning begins. Vivian, daughter of Marie, dis­ rupts the course of true love? between Sally and Johnny, men being fickle that way. Aunt Marie receives a visit from her niece who sobs on her kins­ woman’s broad bosom that. . . Johnny. . Aunt Marie forgives all the grievances she has against her sister’s family and rushes to the defense of her broken hearted niece. What happens will sa­ tisfy the most exacting. There is humor in abundance, pathos that is real and hu­ manness that rings true. The Polly Moran and Marie Dressier fans, and who isn’t one, will rate this film high. Ideal. Beau Ideal. Beau Gcste was one of the most popular pictures of its time. Beau Ideal is its sequel and brings Ralph Forbes who played John in the first film back to carry on the story. The plot is complicated, full of color, adventure and (Continued on page 26) Snappy Sport Models Men who like style will appreciate the handsome appearance of these new Hike Sport Models. Hike dealers throughout the provinces are showing all the newest ones. Modestly priced, too. HIKE SHOE FACTORY STYLE CREATORS 286 San Marcelino MANILA ATLANTIC GULF AND PACIFIC CO. OF MANILA ENGINEERS MANUFACTURERS CONTRACTORS 71-77 Muelle de la Industria MANILA, P. I. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 25 The tendency the world over is for improvements—and the most up-to-date— YOU WILL FIND THIS IN— ATWATER KENT RADIOS and RADIO PHONOGRAPH Combination You Owe It To Yourself To Investigate Model No. 72 Model No. 72 Low Highboy SUPER-HETERODYNE Cabinet finished in American Walnut with matched butt walnut front panels and apron, and rubbed top. Super-Heterodyne circuit using 9 tubes including 3 screen-grid and one rectifying tube. Model No. 70 Model No. 70 Lowboy Cabinet finished in American Walnut with rubbed top. Matched butt walnut front panels and apron. Screen-grid circuit using 8 tubes includding 3 screen-grid and one rectifying tube. Model No. 75 Radio Phonograph Combination Cabinet finished in American Walnut with rubbed top. Matched butt walnut front panels and apron. Ample and accessible record compart­ ment. Screen-grid circuit using 8 tubes including 3 screen-grid and one rectifying tube. Model No. 75 TUNE IN ON KZIB Equipped with ARCTURUS radio tubes CONVENIENT MONTHLY TERMS Discount For Cash TUN O K Z I. BECK, INC. Sole Distributors MANILA, P. I. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 26 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 SCENES FROM COMING SHOWS (Continued from page 2j) action. The same atmosphere is found in this picture, the vast desert, driving sandstorms, mutinies, raids of shrouded Arab tribesmen who appear suddenly and as suddenly disappear leaving death and destruction behind. The plot tells the story of John Geste and his American friend Otis Madison. Otis is in love with Isobel but learns that she is still in love with John who is serving a ten-year sentence in a French Foreign Legion penal colony. He sets out to find his friend and bring him back. He joins the legion, is successful in rescuing his friend, and the two return to England. There is not a slow mo­ ment in the whole film. Color, stirring adventure and splendid acting by the whole cast carry the story to a dramatic finish. Ralph Forbes, Lester Vail, Loret­ ta Young and Leni Stcngle are a few of the actors. Radio. Millie was one of those books every one talked about last winter. The picture gets off to an excellent start, and then misses in its stride along to­ ward the end. Helen Twelvetrees chalks up an excellent performance as the young girl, Millie, who had such a hard time. “A good girl who loved the wrong man”, says the hand bill. Start­ ing out as a young, adoring wife and mother, she discovers that her husband has transferred his affections to an amorous brunette. She leaves him and and her three-ycar old daughter, and goes out to conquer the world. She runs a cigar stand in a ritzy hotel and independence is her ultimate goal. Dis­ illusioned, a bit hard and cynical, she is a match for the men who arc more than willing to supply all kinds of com­ fort to a red haired lady. The worst of the lot was a middle-aged admirer of Millie's who meets her daughter, now a lass of sixteen, lures her out to a lonely hut and is shot to death for the deed by Millie. Miss Twelvetrees’s acting is mature and finished and she gives an interesting performance ranging over a score of years, first as a young girl of seventeen, happy in her home and the love she bore her husband and daughter and later as a haggard, dissipated old woman. Never once does she over do the part, a remarkable feat for so young an actress in a play faintly reminiscent of Madam X. Radio. The Big Pond Maurice Chevalier clicks again in this comedy drama of a young Frenchman who makes good in the Amer­ ican chewing gum business to impress the boss’s daughter of his worth as a business man. In fact he becomes so good and is so wrapped up in his work that he almost loses the lady of his heart. Big Business has done that to more than one ambitious man. Mau­ rice gets several opportunities to sing, the best song of the lot being, You Brought a New Kind of Love To Me. This is a new type of picture for the clever Frenchman and it is worth watch­ ing for. Lyric The Single Sin. What would the scenario writers and novelists do if all women were discreet and never had a past? “Can a sinner become a saint, can a woman bury her past?” It is still good especially when women as charming and beautiful as Kay Johnson are the offenders. Just what her sin was, you will have to find out for yourself, but the advance notices say, “From a hell of her own making a girl climbed the long, hard, lonely road back to decency—to her rightful place in the sun. Then a shadow from out of the past sought to drag her back to the depth from which she had risen.” Sounds as though the lady had been more than indiscreet. Bert Lytell stands by and with faith and a helping hand shows the way to security and happiness. Radio. Safety in Numbers. Buddy Rogers plays the role of a young heir to for­ tune, who is sent to New York by his uncle to learn the ways and wiles of the world. His uncle chooses as teachers three girls from the follies who are pledged not to vamp the lad but to instruct him how not to waste a fortune. He is initiated into the world of back stage and finds it so interesting that he writes a review himself. The producer likes it and buys it. Meanwhile Buddy has fallen for one of his teachers. After a series of amusing adventures in which music and song play a big part, Buddy wins the girl and all is well with the world. Lyric Hook Line and Sinker. Robert Wool­ sey and Bert Wheeler as two insurance men who get mixed up in a gang war. It is wild and wooly stuff and also wildly funny. Radio. NEW RCA RADIOLA Super-Heterodyne 80 AJO longer need you say, “I wish I could afford areally fine radio”. You can—you can afford the best! The New Radiola Super-Heterodyne. Itsquality thrills musicians — its beauty places it in the finest homes— its price allows everyone to own it. HCa hadioi.a SO P55.00 Down P445.00 P35.0S Monthly Iloilo RADIO CORPORATION T°HFE PHILIPPINES RADIOLA SHOP 68—Escolta—70 MANILA Cebu Davao * Bank of the Philippine Islands The Oldest Bank in the Philippines (Established 1851) Authorized Capital - - - PIO,000,000.00 Paid-up Capital..................... 6,750,000.00 GENERAL BANKING OPERATIONS Telegraphic Transfers, Commercial and Travj elers’ Letters of Credit, Travelers’ Checks, I Drafts, Collections, and every description I of exchange and banking business. | All kinds of administration, fiduciary and trustee business. Safe Deposit Boxes for Rent. Interest is also allowed on Current Accounts, Time Deposits and Savings Accounts. Correspondents: In all parts of the World. Branches: | Iloilo, Cebu, and Zamboanga I Head Office: I No. 10 Plaza Cervantes, Manila. P. O. Box 777. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 27 I Superheterodyne Radios built around the amazing new Model 22 P350.00 Lowboy Console in Sheraton design. Equipped with Majestic 8 Tube superhete­ rodyne chassis, dynamic speaker, acoustic control and static modifier. FLAT TOP ALL STEEL 84 ICE CUBES VIBRATIONLESS GLIDER-BAR SHELVES ECONOMICAL i CAMPOS The Co., Inc. HERMANOS ILOILO IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 28 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 fc, SHIPPING REVIEW By H. M. CAVENDER General Agent, The Robert Dollar Company With sugar continu­ ing to move quite heav­ ily, shipments during the past month have again been fairly satis­ factory. Hemp is slow to America but fairly good to Japan and Europe. Copra is below normal to the Pacific coast but moving in quite good volume to Europe. While lumber shippers are more opti­ mistic, business to both the Atlantic and Pacific coasts is still below normal, although an improvement is expected in view of reported low stocks in the United States. Shipments continue steady to Europe. Copra meal and cake are still moving heavily to Europe but in only fair volume to the Pacific coast. Desiccated coconut has been disap­ pointing as most of the plants are closed down due, apparently, to vfery low prices for this com­ modity. Shipments of tobacco, cigars, embroi­ deries, et cetera, are fair. Rates are low but steady with no present indication of any radical changes. From statistics compiled by the Associated Steamship Lines there were exported from the Philippines during the month of March 1931 to China and Japan ports 13,722 tons with a tolal of 46 sailings of which 2719 tons were car­ ried in American bottoms with 8 sailings; to Pacific coast for local delivery 22.141 tons with a total of 15 sailings of which 16,795 tons were carried in American bottoms with 10 sailings; to Pacific coast for overland delivery 474 tons with 9 sailings of which 300 tons were carried in American bottoms with 6 sailings; to Pacific coast for intcrcoastal 3691 tons with a total of 9 sailings of which 2774 tons were carried in American bottoms with 7 sailings; to Atlantic coast 110,936 tons with a total of 25 sailings of which 39,875 tons were carried in American bottoms with 9 sailings; to European Ports 24,613 tons with a total of 18 sailings of which 136 tons were carried in American bottoms with 2 sailings; to Australian ports 130 tons with a total of 4 sailings of which none were carried in American bottoms. A grand total of 175,707 tons with a total of 82 sailings of which 62,599 tons were carried in American bottoms with 19 sailings. Passenger traffic has been brisk during teh month of April with the usual heavy seasonal movement of residents on home leave as well as of those going to Hongkong for vacation. Considerable attention has been directed to in­ terisland travel. Recently the Philippine Cham­ ber of Commerce made an extended tour through the Southern Islands on the ss Bohol, and plans are under discussion for a similar tour of north­ ern ports. Manila businessmen are taking advantage of the quick four-day roundtrip of the ss Mayon to make frequent inspections of their interests in Cebu, Zamboanga, and Iloilo. (Please turn to page 30) —from Judge. She—“You don’t seem to get the thrill you used to get out of kissing me!’’ He—“No — conditions are bad everywhere!” Forget the depression. You can still buy . . . WHYTE & MACKAY Scotch Whisky THE YOKOHAMA SPECIE BANK — ■ = LTD. —- - - = (ESTABLISHED 1880) HEAD OFFICE: YOKOHAMA, JAPAN Yen Capital (Paid Up) - - - - 100,000,000.00 Reserve Fund - 115,000,000.00 Undivided Profits - - - . 