The Philippines Herald

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Part of The Philippines Herald

Title: The Philippines Herald
Issue Date: The Philippines Herald (November 14, 1970)
Year: 1970
Language: English
Rights
extracted text: ®)elPhilippine$ Wald NOVEMBER 14, 1970 v>—--------- ——_-___________ _/ Don Ramon Today At 83, Don Ramon Aboitiz still goes to the office everyday to keep tab on shipping operations. His latest in terest, however, is the Don Ramon Aboitiz Foundation which is dedica ted to the advancement of educa tion and culture as well as to perpe tuate his numerous philantrophie endeavors. Don Ramon Aboitiz Portrait of a gentleman as a businessman Few people today could attribute success through honesty, hard work and ability. The hardworking, honest individual is simply a ra rity nowadays. But Don Ramon Aboitiz, the grand pa triarch of Visayan business who celebrates his 83rd birthday Monday, is still willing to start new businesses with those same qualities of ho nesty, hard work and ability. For that is the secret behind the success of Aboitiz & Co., Inc., which, -starting out as a small hemp trading company in Palompon, Leyte 50 years ago, was to become a multi company, multi-million peso business involved in practically all facets of the national econo my. Don Ramon always stressed those oldtime virtues. In fact, even today at his ripe old age, he is still the Indefatigable worker that he had always been. At 83, he arrives at his office every morning at about 7:30 and works the full morning until lunchtime and then resumes in the afternoon. This is how deeply involved Don Ramon Is in the Aboitiz business. Hie Is Aboitiz * Company, and Aboitiz & Company is Don Ra mon. Page 2 ABOITIZ & CO. SUPPLEMENT November 14, 1970 Bom on November 16, 1887 to Paulina Aboitiz and Emilia Yrastorza in Ormoc City, he grew up helping in his father’s store and assisting him in the buying and selling of aba ca. As the fourth child in a family of 10 and the favorite of his father, he constantly ac companied his father and learned the intri cacies of business at a very early age. In Ormoc, the boy Ramon attended a few years of private tutoring where he was taught a little arithmetic and some writing. A little later, his father sent him to Spain for further schooling. He settled in Lekeitio, a small seaside town near his father’s original home, where he attended two years of public schooling. Upon reaching his 13th year, he was sent to Liverpool to learn English and further ame nities. To get him acquainted easily with the English language, Don Ramon, along with se veral other boys, boarded in the home of his Ramon got the position of clerk and commis sioned agent at Aldecoa & Co. in Cebu City with a salary of P50 a month. On instruc tions of his father, the manager with whom he stayed deducted P30 ostensibly "for board and room,” leaving him only P20, half of which he saved After a year, Aldecoa took in a new ma nager with whom the young Ramon got into an argument eight days later, resulting in his being terminated from his job. With the mo ney for board and room, which was returned to him, Don Ramon fondly recalled that he felt “the proudest man in the world.” The money was all in silver, the currency in use, and weighed heavily in his pocket. His pa rents insisted that he keep the money which he had worked hard to earn. Don Ramon la ter invested it in a profitable venture and eventually bought a life insurance policy worth PIO,000. and feasting with barrio residents. Meanwhile, Jose Muertcgui and Paulino Aboitiz were beginning to be impressed by Don Ramon’s business sense and drive. Sometime in 1907, at about the time that the first Phi lippine Assembly was meeting, the two busi ness partners asked Don Ramon to buy a boat to be used in the abaca and general merchan dise business. Don Ramon secured a used, two-engine coast guard vessel, the “Picket’’ for P7.500 at public auction. Don Ramon became its purser and "jefe de viajc’’ with a monthly salary of P60, equivalent to today s P240 mi nimum wage. FROM PURSER TO MANAGER By 1910, the volume of business of Muertegui y Aboitiz warranted the establishment of a branch in Cebu. With the exposure of Don Ramon to all facets of the business, he was the natural choice to head the new office. Aboitiz Family Portrait Here is an old family portrait of the Aboitiz family taken in Ormoc City when Den Ramon was manager of the Cebu branch of Muertegui y Aboi tiz. Front row, from left: Luis, Paulino, and Vidal. Second row, same order: Don Ramon, Emilia (mother), Paulino (father) and Guillermo. Standing, same order: Dolores, Anita, Antonia and Carmen. Note that the three young Aboitiz brothers in the front row are sitting on a bun dle of hemp, the very fiber which could be called the foundation of the Aboitiz business empire today. The fashion of the times is reflected in young Ramon’s white de hilo suit with high collar and matched with a pair of white shoes. In keeping with the tonsorial mood of the day, Don Ramon also sports a neatly trimmed moustache. Photo taken around 1910. English tutor. The lessons consisted of writing, translating and grammar exercises. Not satis fied, Don Ramon would accompany a Portu guese fellow boarder to department stores to talk with English salesgirls. This resource fulness proved helpful: at the end of three months, Don Ramon could speak English com petently while his classmates were still strug gling with the language a year later. He spent a second year In England at an Institute for boys, this constituting the final phase of his formal education. FIRST JOB Back In the Philippines In July, 1903, Don November 14, 1970 BACK TO LEYTE Don Ramon found himself back In Leyte, where he worked for Muertegui y Aboitiz, a partnership of his father and Jose Muertegui, an abaca and general merchandise dealer In Palompon. The two consolidated their opera tions and put up an abaca press, where Don Ramon started as a warehouseman, although he was actually a troubleshooter. When the cashier left, he assumed more duties which included occasional trips within the province to buy abaca in a rowboat with a foreman and laborer. The young Ramon seemed to enjoy the excursions since they would often stay overnight in the barrios and enjoyed dancing He was 22 when In March, 1910 he opened the office at the corner of Lapu-Lapu and Maga llanes Streets In Cebu City. He was now a tall bemoustached young man, often garbed In white suit. In his new position, Don Ramon was In charge of the arrivals and departures of the “Picket,” the purchase of goods, and the sale of abaca and copra for the partnership. Don Ramon, with his cousin Joaquin Yras torza, and a clerk, worked long hours in the small, suffocatingly hot office, and lived up stairs. In time, he developed the business (turn to page 4) ABOITIZ & CO. SUPPLEMENT Page 3 Aboitiz & Co.The above photos, taken at the same angle, show the growth of Aboitiz & Co. from its establishment in 1920 to its 50th year corporate existence. Left photo shows the old company building, right, foreground, just across the Cebu Sto. Nino Church, at the corner of Lapu-Lapu and Magallanes Then and Now Streets, and right photo shows Aboitiz & Co. today, with the modern five-storey edifice having replaced the old one. Just beyond, to the left of the church, can be seen the building housing the Magellan cross and in the background the Cebu City harbor. judgment and savvy that were to serve him in good stead in later years. He made all the de cisions, and made them quickly. Keeping close tab on his competitors, he befriended them and at the same time noted their business practices. He worked hard to establish good public relations with the export houses such as Smith, Bell & Co., Stevenson, Kerr & Co., etc. He was now earning P300 a month and, as usual, saving half of it. STARTS HIS OWN As a young businessman, Don Ramon was quick to spot the rich opportunities offered b.v Cebu City, which was now fast developing into the commercial hub of the Visayas. He saw potentials in other businesses which did not conflict with his responsibilities at Muertegui y Aboitiz. He decided to put up his own busi ness partnership with his brothers. He took orders from the provinces for all kinds of goods. As the volume picked up, his younger brother Vidal joined the group in the partner ship known as G. y R. Abojtiz, the initial “G” standing for his older brother Guillermo. This partnership with his brothers suf fered an early setback. They took a loss of about P2,000 when two American soldiers from Samar ordered some merchandise for which Don Ramon could not collect a single centa vo. MARRIAGE Handsome, and a most eligible young man Don Ramon was also quite a man-about-town, being a constant squire of Cebu’s many young beauties. One day at the pier, he spotted a beautiful young lady getting off one of the boats. He learned that the young woman was Dolores Sidebottom, newly arrived from a Bri tish finishing school, and the daughter of Smith, Bell’s manager. After a brief courtship, the two were married in June, 1912. A few months after, his father, Paulino Aboitiz, died in Spain at the age of 62. Don Ramon continued to manage the Aboi tiz share of the Muertegui y Aboitiz partner ship, but differences soon arose over the run ning of the business. On June 1, 1916, Don Ramon and his brothers, with money advanced by Smith, Bell & Co. bought out Jose Muerte gui for P95.000. A new partnership was formed with the name, Viuda y Hijos de P. Aboitiz. When he was 31, Don Ramon took a va cation to Europe to relax and to look into pos sible business ventures. He was accompanied by his wife, his son Eduardo and Don Ramon’s youngest brother, Luis. THE BIRTH OF ABOITIZ & CO. Before he left Cebu, Don Ramon had sold his shares in the partnership to his brothers and