6,436,138.84 MANILA BRANCH 34 PLAZA CERVANTES, MANILA S. DAZAI Meneger PHONE 3-37-59—MANAGER PHONE 2-37-55—Accountant, Remittance PHONE 2-37-58—Export, Import, Current Account, Cashier Whytes Mackay's special Selected Highland Whisky Sold Everywhere Smith, Bell & Co., Ltd. IMPORTERS IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 29 THE PRESIDENT LINER FLEET FINEST NEWEST LARGEST AMERICAN MAIL LINE DOLLAR STEAMSHIP LINES PHILIPPINE INTER-ISLAND QTFAMCllID m 19 DAYS TO SEATTLE EAST OR WEST TO NEW YORK dltAMSnlr UU. SUPERIOR INTER-ISLAND Fastest Time Via Via SERVICE from China-Japan, Honolulu Suez Canal S. S. “MAYON” Manila via China, San Francisco and Sails Wednesdays from MANILA Japan and Victoria Panama Canal Europe TO TO Pres. Madison - May 14 Pres. Cleveland - May 9 Pres. Harrison - May 6 ILOILO CEBU ZAMBOANGA ZAMBOANGA Pres. Taft - - - May 28 Pres. Pierce- - - May 23 Pres. Hayes- - - May 20 CEBU ILOILO Pres. Jefferson - Jun. 11 Pres. Wilson- - - Jun. 6 Pres. Fillmore - Jun. 3 May 13 May 6 Pres. Lincoln- - Jun. 25 Pres. Johnson- - Jun. 20 Pres. Monroe- - Jun. 17 May 27 May 20 Pres. Madison - Jul. 9 Pres. Jackson- - Jul. 4 Pres. Van Buren Jul. 1 June 10 June 3 Pres. Taft------Jul. 23 Pres. McKinley - Jul. 18 Pres. Garfield- - Jul. 15 June 24 June 17 Pres. Jefferson- - Aug. 6 Pres. Grant- - - Aug. 1 Pres. Polk--------July 29 July 8 July 1 Pres. Lincoln- - Aug. 20 Pres. Cleveland - Aug. 15 Pres. Adams-----Aug.. 12 July 22 July 15 FOR BOOKINGS AND INFORMATION APPLY TO: THE ROBERT DOLLAR COMPANY General Agents Telephone 2-24-41 — MANILA — 24 Calle David Model 15—Tone control— seven tube screen-grid chassis —3 screep-grid tubes. Electro Dynamic Speaker. Antique Walnut Cabinet. Sentinel The Product of Eight Years of Radio Strong newspaper advertising is telling the public about the United Air Cleaner Corporation’s 8-year record of experience in radio manufacture. Sentinel has every feature of fine radio, skilfully designed to create new perfection. Tone quality naturally. Screen-grid of course. Thrilling tone and beautiful cabinets. Sentinel—peso for peso—is the best and finest in radios Colonial Features the ONE sensationally NEW factor in Radio superiority—Cutting Fully Automatic REMOTE CONTROL. Tunes the set on or off. Operates stations automatically. Controls volume perfectly. Exclusive Agents for the Philippine Islands STARR PHONOGRAPH CO. Corner Escolta & Plaza Sta. Cruz Telephone 2-14-07 Props. G. PUYAT & SONS, INC. P. O. Box 404 IN RESPONDING TO ADVERTSEIMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 30 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 SHIPPING (Continued from page 28} The following figures show the number of passengers departing from the Philippine Islands during the month of April 1931 (first figure rep­ resents first class, second figure second class, third figure steerage): China and Japan............... Honolulu............................. Pacific Coast...................... Singapore and Straits Set­ tlements........................... Mediterranean Ports......... Europe Via America........._ 340 13 114 119 7 13 397 35 235 4 3 1 Totals........................... 536 140 694 Of general interest is the announcement of Mr. R. Stanley Dollar, President of the Dollar Steamship Lines Inc. Ltd., that Captain Fred E. Anderson, formerly of the ss President Wilson, will command the new eight million dollar turbo­ electric liner ss President Hoover. Captain K. A. Ahlin of the President Taft has been honored with the command of the ss President Coolidge. Both these Masters are well known to Manila resi­ dents—they have each sailed over a million miles as masters of Dollar Liners. REVIEW OF THE HEMP MARKET By L. L. Spellman International Harvester Company of Philippines I This report covers the Manila hemp market for the month of April with statistics up to and including Mav 4th, 1931. V. S. Grades: The first of the month buy­ ers in the U. S. were holding off but sellers were offering Davao F at 6-7/8 cents; G, 47/8 cents; II, 4-5/8 cents; I, 5-3/4 cents; Jl, 5-1 8 cents; S2, 5-1/2 cents; J2, 4-3 '4 cents, with other districts about on a par with these figures. A little later on sales were made of Davao F at 6-3/8 cents; I, 5-3/8 cents; J1,4-7/8 cents. Other districts, I at 5-1/2 cents. The market declined toward the middle of the month and prices dropped to Davao F, 6-13/l(i cents; I, 5-5/8 cents; Jl, 5-1/8 cents. A small amount of Davao G changed hands at 4-3/4 cents. At the middle of the month the market was dull, buyers refus­ ing to follow recent advances and very few sales were made since early April. Offers were made of Davao F at 7-1/8 cents; G, 4-3/4 cents; II, 1-3/4 cents; I, 5-3/4 cents; Jl, 5-1/8 cents; S2, 5-3/1 cents; .12, 4-3/4 cents; K, 4-5/8 cents. Other districts F, 7-1/4 cents; G, 4-3/4 cents; I, 5-3/4 cents; Jl, 5-1/8 cents; J2, 4-1/8 cents; LI, 3-3/4 cents. Toward the end of the month F was offering at 6-7/8 cents; I, 5-3, 8 cents; Jl, 4-15 16 cents but the market was extremely dull. At the end of the month sales were made of Davao 1 at 5-1, 8 cents. In Manila the market was firm at the begin­ ning of the month and prices were: E, P18; F. Pll.50; G, P8; II, P7.75; I, F10.75; Jl, P9.75; SI, P14.50; S2, PH; S3, PIO. By the middle of the month prices increased to F, 1’15; G, P8.25; II, P7.50; I, Pll; Jl, PIO; SI, P15; S2. Pll; S3, PIO. Anticipating a fall in prices, dealers were more willing to sell. The latter part of the month prices fell off as receipts increased and dealers became in­ different. Bv the end of the month prices had dropped to F, Pl l; G. P7.25; II, P7; I, P10.25; Jl, P9.25; SI, Pll; S2, P10.25; S3. P9. U. K. Grades: The early part of the month consumers were buying very little. London quotations were: J2, £18.10; K, £18; LI, £16.15; 1,2, £16.5; Ml, £17.5; M2, £16. Later in the first half of the month prices firmed slightlv to J2, £19.5; K, £18.10; L2, £17; M2, £16.10. At the middle of the month the market was dull, no business being done. Later prices were easier but the market depressed owing to absence of demand. Prices were quoted at: G, £19.10; J2, £18.10; K, £17.12.6, LI, £16.7.6; L2, £16; Ml, £16.17.6; M2, £15.10. The market was reported to be still dull but not much pressure. Toward the end of April the market was still dull. This was moreor less due to heavytseepcir or expected heavy receipts. There were sellers of K at £17; MI, £16.5; L2,£15.10. Atthe end of the month the market was quiet but steady and sales were made of S2 at £23; S3, £21; G, £19; .12, £18; K, £17.10; Ll, £16.7.6; All, £16. In Manila at the beginning of the month the market was firm, quotations made were: J2, P7.75; K, P7.25; Ll, P6.75; L2, P6.25; Ml, 6.50; M2, P6; DL, P5.75; DM, P5.25. By the middle of the month the market was quiet and prices ranged about the same as the early part of the month. Toward the latter part of the month the market continued quiet and prices dropped to J2, P7.25; K, 1*6.75; Ll, 1*6; L2, P5.75; Ml, P5.25; M2, P5.75; DL, P5.50; DM, P5.25. At the end of the month the market was still quiet, quotations being made at: J2, P6.75; K, 1*6.50; LI, P6; L2, P5.50; Ml, P6; M2, 1*5.25; DL, 1*5.25; DM, P4.75. Japan: The Japanese market remained quiet throughout the month with very little business having been done. Maguey: There was no particular interest shown in Cebu Maguey during the month nor in Manila Maguey. Production: Receipts have increased and averaged about 27,000 or 28,000 bales per week. Freight Rates: There has been no change in freight rates on hemp since last report. Statistics: The figures below are for the period ending May 4th, 1931: Manila Hemp On January 1st.................. Receipts to date................. 1931 1930 Pales Bales 112,802 195,035 441,944 525,883 554,746 720,918 Shipments to— U. I<................................. 120,861 141,785 Continent ........................... 79,512 77,454 lT. S...................................... 84,443 216,677 Japan................................ 119,742 97,461 Elsewhere............................ 27,899 34,865 432,457 568,242 SIMMONS STEEL—BEDS We Carry a Complete Stock of Simtnons Beds—Cribs—and Cots Mattresses—Sheets—Pillows Mosquito Nets Write For Our Catalog Thompson Electrical Co. 318 Estero Cegado P. O. Box 539 Choice Of G o o d Drinks Brewed by SAIN MIGUEL BREWERY IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 31 REAL ESTATE By p. D. Carman San Juan Heights Addition March April Sta. Cruz. . 235,539 154,907 Binondo . . 1,485,000 19,401 San Nicolas 12,877 8.200 Tondo .... 191,553 101,116 Sampaloe 318,657 169,911 San Miguel 207,391 Quiapo ... 40,797 85,550 Intramuros. 111,500 14,000 Ermita . . 237,985 32,300 Malate . 91,022 60,386 Paco ........ 95,691 51,615 Santa Ana 92,203 17,0(M> Pandacan.. 4,997 46,100 Santa Mesa 5,500 1’3,155,215 768,995 7,277,914 6,112,345 3.381.877 3,326,340 3.229.877 4.546.097 4.726,602 4.719,724 4.217,299 6,034,667 8,476,332 7,633,457 9,597,972 st month, THE RICE INDUSTRY By Percy A. Hill Vuri'fl F.cija Jucer’s Association Recommended By Leading Doctors Drink It for Your Health’s Sake TEL. 5-73-06 Nature's Best Mineral Water The Philippine Guaranty Company, Inc. (Our Bonds are accepted by the United States Army, United States Navy and by all the Bureaus of the Insular Government) FIRE INSURANCE SURETY BONDS We execute Bonds of various kinds specially CUSTOMS BONDS, FIRE ARMS BONDS, INTERNAL REVENUE BONDS. PUBLIC WORKS BONDS FOR CONTRACTORS, COURT BONDS for Executors, Administrators and Receivers and Personal Bail Bonds in criminal cases. WE ALSO WRITE FIRE INSURANCE Loans secured by first mortgage Manila, San Juan and Pasay on the in the City of Call or write for particulars: 2nd Floor, Insular Life Building, 290 Plaza Cervantes, Manila, P. I. Palav prices range from 1’1.65 to Pl.80 a JUST REMINDERS reputation for square dealing is grade. Saigon nee stood at 1’5.20 a sack April 18, landed in Manila. The central Luzon rice crop threshed out 20'7 below last year's and the greater portion of it has been warehoused at terminals. Some experiments are under way in this region to reduce production costs by employing machinery for every part of the work. While such means have been tried be­ fore. without results, there is always a chance that they will succeed; if mechanical devices can be adapted to the climatic and physical conditions and grow the crop cheaper than it is grown now by the equal-share method in vogue not only in the Philippines but throughout the orient. This ParkeDavis germi c i d al soap is a wise pre­ caution against skin infections of all kinds. V. SINGSON ENCARNACION Presiden J. McMICKING Manager CLARK & cb’s large patronage comes prin­ cipally through the recommendation of those whom they have supplied with glasses. CLARK & CO. equipped rooms the vision. possess the most completely in the Orient for examining CLARK & CO’s built upon a quarter of a century of eye serv.i /WW/LZI. 90'94 ESCO LTA P/. MASONIC TEMPLE Always the best in quality but never higher in price I IN [RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 32 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Cash results are the most satisfying proofs in the last analysis. The plant s to break, plow, seed, cultivate and harvest the crop with machines, cost sheets to be kept upon each operation and the unit cost per cavan ascertained. To be successful, this experiment must be carried on during three THE MANILA HOTEL LEADING HOTEL IN THE ORIENT Designed and constructed to secure coolness, sanitation and comfort under tropic climatic conditions Provides every Western convenience combined with every Oriental luxury Finest Dance Orchestra in the Far East Manacement - - ANTRIM, ANDERSON, Inc. We Have The Largest and Most Complete Stock of Drygoods in the Philippines If you need silks, linens, cottons, or notions you can serve yourself best by choosing from our large stocks We a Iso carry haberdashery, and make men's suits and shirts Manuel Pellicer & Co., Inc. 44 Escolta Manila Shirt Factory Phone 2-11-06 WATSONAL INSECTOL sold by drug stores everywhere To keep dogs free of fleas and ticks, dust them thoroughly with this remarkable insect powder—Watsonal Insectol—once a week. BOTICA BOIE seasons at least, and checked by the equal-share system on adjacent fields, with same seed and water conditions. As usual, this experiment is carried on by a large machinery firm—the only way to introduce new methods of agriculture in this country, or new crops. Japan’s effort to increase her rice yields during the last generation raised the yields 70% by seed selection, better field methods and the use of fertilizer—the practical and the theoretical forces of the country working together. Yet Japan's production costs are still 50% above those of Indochina, hence competition in spite of tariffs and transportation costs. Japan’s rice demands, largely supplied by colony rice from Korea and Formosa, free of duty, are 169 million cavans a year, 2 cavans per capita for estimated population of 80 millions. TOBACCO REVIEW By P. A. Meyer Alhambra Cigar and Cigarette Manufacturing Co. Rawleaf: During April prices tended to further increase, holders anticipating a short crop due to drought in Cagayan aud Ysabela. Depletion of stocks in Manila favors this bullish tendency. Comparative data for April exports are as follows: Rawlea/, Stripped Tobacco and Scrape Kilos China................................................. 18,913 France................................................ 1,041,477 Hongkong.......................................... 19,848 Java................................................... 2,618 North Africa.................................... 81.220 North Atlantic (Europe)................ 5,910 Straits Settlements.......................... 2,410 Tonkin............................................... 78 United States................................... 163,895 April.................................... 1,336,369 January-April 1031 ......................... 7,725,514 January-April 1930............ 4,753,990 Cigars: Export to the United States con­ tinues rather unsatisfactory. Comparative fi­ gures follow here: Period Cigars April 1931 ...................................... 12,002,542 January-April 1931.......................... 42,769,635 January-April 1939 ....................... 41,956,231 REVIEW OF THE EXCHANGE MARKET By Richard E. Shaw Manat/er, National City Bank In order to streng­ then their cash reserves in anticipation of the Sales Tax payments which fell due on April 20th, several Banas were keen sellcrsof U.S.STT. at 7,'8% premium up to that date, after which time rates firmed slight­ ly closing at 1% pre­ mium. Certain Banks were buyers of U.S.S TT. for the entire period under review at 3/4% premium. Parcels of 69 <1. s D/P bills for April delivery were settled at 1. 4% discount and O/D credit lulls were taken at 3 8% premium. The un­ dertone of the market was steady at the close. The following purchases of U.S.S TT have been made from the Insular Treasurer since last report: Week ending: March 14, 1 March 21, 1931.............. March 25, 1931.............. April 4, 1931 ............... April 11, 1931................. April 18, 1931................. Sterling rates held very steady 19.il ..................U.S.S200,000 ------ 750,(MM) nil nil nil nil .......... „ ........................ . ........with sellers of TT at 2-3 8 and buyers at from 2 -1, 2 to 2 -9/16.' The New York-London cross rate closed at 485.85 on March 31st. dropped to a low of 485.82 on several days during April and reached a high of 486.40 on the 27th, 28th and 30th of April. On the last day of March London Bar Silver stood at 13-3'16 ready and 131 4 forward. The market then weakened and rates slipped to the month’s lowest level of 12-5/8 ready and IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 33 12- 11/16 forward on April 9th. On April 28th a high point of 13-3/8 ready and 13-5/16 for­ ward was reached. The dosing rates were 13- 1/4 ready and 13-3/16 forward. The New York Bar Silver quotation on March 31st was 28-3/4 from which level it dropped to the low point for April on the Sth of that month. The market then strengthened and touched a high of 29-1/4 on April 20th and closed at 28-1/2 on the last business day of the month. Telegraphic transfers on other points were quoted as follows on April 30th: Paris........................................ 12 35 Madrid...................................... 106-3/4 Singapore.................................. 114-1/2 Japan......................................... 100-1/2 Shanghai.................................... 158 Hongkong................................ 50 India.......................................... 136 Java......................................... 122-3/8 Stocks: The latest statistics of world stocks were 8,140,000 tons compared with 7,487,000 tons at the same time last year and 6,637,000 tons in 1929. Local Market: The local market during the first w’eek was firm, quotations ranging from 1*8.125 to 1’8.15. Very little sugar, however, was available for sale at these prices. During the following week, the market was quiet and exporters reduced their ideas to P8.00-P8.10. The following week saw further recession in prices, quotations being 1’7.90 per picul. Prices steadily declined during the last two weeks on the basis of 1’7.75—1’7.90, at which levels sellers CHARTERED BANK OF ,naVd chuintaral Capital and Reserve Fund......................................... £7,000,000 Reserve Liability of Proprietor................................. 3,000,000 MANILA BRANCH established 1872 SUB-BRANCHES AT CEBU, ILOILO AND ZAMBOANGA Every description of banking business transacted. Branches in every important town throughout India, China, Japan, Java, Straits Settlements, Federated Malay States, French Indo-China, Siam, and Borneo; also in New York. Head Office: 38 Bishopsgate, London, E. C. N. U. A. Whyte, Manager. APRIL SUGAR REVIEW By George H. Fairchild Neav York Market: Trading during the first two days of the month under review’ was prac­ tically the same as that of the last tw'o days of the previous month; the market was dull, busi­ ness being done on the basis of 1.33 cents c. and f. Prices remained al­ most st at ionary t hroughout the following week, although sellers were able to dispose of some of their holdings to refiners at 3.35 cents duty paid. During ti e week, a parcel of JuneJuly shipment Philippines was sold at 3.50 cents 1. t., equivalent to about P8.34 per picul cxgodown Manila or Iloilo for prompt delivery. Apparently the publication on the 11th of the report to the effect that an agreement had been reached at the Chadboume Conference in Europe providing for crop restriction by Cuba, Java, Belgium, Germany, Czecho-Slovakia. Poland and Hungary did not