arranged for Arnaldo F. de Silva, a busi nessman-friend, to help them manage the business. Silva and the Aboitiz brothers sub sequently formed Aboitiz & Co., Incorporated on January 31, 1920, and capitalized at P15 million. Its officers included Silva, Guillermo and Vidal Aboitiz and their cousins Manuel Moraza and Joaquin Yrastorza. Later, the stockholders included Paulino and Luis Aboi tiz. Bad luck and misfortune hounded Aboitiz & Co. in its early years. It soon found itself in deep trouble for the early post-war years depressed the prices of many agri cultural products. There was a time when Aboitiz & Co nearly went bankrupt as they, were trading heavily in abaca and forced to sell their stocks at a loss because the expected increase in price failed to materialize. Don Ramon, who was then in Spain hur riedly returned to Cebu and took full control of the company. With about P2 million in outstanding loans, he was advised by his friends to declare bankruptcy. But he turned this down, aware tha.t it would destroy their credit standing. Moreover, confident of his ability to manage the business, he sought help of his former ac quaintances. This paid off when Smith, Bell & Co. and McLeod & Co. agreed to help him. The agreement for Aboitiz & Co. to sell all the abaca it purchased south of Baybay, Leyte to Macleod, and those bought north of Baybay would be sold to Smith, Bell. PERIOD OF EXPANSION The first decade of the company, from 1920-1930, was a period of expansion. It saw Aboitiz go into a number of diverse business. It was also the time Aboitiz went to sea. The partnership acquired ships in which to ship their abaca and other goods. Later, these ships were merged with those of Hijos de F. Escano to form La Naviera Filipina, a move cal culated to enable them to compete more effec tively with their rivals. La Naviera further merged with Everett Steamship Co. to form Philippine Steam Navigation Company with ships plying the inter-island route as well as to Japan. He took over the management oi the Cebu Ice and Cold Storage and salvaged it from near bankruptcy to profitability, even with the old equipment During this period, too, Don Ramon ac quired the Cebu Shipyard, which was formerly owned by a group of Chinese businessmen, and turned it into a money-making venture by making it more efficient and giving it new management. This shipyard would later continue to ex pand Philippine shipping and help conserve the country’s dollar reserves by offering drydocking services to inter-island ships which would usually go to Japan and Hongkong for such purposes. Only recently, this shipyard won the bid to construct two hospital ships for use in the administration’s rural health assistance pro gram through the Presidential Assistance on National Minorities (Panamin). Shortly before the start of the Second World War, the company was managing a knit ting factory and providing electric power in some important provincial capitals in Minda nao and Leyte. It had survived In the highly competitive hemp and copra business to be come then the second largest copra exporter in the Philippines. The phenomenal growth of the company lies in its policy, of diversifying its operations by investing in firms that are losing and in Page 4 ABOITIZ & CO. SUPPLEMENT November 14, 1970 making these companies profitable through cost savings and other measures. It also grew by setting up Its own companies to provide for the Increased need for new products and services. Surviving the early near bankruptcy, Aboitiz & Co. expanded and eventually bought control of one of the companies that assisted it out in its earlier difficulties — Smith, Bell & Co. (Phil.) Inc Its companies, during the last fifty years, have been involved in activities ranging from manufacturing, shipping, banking, insurance, home and commercial financing, utilities, real ty, importing, exporting, distribution, to oper ation of a shipyard. The unconventional business executive that he Is, Don Ramon has adopted the policy of stressing growth rather than dividend pay ments, as a result of which the company has reinvested most of its earnings, and has grown to what it is today. As the company diversified, Don Ramon realized that capital was no longer the prob lem. Rather, he needed good men to run the Aboitiz group of companies. He realized that he did not have to possess knowledge in all fields of business as long as he could find ex perts to work for him, as in the case of Fran cisco Such, on whose capability Don Ramon relied heavily when he invested in power com panies tn Davao, Cotabato and Jolo; and Al varo Pastor, who helped him invest in legging. The power companies which provide electricity to some 35,000 households contributed greatly to the economic growth of the area as did the logging companies. Not only did he find the men he needed; he knew how to set them to do their best and be loyal. He demanded no less