produce a favorable reac­ tion on the market as prices declined on the J 5th in spite of the optimistic character of the report . Prices during the week declined from 3.33 cents duty paid to 3.28 cents at the close on the 18th. During the following week, while values on the Sugar Exchange showed some improvement owing to the better tone in the United Kingdom market, prices of actual sugar remained station­ ary on the basis of 3.25 cents and 3.27 cents duty paid. The United Kingdom bought Cubas at the equivalent of 1.17 cents f. o. b. May shipment. The price of refined on the Atlantic Coast was reduced to 4.40 cents on the 24th. The last week of the month under review pre­ sented a gloomy outlook for sugar, prices for both futures and actual sugar having reached the lowest levels for the month, although the market was able to pick up on the 30th when sellers advanced their ideas to 3.25 cents, at which price, how’ever, there were no buyers. Futures: Quotations on the Exchange during April fluctuated as follows: NOW NEWEST TRANSCONTINENTAL TRAIN Only BUSINESS DAYSHigh Low Latest 1931—May....... .. 1.32 1.15 1.19 July....... .. 1.41 1.25 1.29 Sept....... .. 1.48 1.33 1.37 Dec........ . . 1.57 1.42 1.46 1932—Jan......... .. 1.58 1.43 1.47 Mar........ .. 1.64 1.49 1.53 Philippine Sales: During the month of April, sales and resales of Philippine centrifugals in the Atlantic Coast w’crc reported as follows, afloats, nearby consignments and future ship­ ments: 54500 tons at prices ranging from 3.20 cents (afloat) to 3.57 cents 1. t. (DecemberJanuary shipment) as compared with sales amounting to 42,760 tons at prices ranging from 3.50 cents to 3.70 cents 1. t. Seattle TO Chicago A Northern Pacific Railway representative meets all steamships from the Orient at Victoria, Vancouver and Seattle. He will gladly assist you with baggage and make sleeping car reservations to all points in the United States NEWEST ond finest sleeping cars—coil spring mattresses ROLLER BEARINGS "Famously Good Meals" OBSERVATION maid, baths, card room, library, ladies' lounge', rgd'^pf*, buffet and roomv ■'$ observation plaJ orm NO EXTRA FA .SEATTLE DAILY at 8:30 PM NORTHERN PACIFIC RAILW/ FROM $ IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL 34 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 Luzon Stevedoring Co., Inc. Lightering, Marine Contractors Towboats, Launches, Waterboats Shipbuilders and Provisions were unwilling to dispose of the limited stocks on hand. Crop Prospects: During the early part of the planting season, the weather was so favorable reports of the high percentage of germination were received from all sugar districts throughout the Islands. The absence of rainfall since early in January, it is feared, has to a large degree nullified the good effects of the high germination record. The cane which was planted last September, October, and November, which had ad­ vanced to a point where more moisture was required than in the case of cane planted in December, January and February, is reported to be suffering very severely and in some places has died out. The extent to which Philippine cane will survive long periods of drought is well known but unless the present drought is soon broken, the volume of the next crop is likely to be seriously reduced. Another limiting factor on production is the reduction in the quantity of fertilizers due to the low price of sugar. Obviously, this is a great mistake, but it is unfortunately true that it is a fact. The Philippines Sugar Association is endeavoring to show that it is false economy to economize on fertilizers because of the low price of sugar. Some districts on Negros arc complaining about the shortage of work animals. Philippine Exports: Export statistics for the month of April as re­ ported to us showed that 120,477 metric tons of centrifugals and 2,770 metric tons of refined were exported during the month. Exports of these two grades of sugar for the first six months of the crop year 1930-31 are as follows: Metric Tons Centrifugals.............................. 533,837 Refined................................... 20,831 Total..................................... 554,668 SIMMIE & GRILK Phone 2-16-61 Port Area Quality Printing is as essential to your business as welltailored clothes are to the successful salesman. Attractive letterheads, bill­ heads, cards, envelopes, labels, etc., are silent but powerful salesman. Why not let them carry your message in the most effective way? The McCullough Im-print ensures quality printing and all that it implies. McCullough service means expert supervision and the intelligent handling of your printing problems. Whatever your printing needs may be, . you are assured the utmost satisfaction ' zhen McCullough does the job. May ,ve serve you? • ^cCULLOUGH PRINTING CO. || Division of Philippine Education Co., Inc. I 101 ESCOLTA Phone 21801 MANILA, P. I. RAIL COMMODITY MOVEMENTS By M. D. Royer Traffic Manager, Manila Railroad Company The volume of commodities received in Ma­ nila during the month of April, 1931, via Manila Railroad arc as follows: Rice, cavans................................. 231,439 Sugar, piculs................................. 176,368 Copra, piculs................................ 100,885 Desiccated Coconuts in cases. . . 8,867 Tobacco, bales............................. 2,609 Lumber & Timber B. F.............. 804,600 The freight revenue car loading statistics for four weeks ending April 11, 1931 as compared with the same period for the year 1930 are given below: FREIGHT REVENUE CAR LOADINGS COMMODITIES NUMRER OF FREIGHT CARS FREIGHT TONNAGE INCREASE OR DECREASE 1931 1930 1931 1930 Cars Tonnage Rice ................... 1,036 821 13,680 11,402 215 2,278 186 125 2,316 1,617 61 699 Snjrar 554 887 15,755 26,058 (333) (10,303) Sugar-cane................. 744 1,232 12,863 22,670 (488) (9,807) 680 415 5,242 3,195 265 2,047 Coconuts....................... 330 342 3,651 3,595 (12) 56 17 8 154 63 9 91 Tobacco......................... 8 1 42 7 35 Livestock ....................... 60 54 290 271 6 19 Mineral Products.......... 