from his employes than he demanded from himself, often working in the office late into the night. Don Ramon knew how to deal with eve rybody. especially his competitors. Rather than treat them as rivals, he made friends with them and even helped them out when they were down. He believed that to get along with people, one must not pass up a chance to do a favor for someone. "You’ll get it back, somehow,” he would say. For relaxation, Don Ramon occasionally played tennis early in the morning, did some hiking on weekends, or bowled in the evening. Don Vidal Aboitiz As one of the early business partners of his elder brother Don Ramon, Don Vidal contri buted his own business acumen in transform ing the company to what it is today. Don Vidal is presently Chairman of Aboitiz & Co. He Is still a member of Casino Espanol de Ce bu, of which he was president for several years, and Is also a member of the American and British clubs in Cebu City. He also found time for charitable work and took an interest notably in Asilio de la Milagrosa and Cebu Boy’s Town to which he donated the land and building in Punta Prlncesa. His latest concern, however, is the recent ly-formed Don Ramon Aboitiz Foundation, a non-profit and humanitarian undertaking de dicated to enhancing the educational and cul tural fields as well as to perpetuate the ma ny philantrophic endeavors of Don Ramon. To this Foundation, he has devoted a lot of his time, thereby signifying his keen interest in the project. At 83, Don Ramon still keeps close tab on the operations, being still involved In day-today operations in the shipping companies, nis favorite Through the years, he has acted as fa ther to the employes of the company, known as the ever benevolent Don Ramon, especially to those in need of financial assistance To them, financial assistance means the Cebu City Savings & Loan Association and the Cebu Mutual Fund. Since its establishment five years ago, the Cebu City Savings & Loan Association has extended loans to some 10,000 persons, while the Cebu Mutual Fund has help ed finance the construction of more than 20,000 homes. Management-employe relations iri the company Is one of the most ideal in the coun try. The employes enjoy the various privi leges and benefits they are entitled to under the law, even before these were required by law, thus gaining and ensuring their lcyary. This can be seen in the number of old-timers and retirees, such as Don Ramon’s secretary who has served him for some 30 years, and also in the number of second and third gene ration employes in the companies’ various en terprises. When the company expanded, diversified and decentralized during the postwar years, the operations were taken over by other exe cutives, among them Jesus Moraza, William Bowler, William Paradies, Mariano Gonzales, Edson Canova, Luis and Ernesto Aboitiz and Manuel Moraza. The present composition of the board nf directors include Don Ramon as Chairman Emeritus, Don Vidal as Chairman, Eduardo as President, and Edson Canova, En rique Aboitiz, William Bowler, William Para dies, Luis Aboitiz and Manuel Moraza as mem bers. Aboitiz & Co. occupies a spacious, airy business office in a modern five-storey bui-ding at Its original site in Cebu City, where its operations are directed and controlled. Branch offices are located as far as Manila. Cotabato and Davao. As one looks back on Aboitiz & Co’s first half century of corporate growth into a multi faceted enterprise, it can be safely assumed that Aboitiz & Co. is still growing and making further contributions to the economic growth of the country. Aboitiz Top Meh The ezpanrian of Aboitiz ft Co. during the last fifty years can be greatly and treasurer; Edson JI. Canova, 1st vice president an5mat,torn®y‘’*1" attributed to the decentralisation of work to the other equally able ex.- fact; Eduardo J. Aboitiz, president and general manager; William A. Paecuttves. Shown above are the board of directors. From left: Luis Abol- radles, viee president and attorney-in-fact; William D. Bowler, control fix, Jr., attorney-in-fact; Enrique M. Aboitiz, vice president for finance ler; and Manuel M. Moraza, division manager for Aboitiz Marketing. November 14, 1970 ABOITIZ & CO. SUPPLEMENT Page 5 Filipino industrialists used to be content with small generating sets [or their industrial plants. These aften proved inadequate for the power requirements ot the indus trial complexes, not to mention the high operating cost. Now our leaders in the industry are equipped with some of the most modern electrical machinery. What’s more, these generating sets not only provide electric po wer to the industrial plants but also to the whole community where they are located — at com paratively lower cost of mainte nance. There used to be a time, too, when refrigerants and reagents were hardly available, If any, to the growing refrigeration aerosol, air-conditioning industries and chemical