250 428 2,288 4,531 (178) (2,243) Lumber and Timber. . . 234 239 5,380 5,252 (5) 228 Other Forest Products. . 26 26 216 191 25 Manufactures................. 220 385 2,397 6,452 (165) (4,055) All others includingLCL. .3,0.30 3,015 21,626 22,699 15 (1,073) Molasses...............>........ 102 240 3,097 8.614 (138) (5,517) 'Pot al..................... 7,477 8,218 88,997 116,617 (741) (27,520) SUMMARY Week ending Saturday, March 21, 1931........ 2,144 2,486 26,772 38,334 (342) (11,562) Week ending Saturday, March 28, 1931 ........ 2,170 2,114 25,986 29,221 (3,235) Week ending Saturday, April 4, 1931............. 1,586 1,867 17,330 27,679 (281) (10,349) Week ending Saturday, April 11, 1931....... 1,577 1,751 18,909 21,283 (174) (2,374) Total..................... 7,477 8,218 88,997 116.517 (741) (27,520) Note:—Figures in parenthesis indicate decrease. IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 THE AMERICAN CHAMBER OF COMMERCE JOURNAL 35 Commodities Coconut Oil.......................................... Cigar (Number)................................... Embroidery........................................... Maguey.................................................. Leaf Tobacco....................................... Desiccated and Shredded Coconuts. Hats (Number)................................... Lumber (Cubic Meters)...................... Copra Meal............................................ Cordage................................................... Knotted Hemp...................................... Pearl Buttons (Gross)......................... Canton (low grade cordage fiber).. . All Other Products............................... Total Domestic Products. . . United States Products........ Foreign Countries Products. Grand Total. Articles Cotton Cloths.................. Other Cotton Goods.. .. Iron and Steel, Except Machinery...................... Rice..................................... Wheat Flour..................... Machinery and Parts of.. Dairy Products................. Gasoline.............................. Silk Goods......................... Automobiles....................... Vegetable Fiber Goods. . Meat Products................. Illuminating Oil............... •Fish and Fish Products... Crude Oil........................... Coal................................... Chemicals, Dyes, Drugs, p Etc. ............................... Vegetables.......................... Pager Goods,' Except Tobacco ^and ManufacElectrical Machinery.... Books and Other Printed Matters........................... Cars and Carnages......... Automobile Tires............. Fruits and Nuts..’........... Woolen Goods.................. Leather Goods.................. Shoes and Other FootCoffee.................................. Breadstuff, Except Wheat Flour............................... Eggs.................................... Perfumery and Other Toilet Goods................ Lubricating Oil................ Cacao Manufactures, Ex­ cept Candy................... Glass and Glassware. ... Paints, Pigments, Var­ nishes, Etc..................... Oils not separately listed. Earthcrn Stones and Chinaware..................... Automobile Accessories.. Diamond and Other Pre­ cious Stones Unset.... Wood. Reed, Bamboo, Rattan..................... ;. .. India Rubber Goods. ... Matches.............................. Cattle.................................. Explosives.......................... Cement............................... Sugar and Molasses........ Motion Picture Films. .. Other imports................... Total. PRINCIPAL EXPORTS Quantity P20.987.651 99 99,352 0 28,164 0 5 P21.115.167 100.0 February, 1930 Quantity Value Monthly average for 12 months previous to February, 1931 % 9 5 6 8 2 8 7 9 3 4 8 7 4 P28.108.474 100.0 Note.—All quantities are in kilos except where otherwise indicated. PRINCIPAL IMPORTS February,1931 Value % 283,166 726,018 176,999 297,141 123,261 182,352 167,522 151,781 40,057 7 9 6 0 3 0 2 8 2 1 1 8 8 1 1 9 0 2 7 0 0 6 7 5 2 9 0 8 0.5 0.5 0.6 0 0 1 0 0 9 0 0 6 0 2 2 0 Quantity Value 4 9 5 5 7 3 8 0 9 6 2 0 2 2 7 4 5 1 Monthly average for February, 1930 12 months previous to February, 1931 CARRYING TRADE IMPORTS Value 2,673,733 173,016 573,909 1,029,291 538,209 372,543 788,651 438,941 606,476 374,964 415,369 405,495 419,631 358,297 538,882 742,869 91X068 145,260 159,722 105,041 % 10 5 5." 2 12 0 2 2 1 3 9 8 2 2 2 5 5 6 0 9 o.: 0.0.5 0.5 0.7 0.7 0.5 Value % 366,654 252,029 280,244 123,353 182,665 48,994 9 5 10 3 3 .8 .3 .5 .2 .2 .0 6 5 3 6 2 0 2.0 1.3 1 5 2.5 0.6 0.5 0.7 0.8 0 9 0 0 7 0 0 6 0 0 0 2 0 0 0 0 TRADE WITH THE UNITED STATES AND FOREIGN COUNTRIES Monthly average for February, 1931 February, 1930 12 months previous Ports to February, 1931 Value Nationality of Vessels American. . British........ Japanese.. . Dutch........ German... . Norwegian. ga,ncs Chinese.. .. Swedish.... Danish........ French........ Italian........ Belgian.. .. Panaman... By Freight... By Mail........ Total. Monthly average for February, 1931 February, 1930 12 months previous to February, 1931 Value % 47.5 21.8 5.2 7.0 Value % P10,357,984 03 0.7 Value P7,259,088 4,388,669 1,314,835 533,153 1,114,701 587,607 85,573 59,265 73,090 51,082 238,498 1,167 % 41.3 25.4 8.3 4.0 7.2 4.3 0.5 0.4 0.5 0.4 2.2 297,364 1.8 .5 EXPORTS 504,866 2.4 5,090 438,069 1.4 2^1 Monthly average for February, 193’ February, 1930 12 months previous Nationality of Vessels to February, 1931 Value % Manila........ Iloilo.......... Cebu.......... Zamboanga. Jolo............ % Value Value 11.4 0.9 2’5 0.8 Total................... P36.771.555 100.0 P49,495,831 100.0 P40,142,972 100.0 Japanese.. .. German........ Norwegian. . Spanish........ Dutch.......... Philippines,. Chinese........ Swedish........ Panaman... . Belgian........ P7,976,185 6,645,165 4,231,270 119,864 871,529 Value % 38.0 P10,040,367 31.5 6,720,986 20.1 4,716,759 0.5 389,449 4.1 2,760,410 36.0 24.1 16 9 99 Value % 711,240 3.4 121,883 0.5 15,760 0.1 28,609 0.1 12,453 157,293 0.7 1,816,665 6.6 33,854 0.1 1,109,022 3.9 P8,039,939 38.2 5,349,247 24.5 3,989,801 18.9 492,734 2.2 1,435,550 6.7 23.150 0.1 132,706 0.6 18,800 0.1 41,054 0.2 474,665 2.2 567,645 2.6 304,188 1.3 7,031 By Freight......................... P20.775.009 98.5 P27,703,754 99.6 P20.901.130 97.6 By Mail............................. 340,158 1.5 404,720 0.4 528,027 2.4 Total................... P21.115.167 100.0 P28,108,474 100.0 P21.429.157 100.0 TRADE WITH THE UNITED STATES AND FOREIGN COUNTRIES Countries United States................... United Kingdom.............. Japan.................................. China.................................. French East Indies......... Germany............................ Australia............................. British East Indies......... Dutch East Indies.......... France................................. Netherlands....................... Italy.................................... Hongkong........................... Belgium.............................. Switzerland........................ Japanese-China................. Canada............................... Norway............................... Denmark............................ Other Countries............... February, 1931 February, 1930 Value % P27,504,451 1,268,133 1,912,992 798,620 57,356 648,581 1,464,987 64,281 511,074 ,028,653 173,726 236,490 115,047 69,109 234,452 70,681 106,939 35,097 51,860 21,155 23,623 5,489 25,334 343,427 Value 74.3 P37.663.297 3.4 2.189,379 5.2 2,478,863 2.2 1.333.494 0.2 155,342 1.8 1,096,143 4.0 672,337 0.2 309,383 1 .4 777,081 2.8 527,380 0.5 403,013 0.7 187,778 0.3 310,385 0.2 147,339 0.7 516,701 0.2 165,116 0.3 11,522 0.1 69,078 0.2 73,094 0.1 53,183 0.1 81,906 10,814 0.1 40.871 1.0 221.332 %_______ Value J, . 168.4<u 135,410 33,329 92,260 72,675 55,395 9,262 33,058 234,489 Total.................. P36,771,555 100.0 P49,495,831 100.0 P40,142,972 100.0 36 THE AMERICAN CHAMBER OF COMMERCE JOURNAL May, 1931 BUSINESS AND PROFESSIONAL DIRECTORY Kerr Steamship Co., Inc. General Agents “SILVER FLEET” Express Freight Services Philippines-New York-Boston Philippines-San Francisco (Direct) Roosevelt Steamship Agency Agents Chaco Bldg. Phone 2-14-20 Manila, P. I. Myers-Buck Co., Inc. Surveying and Mapping PRIVATE MINERAL AND PUBLIC LAND 316 Carriedo Tel. 2-16-10 STA. POTENCIANA 32 TEL. 22715 GjTS COLOR PLATES HALF-TONES faziNC-ETCHINGjg 1 1 WEANDSCO Western Equipment and Supply Co. Distributers in the Philippines for Western Electric Co. Graybar Electric Co. Westinghouse 119 Calle T. Pinpin P. O. Box 2985 Marlila, P. I. Manila Wine Merchants LIMITED 174 Juan Luna Manila, P. I. P. O. Box 403 Phones 2-25-67 and 2-25-68 PHILIPPINES COLD STORES Wholesale and Retail Dealers in American and Australian Refrigerated Produce STORES AND OFFICES Calle Echague Manila, P. I. fi * <1' CHINA BANKING CORPORATION MANILA, P. I. Domestic and Foreign Banking of Every Description HANSON, ORTH & STEVENSON, INC. Manila, P. I. Buyers and Exporters of Hemp and Other Fibers Wise Building — Tel. 2-24-18 BRANCHES: New York — London Merida — Davao SALEEBY FIBER CO., INC. Fiber Merchants P. O. Box 1423 Manila, P. I. Room 318, Pacific Building Cable Address: "SALEFIBER” International Harvester Co. of Philippines formerly MACLEOD & COMPANY Manila—Cebu—Vigan—Davao—Iloilo Exporters of Hemp and Maguey Agents for INTERNATIONAL HARVESTER CO. Agricultural Machinery MADRIGAL & CO. 8 Muelle del Banco Nacional Manila, P. I. Coal Contractors and Coconut Oil Manufacturers | MILL LOCATED AT CEBU P O. Box 1394 Telephone 22070 J. A. STIVER Attomey-At-Law-Notary Public Certified Public Accountant Administration of Estates Receiverships Investments Collections Income Tax 121 Real. Intramuros Manila, P. I. “LA URBANA’’ (Sociedad MOtua de Construccifin y Prfstamos) Prestamos Hipotecarios Inversiones de Capital Paterno Building, Calle Helios MANILA, P. I. A. K. SPIELBERGER SUN LIFE ASSURANCE COMPANY OF CANADA The Earnshaws Docks and Honolulu Iron Works Sugar Machinery Slipways Machine Shops Port Area Manila, P. I. Z,V RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL SA BULIK . . . SA PUTI! A CROWDED cockpit .... the roosters are matched...............bets are made—and then the battle! But until the soltada is finished, one is never sure in a cockfight as to which rooster is the winner. At best it is a gamble—a guess. You do not gamble when you use Mobiloil. There is no doubt in the least as to the beneficial results you may expect from this Specialty Product. Carefully refined from the highest grade crudes through the famous Vacuum Process, the correct grade of Mobiloil meets with scientific exactness the lubrication requirements of your particular make of engine. Try Mobiloil the next time you drain the crankcase of your car or truck, and notice how smoothly the engine runs. VACUUM OIL COMPANY THE OLDEST AND LARGEST LUBRICATING OIL COMPANY IN THE WORLD GREAT VALUES DODGE BROTHERS SIX AND SIGHT ESTRELLA AUTO PALACELKVY"E™;1' ,NC ILOILO MANILA CEBU IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL TUNE IN on KZRM for La Insular Sponsorship Wednesday evenings 7-45 to 8:00. Especiales Aranda A cigar is never in the way during business hours if it is the right size. A long cigar, at such times, is seldom entirely smoked—more often than not, it is thrown away before it is half-gone. On the other hand, there is a limit to the shortness of a good cigar. For a quick, uninterrupted and yet comple­ tely satisfying smoke, no cigar is better suited than the Especiales Aranda. It is the ideal example of quality concentrated in a short, cool smoke. You can never make a mistake in offering it to your business prospects. When they see you produce it out of your desk drawer or cigar case, they will instantly think you a sensible, practi­ cal person—one who believes in “the right thing at the right time”. And when they start smok­ ing it, their already favorable impression will be enhanced by its smooth, free-drawing quality. No less logical than the business sedan or the business suit is the business cigar, and the Especiales Aranda is it. LA INSULAR IN RESPONDING TO ADVERTISEMENTS PLEASE MENTION THE AMERICAN CHAMBER OF COMMERCE JOURNAL