laboratories. Now these chemicals are within easy reach whether for the giant ice plants or for the small school laboratory room. This has been made possible through Aboitiz Marketing, a di vision of Aboitiz & Co., Inc. Since its establishment a few years ago, Aboitiz Marketing has consistent ly filled the increasing needs of vital industries such as mining, logging, construction, refrigera tion, power utilities and others. Formed by experienced execu tives in the marketing field, Aboi tiz Marketing has gained renown as the distributor of prestige hea vy-duty generating sets like the Aboitiz Recapping Plant The recapping plant shown above is one of the four retread plants in Mindanao operated by Aboitiz Marketing. Aboitiz Marketing A Study In Selective Product Marketing famous Mlrrlees Blackstone diesel generating sets. The big mining companies which have been powered by these giant electrical machinery can attest to the dependability and quality of Mirrlees Blackstone sets. Mining companies like Marcopper Mining Corporation, Marinduque Mining, Philex Mining and Itogon-Suyoc Mines, are only a few of the large Industrial complexes whose power needs are ably provided by Mirr lees Blackstone. Mlrrlees Blackstone diesel gene rating sets developing thousands of kilowatts and brake horse po wer, not only provide power to the mining plants but also to whole communities as In the case of Marcopper Mining In Marindu que, thus contributing to the eco nomic growth of the country, and symbolizing tangible progress In the administration’s rural electri fication program. Mirrlees Blackstone has today the highest Installed capacity in diesel engines running on Bunker C fuel for maximum economy. Aboitiz Marketing does not deal solely with the big industries but serves the smaller companies and even the homeowner market. To them, Aboitiz Marketing of fers its automotive and machine ry department which distributes Higgs electric motors Jatlc pumps, Dorman circuit breakers, Brush alternators and Lister diesel en gines, generating sets and Silver King batteries, battery chargers and battery servicing equipment. Its chemical department has es tablished a solid reputation of Its own as far as the refrigeration, aerosol and airconditioning indus tries are concerned. To these in dustries, Aboitiz Marketing is sy nonymous with Anhydrous Am monia, Genetron refrigerants and Baker & Adamson reagents. In keeping with good marketing and sales practice, Aboitiz Marke ting has even established after sales customer service, such as the highly successful Genetron refrigeration seminars, two-day affairs which have been held in Manila and Cebu for the past two years. These seminars, specifically directed to the refrigeration engi neers and specialists all over the country, afford everyone a chance to listen to valuable new trends in the industry from experts and guest speakers, as well as provi ding a welcome opportunity to meet colleagues for shop talk. The Genetron seminar series has since become a much-awaited annual affair for upgrading the state of the industry. One can judge the state of an enterprise by the demands it gets, and this is true to Aboitiz Marke ting. At this significant milestone of the 50th anniversary, Aboitiz Marketing can truly be the place "where industry Is served best.” This is evidenced by their expan sion of offices to Cebu, Butuan, Davao, Nasipit, Cagayan de Oro, Dadiangas, Cotabato and Iligan. Ably serving as Division Manager for Aboitiz Marketing is young and dynamic Manuel M. Moraza. Aboitiz Marketing Makati This is where Aboitiz Marketing operations are controlled and directed at the head office in Makati, Rizal Branch offices are in Cebu, Butuan, Davao, Nasipit, Cagayan de Oro, Dadiangas, Cotabato and Iligan, Aboitiz Marketing Iligan Aboitiz Marketing serves Mindanao through seven operating points, to serve the tire needs in the area. Aboitiz Marketing is also a distribu tor of Goodyear tires. Marcopper Mining Generating Sets Above photo shows the six Mirrless Blackstone diesel generating sets providing power to Marcopper Mining Corporation as well as to the whole community and port facilities in Marinduque. The six Mirrless KV16 major engines are each developing 6780 BHP and directly coupled to Brush alternators giving a station output of 27,000 KW. Mirrless Blackstone diesel generating sets are exclusively distributed in the Phil ippines by Aboitiz Marketing. Page 6 ABOITIZ & CO. SUPPLEMENT November 14. 1970 The Petroleum & Industrial Equipment Division' A Growing Aboitiz Enterprise One of the fastest growing en terprises of Aboitiz &• Co. is its Petroleum & Industrial Equipment Division which was established in 19A3 Barely seven years after Its birth, this division has established itself as a prime supplier of pro ducts for the country’s growing needs in agriculture, automotive, gasoline and other industries. The Petroleum & Ind ustrlal Equipment Division also opened a branch office in Cebu City in 1964. As its name implies, the Division is a principal supplier of equip ment for lubricating machines and oil stations, thereby creating a captive market for its products in the various oil companies, automo tive service establishments, and service stations. The company is also known in agricultural circles, with its pro duct line of irrigation power pumps for the new breed of me chanized farmer. The Petroleum and Industrial Equipment Division, thru selective contracts with suppliers, can boast of an extensive quality product line, such as the following: Tokheim gasoline dispensing pumps, meters, nozzles, hand pumps, portable power pumps and valves, VM Christensen hydraulic automotive floor jacks, Myers high pressure piston pumps for agricultural, industrial, transport and washing purposes, American Rubber Manufacturing Co. power conveying belts, indus trial hoses, fire hoses and rubber molded products, KABI positive high pressure, hand operated pis tol oilers with interchangeable flexible spouts. St. Louis air compressors, auto motive ignition testing equipment, automotive and industrial lubri cating equipment, wheel balancers, air quick couplers, hose reel assem blies, lever guns, grease fittings, airline regulators, filters and lu bricators, m a t e r ial dispensing equipment such as for paints and Inks, Centro-Matics or the lubri cating system which applies the right lubricant In the precise amount needed at the exact time. It is also the distributor of Storm-Vulcan automotive engine rebuilding machines like jet clean ers, crankshaft guider, submerged arch welders, surface guiders, con necting rod aligners, toppct guid ers, transmission testing machines and universal reboring machines, Bee Line automotive alignment equipment and accessories, Ljungman’s pctrcleum product bulk me tering equipment, Sigurd Stcnhoj car and truck hoists, pneumatic jacks and shop work hydraulic presses, Petroleum and Industrial Equipment Division Personnel Shown above are the employees of Petroleum & Ipdustrial Equipment Division of Aboitiz & Company. From left are: R. Garganera, N. Cloa, B. Caballes, R. Palor, E. Ortega, D. Ocheda, J. Pichay/D. Pascua, C. de Jesus, chief accountant, J. Berenguer, Jr., division manager, R. Estrada, F. J. Ocampo, Jr., Ma nila office sales and service manager, J. Engalla, special accounts sales manager, L. Bernal, secretary to the division manager, O. Paraiso, R. Sotto, A. Destura and K. Soloria. Christie fast battery chargers, battery testers, power kits, booster cables, battery service kits, auto motive battery filler, battery hy drometer and syringe battery fill er and Viking rotary pumps for handling various kinds of mater ials up to 250,000 SSU viscosity. At the helm of this growing Aboitiz division are Jose J. Bcrenguer, Jr. division manager; Feli ciano J. Ocampo, Jr., office sales manager; and Cayetano E. de Je sus, accountant. JOSE J. BERENGUER, JR. Division Manager Petroleum & Industrial Equipment Division Greetings to ABOITIZ & COMPANY, INC. on its Golden Jubilee Compliments of KAI BISOAARD A/S Rosenvaengets Alle. 20 Copenhagen, Denmark Exclusively Distributed by ABOmZ & COMPANY, INC. Petroleum & Industrial Equipment Division Makers of Patent Piston Pressure Oilere Manila Office 285 Vito Cruz Extension Makati. Rizal Tel. Nos.: 87 45-01 to 0.5 ___ ___ 88*43*37 and 38 'departments Cebu Office 1B3 Juan Luna Street Ce.bu.City TeldNo.; 7-25-11 November 14, 1970 ABOITIZ & CO. SUPPLEMENT Page 7 Congratulations to Greetings to ABOITIZ MARKETING a DIVISION OF ABOITIZ CCQINC ABOITIZ & COMPANY, INC. on its Golden Jubilee ABOITIZ & COMPANY, INC. on its Compliments of GATES EXPORT CORPORATION ©99 South Broadway Denver. Colorado U. S. A. Makers of Industrial Hoses for Air. Oil. Gasoline. Chemicals. Beverage, & Other Wide Range of Applications 50th Anniversary Distributed by WELDING INDUSTRIES OF THE PHIL. (Oerlikon (Phil.) Electrodes) ABOITIZ & COMPANY, INC. Petroleum &. Industrial Equipment Division' Manila Office 285 Vito Cruz Extension Makati. Rizal Tel. Nos.: 87-45-01 to 0.5 88-43-37 and 38 Cebu Office 183 Juan Luna Street Cebu City Tel No.. 7-25-11 (Connecting all departments) Congratulations to ABOITIZ & COMPANY, INC. on its 50th Anniversary B. B. FISCHER AND CO. Makers of Diesel Engines (From 100 B.H.P. to 8,250 B.H.P.) Greetings to Compliments of VIKING PUMp[jJ]oUDAILLE VIKING PUMP DIVISION Houdaille Industries, Inc. Cedar Falls. Iowa 50613 U. S. A. Exclusively Distributed by ABOITIZ & COMPANY, INC. Petroleum A Industrial Equipment Division ABOITIZ & COMPANY, INC. on its Golden Jubilee Manufacturers of Rotary Pumps for Handling Various Kinds of Materials’Up to 250.000 SSU Viscosity Rotary Pumps for Handling Various. Kinds of Materials Up to 250.000 SSU Viscosity Manila Office 283 VitO Cru? Extension Makati, Ri?a) TqL NOS.i $7.<^5-01 toOS 66-43-37 and 38 Cebu Offiee 183 Jwao LunaSi^ei Cebu-City TebNcw T2547 (Connsefkaa# departments) Page 8 ABOITIZ & CO. SUPPLEMENT November 14, 1970 Greetings to ABOITIZ MARKETING A DIVISION OF ABOITIZ CCCLiNC ABOITIZ & COMPANY, INC. on its Golden Jubilee Compliments of 'OKHEIM TOKHEIM N.V. P.O. Box 181, Leiden The Netherlands Makers of Gasoline Dispensing Pumps, Meters, Nozzles, Hand Pumps, Portable Power Pumps. & Valves Exclusively Distributed by ABOITIZ MARKETING ABOITIZ & COMPANY, INC. Petroleum & Industrial Equipment Division Manila Office 285 Vito Cruz Extension Makati, Rizal Tel. Nos.: 87-45-01 to 0:5 88-43-37 and 38 Cebu Office 183 Juan Luna Street Cebu City Tel. No.: 7-25-11 (Connecting all departments) November 14, 1970 ABOITIZ & CO. SUPPLEMENT Page 9 Greetings to ABOITIZ MARKETING A DIVISION OF aboitiz DCOliNC ABOITIZ & COMPANY, INC. on its Golden Jubilee Compliments of INDUSTRIA AMERICANA 4151 Beverly Boulevard Los Angeles, California 90004 U. S. A. Makers of Christie Battery Chargers & Testing Equipments Grigg Specialty Brake Bonding & Debonding Equipment & Accessories Exclusively Distributed by ABOITIZ & COMPANY, INC. Petroleum &. Industrial Equipment Division Manila Office 285 Vito Cruz Extension <Makatl. Rizal Tel. Nos.: 87-45-01 to05 88-43-37 and 38 Oebu Office 183 Juan Luna Street Cebu City Tel. No.: 7-25-11 (Connecting all departments) Page 10 ABOITIZ & CO. SUPPLEMENT November J 4, 1970 Greetings to ABOITIZ MARKETING A DIVISION OF A8OITIZ DCQ.INC ABOITIZ & COMPANY, INC. on its Golden Jubilee Compliments of SIGURD STENHOJ l/S Barrft, Denmark; Makers of Truck and Car Hoists Exclusively by I— ABOITIZ & COMPANY, INC. Petroleum £ Industrial. Equipment Division, Manila Office 285 Vito Cruz Extension Makati. Rlzdf Tel. No©.: 87-45-01 to 05 68-43-37 and 38 Cebu Office 183 Juan Luna Street Cebu City Tel. No.: 7-25-11 (Connecting all departments) November 14, 1970 ABOITIZ & CO. SUPPLEMENT Page 11 Greetings to ABOITIZ i MARKETING a D»VIS'O\ ABOITIZ E.CQ.INC' ABOITIZ & COMPANY, INC. on its Golden Jubilee Compliments of THE F. E. MYERS & CO. 400 Orange Street San Francisco, 11 California, U. S. A. Makers of: High Pressure Transport and Equipment Vehicle Cleaning Pumps Exclusively Distributed by: ABOITIZ MARKETING ABOITIZ & COMPANY, INC. Petroleum &. Industrial Equipment Division Manila Office 285 Vito Cruz Extension Makati, Rizal Tel. Nos.: 87-45-01 to05 88-43-37 and 38 Cebu Office 183 Juan Luna Street Cebu City Tel. No. i 7-25-11 (Connecting'all departments> Page 12 ABOITIZ & CO. SUPPLEMENT November 14* 1970 Greetings to ABOITIZ MARKETING A DIVISION OF ABOITIZ OCaiNC ABOITIZ & COMPANY, INC. on its Golden Jubilee Compliments of LINCOLN ST. LOUIS A Division of McNeil Corp; 4010 Goodfellow Blvd. St. Louis, Missouri 63120 U. S. A, Makers of Air Compressors Automotive Ignition Testing Equipment Automotive & Industrial Lubrication Equipment Wheel Balancers Air Quick Couplers Hose Reel Assemblies Lever Guns Grease Fittings Airline Regulators, Filters & Lubricators Material Dispensing Equipment such as for PalnTS. Adhesives & Inks Centro-matice • The lubrication system whicK applies the right lubricant in the precise, amount needed at the exact time Exclusively Distributed by ABOITIZ MARKETING ABOITIZ & COMPANY, INC. Petroleum &. Industrial Equipment Division Manila Offioe 285 Vito Cruz Extension Makati. Rizal Tel Nos. 87-45-01 to05 68-43-37 and 38 Cebu Office 183 Juan Luna Streak Cebu City Tel. No ^7-25*_1| (Connecting all departments) November 14, 1970 ABOITIZ & CO. SUPPLEMENT Page 13 Congratulations... ABOITIZ & COMPANY GREATER STRENGTH Custom Power Cushion resists bruises and tire-body damage because it has heat-resistant, stronger-than-steel 3-T PREMIUM NYLON CORD. Allows more retreads for a significantly longer tire life I BETTER PERFORMANCE Custom Power Cushion gives you better control easier steering, sure cornering and positive grip because of its new low PROFILE and CONTOURED shoulder and an EXCLUSIVE GOODYEAR INTERLOCKING WIDE TREAD PATTERN designed for today* high performance driving. Qo on the *30 tiro for that Tldlng-on-alr* feeling ..the only tiro with 3 eye-catching white rlnga for that sporty look. S&good/Feaa The Safety Minded Company Page 14 ABOITIZ & CO. SUPPLEMENT November 14, 1970 Messages My best wishes to Aboitiz and Company, Tnc. on the occasion of Its golden anniversary. In the highly competitive field of commerce and Industry, Aboitiz stands as a splendid example of business stability and strength, as shown by its dynamic growth in. the past fifty years, a process intimately linked with the economic and social development of the Philippines itself. The rapid expansion of Aboitiz from a single company into a multi faceted enterprise involved in a wide range of business activities, includ ing manufacturing, shipping, trading, banking, insurance, home and commercial financing, utilities, and realty is indeed Impressive. This remarkable capacity for expansion, and the ability to survive and flourish in a highly competitive milieu should stimulate other Filipino economic enterprises, and thus spark our further and speedier develop ment. It is my hope that as it enters the second half-century of its corporate existence, Aboitiz will further contribute to the ceaseless task of nation building. perhaps by maintaining its business leadership and the quility of its services and products, which has distinguished its operations dur ing the past fifty years. (SGD.) FERDINAND E. MARCOS President of the Philippines It is with distinct pleasure that I greet Aboitiz and Company, In- - corporated as it celebrates its 50th Anniversary, a milestone in the company’s remarkable growth and progress. Starting as a hemp dealer and a iittle shipping and general mer chandise business in Leyte 50 years ago, Aboitiz and Company has since grown into a multimil lion-peso business enterprise which has diversified into all facets of the nation’s economy. It is through its remarkable growth that the name Aboitiz be came an institution and by-word in the business world, thanks to the pioneering enterpreneurship of Don Ramon Aboitiz, its venera ble founder. Again, I extend my felicitation^ to Aboitiz and Company, to Don Ramon Aboitiz, and to the other able men behind the company who have since become our dependable partners in the task of nation building. (SGD.) ERNESTO M. MACEDA Secretary of Commerce and Industry November 14, 1970 I take great pleasure in extend ing my felicitations to Aboitiz & Co. on the occasion of its 50th anniversary. This company has played a lead ing role in the building of our nation, a giant step from its hum ble beginnings as a hemp dealer 50 years ago in Palompon, Leyte. It is my hope that more men with the gift of Don Ramon Aboi tiz would continue to blaze the trail in business for the nation’s continuous prosperity. (SGD.) CESAR VIRATA Secretary of Finance Greetings to Aboitiz and Compa ny as it celebrates its golden anni versary. As the main- beneficiaries of the economic progress and prosperity generated by Aboitiz and Company through its diversified enterpri ses, the people of the Province of Cebu acknowledge with gratitude the contributions of this company to their well-being during tne past fifty years. I am aware that no single busi ness entity as big and as diversified as Aboitiz has done more to accele rate the development of the Pro vince of Cebu during the past halfcentury, thereby making it an im portant cog in the overall develop ment efforts of the country. I fail to see any business or eco nomic activity in Cebu today that does not reflect or contain the in fluence of Aboitiz, whether in ship ping, manufacturing, banking, insurance or utilities. My congratulations to Aboitiz and Company on its golden anni versary, (SGD.) O. G. RAMA. M.D. Provincial Governor of Cebu I join the people of Cebu and the rest of the nation in felicitating Aboitiz and Company, Inc. on the occasion of the fiftieth anniversa ry of its founding. We at Cebu City have every reason to be elated at this signi ficant event for the growth and progress of Aboitiz during the past half century parallels the econo mic development and prosperity of this southern metropolis itself. If Cebu City is today the social, commercial and cultural center of the South, it is due to a large ex tent to the impetus given by Aboi tiz to its development through its varied activities like shipping, banking, trading and others. On behalf of the people of Cebu City, I extend my congratulations to Aboitiz and Company on this auspicious occasion, with the' hope that it will continue to endeavor the acceleration of the economic development ofthis city. City of Cebu, October 15, 1970. (SGD.) EULOGIO E. BORRES Mayor of Cebu City Page 15 ABOITIZ & CO. SUPPLEMENT Dependable products from ABOITIZ MARKETING [BRUSH] fontargen ILK ALTERNATORS GIRGUJ’T BREAKERS' genetron >UPER DRY REERKiERANTS | BATTERY CHARGER Baker a Adamson LABORATORY BtRCtNTS ANO BINI CHIMICALB Mirrlees Blackstone Ltd. Gonlactors WELDING ELECTRODES JNTESS Motor Starters Allied HIGGBM/jtMOTORS I Chemical ELECTRIC MOTOM 1 __ ALTBRNATOBS ] Widely-varied products for widely-varied industries. Aboitiz supplies such varied products that whatever business you're in, you'll probably find what you need there. The range is from generators to electric motors, refrigerants to sprinklers, tires to batteries — and in such great variety of specifications, too. And all of them backed by Aboitiz's guarantee and reputation and experience. So many have had to come to Aboitiz finally, you can do so initially - and save yourself time, effort and. worry. Aboitiz have long meant good products and good service only because of good products and good services/ 1285 Vito Cruz Ext . Makati. Rizal *76187-45-01 to 05 • 88-43-37 and 38' CEBU • DAVAO • COTABATO • IUGAN • CAGAYAN DE ORO • NASIPIT Aboitiz Marketing, where industry is served best.